It’s no question that customers rely heavily on online reviews before they ever spend money on a product or service. Which means, your business needs positive reviews - and lots of them!
214 Interactive – a top digital advertising agency in Dallas, Texas – specializes in online reputation management. Follow these 5 steps to obtaining more positive reviews, and boosting your online presence and sales while you’re at it:
1. Ask for Online Reviews after Each Transaction
It doesn’t hurt to ask! Make this simple by requesting they visit a link included on their receipt (incentives for doing so are great here) or send them an email after an online purchase. Worried you might not like what you hear? Studies show upwards of 85% of reviews are positive, with most people posting with good intentions.
2. Don’t Make a Complicated Survey
Most customers will only dedicate a couple minutes to an online survey or review, so guide the process and make it easy for them! When asking for reviews, post a survey with 2 or 3 questions, or allow them to select a “happy” or “sad” face. These simple online review methods can translate to big money for you in the long run!
3. Make Social Networks an Easy Place for Online Reviews
Most social media sites – such as Facebook – make it easy to review a business right there on the page. Optimizing your social media presence for the review process will lead to more visibility through shares and views from friends and followers.
4. Respond to Negative Reviews Quickly
Occasionally you might see a negative review posted. Don’t worry! Responding quickly to the online review can mitigate damage and prevent the person from harboring bad feelings – or posting more negative reviews on other sites.
5. Harness Positive Reviews
Feel free to share positive reviews via your social media outlets, website, or emails. Customers are very trusting of user-generated content and those positive reviews can go a long way to building your brand and garnering better online reviews moving forward.
Ready to have someone tackle your online review process? Give us a call at 214 Interactive! We specialize in Dallas online reputation management and would love to visit with you about brand building techniques that are right for your business.