Today’s savvy consumers want to find credibility and depth behind a brand. They aren’t just going to view your Facebook ad and immediately trust you with their money; they want to get to know you first.
One such way to build credibility and let potential customers learn what you’re all about: small business blogging.
If this tool isn’t currently in your marketing arsenal, here are a few reasons 214 Interactive – a top Dallas digital advertising agency – believes it should be:
1. Industry Credibility
By blogging, you can talk about things relevant to your industry, and by doing so, you build credibility and trust with your customers. You aren’t just selling a product, you are proving you understand the ins and out of the industry and aren’t just another fair-weather brand.
2. Better Search Engine Rankings
Everyone wants to move up the totem pole of Google rankings, right? 214 Interactive has helped many clients do just that through small business blogging. Each blog contains keywords that help create depth within your website. The more that is written, equals more keywords and content, which equals higher rankings for your business.
3. Added Value
We all love free stuff, right? By sharing stories, recipes, insider tips, and more, you are adding value to your customers in the way of “free” information. And the more free information they take in from your company, the more likely they are to trust you with their money.
4. Capture Leads
Blogs that provide relevant, valuable information can also be used to hook consumers into subscribing to weekly newsletters or providing their email address in order to get more content delivered on a regular basis. These captured leads can generate more revenue, growing your business in the process.
Not sure how to get started with small business blogging? 214 Interactive in Plano, Texas specializes in online content creation and small business blogging in Dallas. We’d love to visit with you about how we can work together to make blogging work for you.