Every small business owner knows the value and importance of working their business day-after-day. And just like you work your business contacts, run through your advertising and marketing campaigns, and train your sales staff, you need to put your social media sites to work each day as well.
But how do you do that? With so many sites to participate in – Facebook, Instagram, Pinterest, Twitter, YouTube, etc. - social media marketing can seem overwhelming…but it doesn’t have to be.
214 Interactive is here to recommend 4 social media tasks you must do everyday to watch your business take off:
1. Post New Content
Your followers are creating content and you should too! Have a social media calendar that outlines when to post and what to post about. New posts keep you current and top-of-mind to your followers. What should you post? While posts about current offers and new products are great, also provide content that will enrich the lives of your followers and is relevant to your business.
2. Respond to Comments
Whether it’s a question on your Instagram Story or a negative review on your Facebook page, take the time to respond to each post – and do it in a timely manner. Responding to reviews and comments – positive or negative – opens dialogue and shows anyone reading your comments that you care about customer service.
3. Analyze the Data
What good does it do to post and bother with a social media marketing plan when you don’t analyze the data? At minimum, visit the analytics section of your business sites and take a look at how your posts are performing, what the clickthrough rate is, bounce rate, how many people shared your posts, how many new likes or followers you have, etc.
4. Create Influencer Relationships
Social media influencers are those who are out there as walking brand ambassadors. They review products and services, and then share with their long list of followers. When they feature your products, you tap into their fan base and have access to a whole new treasure chest of like-minded, potential customers. Find social media influencers that are relevant to your business, and then come to them with a proposal to showcase your brand.
If this list of tasks seems daunting, we absolutely get it.
At 214 Interactive, a top digital advertising agency in Dallas, Texas, we handle these daily social media tasks for our clients, freeing them up to build their business in other ways. If you’re in need of a social media strategy and someone to manage your social media marketing campaign, let’s talk.