As a digital advertising agency in Dallas, Texas, we’ve obviously had experience with dozens of website platforms over the years – each with their own pros and cons. But when it comes to search engine optimization and getting our clients’ sites ranked on Google, we continually go back to Squarespace as our “go to” website platform and here’s why:
Optimized for SEO
SEO – or search engine optimization – is standard with Squarespace, as their software is already dialed in to what makes sites rank well. No plugins, no confusing coding, just lock in your content and Squarespace makes it easy. In fact, Squarespace actually keeps tabs on competitor Wordpress which requires extensive plugins, ensuring that anything it does with plugins is standard without them on Squarespace.
Sitemaps are Standard
As the name states, a sitemap is Google’s map to your website. It’s their way of navigating your site, understanding the content, and being able to rank it appropriately. Without a sitemap, content within your site may not show up in search or have any ranking at all – making it lost in terms of SEO, with no hope of bringing in new page views.
Simple Backend Labeling
Embedding site descriptors and titles in your site that will appear in search are easy and intuitive with Squarespace. Simply follow the guidelines in the Settings and Design Panel to customize and you're set.
When we combine these intuitive Squarespace SEO features along with our knowledge and expertise at 214 Interactive, we’re blown away by the results we’ve been able to deliver to our clients! If you are interested in working with a top digital ad agency in Dallas, Texas that specializes in SEO, call us at 214 Interactive today to set up a consultation. We’d love to talk to you about what we can do for your business.