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Want to Look Like an Industry Expert? Start Blogging.

Today’s savvy consumers want to find credibility and depth behind a brand. They aren’t just going to view your Facebook ad and immediately trust you with their money; they want to get to know you first. 

One such way to build credibility and let potential customers learn what you’re all about: small business blogging

If this tool isn’t currently in your marketing arsenal, here are a few reasons 214 Interactive – a top Dallas digital advertising agency – believes it should be:

1.    Industry Credibility

By blogging, you can talk about things relevant to your industry, and by doing so, you build credibility and trust with your customers. You aren’t just selling a product, you are proving you understand the ins and out of the industry and aren’t just another fair-weather brand. 

2.    Better Search Engine Rankings

Everyone wants to move up the totem pole of Google rankings, right? 214 Interactive has helped many clients do just that through small business blogging. Each blog contains keywords that help create depth within your website. The more that is written, equals more keywords and content, which equals higher rankings for your business.  

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3.     Added Value

We all love free stuff, right? By sharing stories, recipes, insider tips, and more, you are adding value to your customers in the way of “free” information. And the more free information they take in from your company, the more likely they are to trust you with their money. 

4.    Capture Leads

Blogs that provide relevant, valuable information can also be used to hook consumers into subscribing to weekly newsletters or providing their email address in order to get more content delivered on a regular basis. These captured leads can generate more revenue, growing your business in the process.

Not sure how to get started with small business blogging? 214 Interactive in Plano, Texas specializes in online content creation and small business blogging in Dallas. We’d love to visit with you about how we can work together to make blogging work for you.  

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Social Media for Small Business: 4 Tasks You Must Do Everyday

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Social Media for Small Business: 4 Tasks You Must Do Everyday

Every small business owner knows the value and importance of working their business day-after-day. And just like you work your business contacts, run through your advertising and marketing campaigns, and train your sales staff, you need to put your social media sites to work each day as well. 

But how do you do that? With so many sites to participate in – Facebook, Instagram, Pinterest, Twitter, YouTube, etc. - social media marketing can seem overwhelming…but it doesn’t have to be. 

Start small.

214 Interactive is here to recommend 4 social media tasks you must do everyday to watch your business take off: 

1.    Post New Content

Your followers are creating content and you should too! Have a social media calendar that outlines when to post and what to post about. New posts keep you current and top-of-mind to your followers. What should you post? While posts about current offers and new products are great, also provide content that will enrich the lives of your followers and is relevant to your business.

2.    Respond to Comments

Whether it’s a question on your Instagram Story or a negative review on your Facebook page, take the time to respond to each post – and do it in a timely manner. Responding to reviews and comments – positive or negative – opens dialogue and shows anyone reading your comments that you care about customer service.

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3.    Analyze the Data

What good does it do to post and bother with a social media marketing plan when you don’t analyze the data? At minimum, visit the analytics section of your business sites and take a look at how your posts are performing, what the clickthrough rate is, bounce rate, how many people shared your posts, how many new likes or followers you have, etc. 

4.    Create Influencer Relationships

Social media influencers are those who are out there as walking brand ambassadors. They review products and services, and then share with their long list of followers. When they feature your products, you tap into their fan base and have access to a whole new treasure chest of like-minded, potential customers. Find social media influencers that are relevant to your business, and then come to them with a proposal to showcase your brand. 


If this list of tasks seems daunting, we absolutely get it. 

At 214 Interactive, a top digital advertising agency in Dallas, Texas, we handle these daily social media tasks for our clients, freeing them up to build their business in other ways. If you’re in need of a social media strategy and someone to manage your social media marketing campaign, let’s talk. 

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5 Proven Ways to Create More Clickable Headlines Today.

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5 Proven Ways to Create More Clickable Headlines Today.

Higher click rates = higher conversion. 

But with all of the media clutter out there, how do you entice someone to click on your email, blog, or social media post? Here are a few recommendations from 214 Interactive – a Dallas, Texas digital advertising agency – on how to make your headlines more clickable:

1.    Optimize the Title for the Platform.

Where is this content going? As you work the title, this matters. According to research done by Outbrain, these are a few headline guidelines to use based on various platforms:

·     Search Engine Optimization: Keep the keywords or phrases close to the beginning; use 70 or less characters.

·     Facebook: 12 words in length

·     Twitter: 10 words in length

·     Email: Check formatting of title length on mobile inboxes to make sure message is not lost.

 

2.    Don’t be Vague.

Instead of just saying “3 Ways to Get Better Sleep,” say something with impact like, “Want Better Sleep? 3 Things You Must Do Now.” Using words like must, love, hate, perfect, ideal, and proven add impact and encourage readers to clickthrough. 

 

3.    Emphasize a Problem & Solution.

A great way to get someone’s attention is to simply state the problem and solution in the headline. This is often done best through a short question and answer like, “Want to Lose Weight? Why We Love these 5 New Diets.” 

4.    Hyphens & Colons Provide Details and Keyword Opportunities.

The use of hyphens or colons are great for emphasizing keywords at the beginning of the headline, such as “New Homes In Dallas, Texas: Call Sunny Farms Home Today.” You are able to explain a key point, but then offer emphasis and details on what the actual content is about.

5.    Make it Time Sensitive.

Use phrases like “now, close out, coming soon, limited time, or all new” to express time sensitive information. You can even do this by working in the month or year. 

Need more help? 214 Interactive specializes in Dallas content creation across all platforms, including social media marketing, and we’d love to help you build your small business. Give us a call today and let’s get started! 

