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website design

4 Signs Your Website Needs a Refresh

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4 Signs Your Website Needs a Refresh

Like it or not, many consumers will take one look at your website and immediately make a judgement call on your business. 

In fact, some studies suggest it takes as little as a “blink of the eye” for a consumer to form an opinion on your website and the credibility of your brand. 

With statistics so staggering, it’s important to keep your website current and up-to-date. Is your website in need of an overhaul? Here are 4 signs it’s time for a refresh:

1.    Not Mobile Friendly.

The use of smartphones continues to soar, and consumers expect to see quality websites on their mobile devices – just as they would see on a computer. Gone are the days when you could get away with a sub-par mobile site. If your site is not mobile-friendly, or does not have a current mobile counterpart, then it’s time for a refresh. 

2.    It’s Been 2-4 Years Since Your Last Update.

Technology and trends change daily, so it’s safe to say that a website that was created 5 years ago could use some tweaking to bring it into 2019. And it’s not all about the imagery and design. Analytics, SEO, and the framework with which your site was built are also important components of Dallas website design

3.    No Blog/Low Content.

Google is rewarding those with high quality, interesting, and original content by giving them higher rankings in their search algorithms. If you aren’t seeing high enough search results for your website – and you don’t have a blog – then it’s time to revisit your site and add more content.

4.    Your Site Takes Longer than 2 Seconds to Load.

Research suggests that 2 seconds is all you’ve got before a customer loses interest, moves on, and makes their purchase elsewhere. This is usually due to high resolution imagery that can bog down the load time. Want a beautiful website and a lightning fast load time? Talk to us at 214 Interactive about your website design and how to do both. 

 

214 Interactive is a premier digital advertising agency in Dallas, Texas, specializing in website design, SEO, content creation, website analytics, and more. Call us today and let’s discuss how we can bring your website into 2019. 

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Is Your Website Mobile Ready?  - 214 Interactive

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Is Your Website Mobile Ready? - 214 Interactive

The demand for a website that is “mobile ready” has grown as the use of mobile phones and devices has grown. Google and other search engines actually use mobile readiness as part of their search algorithms, meaning if your site is not mobile ready, then it will not perform well in search engine searches.

 

Why should you care about mobile readiness? One study suggests that 80% of mobile searches convert – most times to a brick and mortar location – within hours of the search. And since 214 Interactive knows users aren’t going to scroll past the first few search results, this is pretty important.

 

So how can I ensure my website is mobile ready? Here are 3 steps to maximize your score:

 

1.     Run Google’s Mobile-Friendly Test

Google has an easy-to-use test that will give you an instant baseline for how your website’s mobile site performs. Simply type in your web address and Google provides instantaneous feedback.

 

2.     Optimize Your Website Design

There are a couple ways to design your website for mobile readiness:

1.                    Responsive Design - your website will resize and adjust itself for whatever screen size or device it is being viewed on

2.                    Separate Mobile Site – create a separate mobile version of  your company’s website.

214 Interactive recommends responsive design because search engines are more likely to rank your website higher on a mobile device than if you had created a separate mobile site.

 

3.     Increase Load Speed

Your website should load on a mobile device in less that 1 second. Google uses the mobile load speed as part of its rankings as well, so the faster the website, the better the ranking. You can use sites like Pingdom to check your current speed.

 

Need help building a website that is optimized for mobile searches? Not sure if your website is mobile ready? Call 214 Interactive in Dallas, Texas today for a consultation. We are a premiere digital advertising agency in Dallas, specializing in website design, mobile readiness, social marketing, SEO, and so much more

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We are 1!

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We are 1!

The older you get, the quicker birthdays seem to sneak up on you.  214 Interactive turned 1 last week and we utterly missed it.   The fact that one of our mothers had to remind us of it doesn't mean we are old.  It means we are too preoccupied building a company to order balloons and cookies.  Turns out starting a new company can be time-consuming and distracting.   

They say the first year in business is the hardest.  Or...maybe that's marriage.  Either way, when you make a life-altering, "am-I-really-doing-this" decision to make such a major move; excitement can cloud your assessment of risk.  Your mind is on your dreams, the details, and the delivery (still using both analogies).  You've heard horror stories from people around you who have tried and failed. Terms such as "downsizing", "counseling", "divorce", "bankruptcy" are tossed aside in your mind. Those people aren't as smart as you.  Your idea is different.  Your partner is trustworthy.  You're going to do everything in your power to make it work.  Failure is not an option!!!  

Happy 1st Birthday, 214i!

Happy 1st Birthday, 214i!

The divorce rate in America is 57%, and the failure of businesses in the services industry is 55%. 

We at 214 Interactive are thankful.  We have clients that trust us, friends who support us, family who loves us, a nifty office space, and a BETA of a new product which is proving to be a game-changer.  A legitimate...game..changer.

We have expanded our service offerings to include custom web design, behavioral marketing, retargeting, mobile websites, and more which we package neatly with our Reputation Management & Social Marketing programs.   

In marriage they say after 7 years, you know you've made it.  We are 1.  And we are proud to say we've made it.  

Oh, send us cookies.

 

 

 

   

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