Labor Day and the holiday shopping season are right around the corner, and we know Americans spend big during these time periods. Want to learn the tips and tricks to get them to spend big with you?

Here’s one we recommend often at 214 Interactive: Google Posts.

What are Google Posts?

Google Posts are tied directly to your Google My Business profile. When a user searchers for “restaurant near me” and your business shows up in the search listings, it will show your business’s profile, along with any posts you have added. These posts are typically 100-300 words long, include a photo, and are a great way to add a call to action and entice potential customers to visit you over the competition. 

Why Google Posts?

·      Location Specific Content: We love Google Posts because it’s an easy way to customize content for various business locations. Are you offering a sale? Are there promotions at one location that don’t apply to others? Google Posts lets you make those distinctions with ease.

·      Capitalize on Local Intent to Buy: Approx. 1/3 of all mobile searches on Google relate to local content and location. So if your search listing shows up on a mobile device, you have a much higher chance of that person visiting your location and spending. 

·      Higher Search Rankings: The more clicks you get on your Google My Business profile, the higher your overall search engine ranking will be. So by adding interesting content that entices customers to learn more, you are essentially creating free advertising and boosting your rankings in the process. 

·      Call to Action Encourages Clickthrough: Unlike some traditional forms of advertising, Google My Business posts come with a call to action that boosts click rate. Examples of common calls to action are “learn more,” “sign-up,” buy now,” “reserve now,” and “book an appointment.”

If you want to learn more about how Google Posts can boost your sales this Labor Day and holiday shopping season, give us a call today at 214 Interactive – a digital advertising agency in Dallas, Texas. We’d love to help you get started!  

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