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Want to Learn How to Send Attention-Grabbing Emails? Read On –

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Want to Learn How to Send Attention-Grabbing Emails? Read On –

Daily, our inboxes are flooded with emails. Offers from major businesses, updates on pertinent information about activities and events, work-related emails, and occasionally a note from a friend.

With the flood of emails that fill your customers’ inboxes daily, how do you get noticed? It’s an age old question when it comes to email marketing, and 214 Interactive in Dallas, Texas is here with 4 tips on how to create attention grabbing emails

1.    Offer Specials that are Truly Special

As big box retailers roll out emails day after day, advertising their latest discounts and incentives, customers become immune to their email tactics. They stop paying attention. As a small business, one way you can stand out from the pack is to send special offers that are few and far between, so when your customers get an email that says “limited time deal!” then they’ll know you’re serious. Many small businesses can build a loyal following by offering annual or semi-annual sales that spark interest from their customer base. 

2.    Share Helpful Content

Good content doesn’t always have to be a sale or the latest deal. If your business is one where your customers might make a purchase once every few years, then staying present with tips and tricks, industry news, latest trends, etc. reminds them that you’re there. It also builds loyalty that you have their best interest in mind and aren’t just about getting the sale. It’s also a great way to introduce customers to other products and services you may offer that they don’t even realize they need. 

3.    Take Advantage of Seasonal Announcements

Look at the calendar year and build out an entire calendar of email blasts, focusing on seasonal information and dates when customers may be in need of your products. If you aren’t, then you can bet your competitors are! Also, use your customer database and send personalized emails for anniversaries, birthdays, warranty renewals, etc.

4.    Make it Personal

If there is one thing a small business have going for it, it’s that it’s not a big-box company. You have the opportunity to show who you are and why customers choose to do business with you. Highlight milestones within your company, tell interesting stories from customers who loved your products, or even post about your charitable contributions and sponsorships. People love seeing the personal side of a business.

Ready to improve your email marketing strategy in Dallas? Call us at 214 Interactive today! We specialize in digital advertising and content creation, and our team would love to put together a plan to grow your business. 

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Claim Your Free Google My Business Profile and Reap Instant Rewards

As a small business owner, few things in life are free, but a Google My Business profile is one! If you haven’t already claimed your business and are using the free tools Google provides, then you are missing out on opportunities to grow your business.

JB Collision Repair: 1,032 People Found Them on Google

Case and point: one of our clients here at 214 Interactive, JB Collision Repair in Lewisville, Texas. JB Collision Repair claimed their Google My Business account and began managing it, and the results are impressive. Simply by creating an account, Google reports that 1,032 found them in January, with 20 asking for directions and 6 calling their business to do business with them. What other free service reaps that kind of reward?

JB Collision Repair 214 Interactive Dallas Texas

Go Beyond Claiming Your Google My Business Account

Claiming your account is simple, and the full directions are listed here. But don’t stop there! Google has created quite a few tools for small businesses within the Google My Business profiles, and it’s important to keep up with them. Here are a few reasons why you must continue to monitor your Google My Business account:

·     Prevent Inaccurate Information: Be aware that in each profile listing that appears to others, there is a place to click to “suggest an edit.” This is an opportunity for basically anyone to go in and chance your hours of operation, location, etc. Google is supposed to send the business owner an email when these edits occur, but they are spotty at best. Instead, login in regularly to make sure all information is always accurate. 

·     Create Free Posts: Just like mini-ads, Google My Business owners have the opportunity to create free posts that will show up in their listing. These posts can tell about upcoming events and specials, new products, or just about anything you want to advertise. 

·     Adapt to New Search Methods: Google is constantly changing their algorithms – and the way people search is often evolving as well. Google knows this, and they offer tools to help businesses in that regard. For example, emojis have become a popular way of searching. By incorporating emojis into your profile, that can boost your search results. 

·     Respond to Messages: Potential customers have the opportunity to ask questions – and if you don’t respond – you’re losing opportunities for business.

Ready to jump in? Not sure where to start? 214 Interactive in Plano, Texas is your one-stop shop digital advertising agency, and we can manage your Google My Business account for you. Call us today, and let’s chat about how 214 Interactive + a Google My Business Profile can grow your business. 

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It’s True: Responding to Reviews Boosts SEO

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It’s True: Responding to Reviews Boosts SEO

Google has admitted what we’ve known for awhile: Reviews matter. And they matter to Google in the search rankings.

 

Reviews Account for 15% of the Local Search Ranking

In 2015, Google used reviews to account for a little over 10% of the search ranking. Now, a study in Google Local Search Rankings shows it accounts for just over 15% of the search ranking. This is an increase of 5% in just a few short years, echoing what Google has said publicly:

High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”

In essence, Google is telling us that positive reviews build credibility and Google wants to recommend the most credible businesses to those searching on their search engine. 

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Boost SEO Further By Responding to Reviews

While not explicitly outlined how much it matters, Google has also made it clear that they care if you respond to those reviews – and that it does play a role in SEO. According to the Google My Business support page:

“Responding to reviews shows that you value your customers and the feedback that they leave about your business.”

Again, responding to reviews is a sign of good faith and credibility. Not only that, but it tends to boost positive review counts too! Research has shown that when you respond to negative reviews in a satisfactory manner, 34% of consumers will delete their original negative review and 33% will write an additional positive review! 

SEO Help in Dallas, Texas

Need help building a SEO strategy? Or maybe you just need help with online reputation management and responding to those reviews? 214 Interactive – a digital advertising agency in Dallas, Texas – can help with these things and more. Give us a call today to learn how we can help build your business in 2019.  

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