Viewing entries tagged
video engagement rates


Video Marketing: Great Ways to Use it to Work for You

Study after study has shown that not only are customers engaging more with companies that post videos, but those businesses are also receiving more quality leads through video viewership and leaps in brand awareness across the board. 

Not bad. 

Video isn’t going anywhere, and it doesn’t have to be a big production. Many small businesses can easily leverage a smartphone to create relevant content ready to share via social media platforms, feature in blog posts on the website, etc. Here are some examples of how we encourage our clients here at 214 Interactive to leverage video marketing for their businesses:

·     Tutorials: Share with customers how to use a product or service. If you’re a restaurant, maybe this is in the form of a step-by-step recipe for one of your signature dishes.

·     Testimonials: Find those who love your brand and your services and post a video of them telling others about their positive experiences with your company and its product and services. This can also be done through influencers.

·     Product Reveal: Unveil the latest and greatest products and services your company has to offer.

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·     Live Streaming: Leverage important live events and stream those events live for all to see via social media channels.

·     Vlogs: Vlogs – or video blogs – are a great way to change-it-up and offer a different type of content to your audience.

·     Product Demonstrations: Help potential customers understand what your offer and how those products and services work.

·     Industry News: Interview leaders in your field about topics that would be of interest to your audience. 

·     “How It’s Made” Video: People love learning about what goes into making a certain product. Leverage video to intrigue your audience and engage them in your brand. 

At 214 Interactive, we’ve used video to help many of our clients increase engagement with their audience. Give us a call today to set up a consultation to learn how we can help your small business with video marketing. 


5 Types of Business Videos that Will Increase Sales


5 Types of Business Videos that Will Increase Sales

Research has proven that today’s consumers are using video more and more before making a purchasing decision.


Not to mention, it also increases the amount of time a potential customer will spend on your website period, which increases the likelihood of a sale.


If your business is not yet utilizing the full benefits of video to increase conversion rates, then you’re missing a huge opportunity! Here are 5 different types of business videos that 214 Interactive – a digital advertising agency in Dallas, Texas – recommends to our clients:


1.   Product Videos

Do you have a brand new product that you want to showcase? Or maybe a product that is difficult to understand? A well done video on the product’s features and benefits – along with beautifully photography – is sure to impress buyers in the awareness and consideration phases of the buying process.


2.   Product Update Videos

These are videos that are targeted to current customers, letting them know about new features that have been released or a newer model that has been released. This is a great opportunity to use your sales force – someone your customers have grown to know and trust – in the video for a deeper connection to your product and brand. After blasting this video out, have your team follow up with your customers directly to make sure they received the product update video and answer any questions they may have. 


3.   Explainer Videos

These videos take the time to teach customers – or potential customers - a skill as it relates to your product or industry. Not sure you have anything to explain? Talk to your customer service team about the most common questions they get on a regular basis because explainer videos are a great chance to answer those questions before a customer ever realizes they have a question! And when future questions arise, you can direct customers to the website for further engagement with your brand and succinct communication.


4.   Testimonial Videos

People respect other people and their own personal opinions with a product, which is why review sites are so popular. Contact the customers who are your biggest supporters and ask them to do a testimonial video. This is a great way to add additional website or blog content that can be shared via your social media channels.


5.   Promotional Videos

These videos are great when you have an upcoming event going on and want people to understand all the details about that event. Whether it’s a product launch party, product demonstration, training event, or fundraising opportunity, use a promotional video to explain the details, along with a call to action to register now!


Want to learn more about how video can take your business to the next level? 214 Interactive is all about creating engaging, measurable content that will grow your business. Let us explain the ins and outs of video content creation in Dallas, along with what we do to measure play back rates, engagement, production timelines, and more.

Learn more about what we’ve done for other clients here.