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top digital advertising agency

Social Media for Small Business: 4 Tasks You Must Do Everyday

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Social Media for Small Business: 4 Tasks You Must Do Everyday

Every small business owner knows the value and importance of working their business day-after-day. And just like you work your business contacts, run through your advertising and marketing campaigns, and train your sales staff, you need to put your social media sites to work each day as well. 

But how do you do that? With so many sites to participate in – Facebook, Instagram, Pinterest, Twitter, YouTube, etc. - social media marketing can seem overwhelming…but it doesn’t have to be. 

Start small.

214 Interactive is here to recommend 4 social media tasks you must do everyday to watch your business take off: 

1.    Post New Content

Your followers are creating content and you should too! Have a social media calendar that outlines when to post and what to post about. New posts keep you current and top-of-mind to your followers. What should you post? While posts about current offers and new products are great, also provide content that will enrich the lives of your followers and is relevant to your business.

2.    Respond to Comments

Whether it’s a question on your Instagram Story or a negative review on your Facebook page, take the time to respond to each post – and do it in a timely manner. Responding to reviews and comments – positive or negative – opens dialogue and shows anyone reading your comments that you care about customer service.

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3.    Analyze the Data

What good does it do to post and bother with a social media marketing plan when you don’t analyze the data? At minimum, visit the analytics section of your business sites and take a look at how your posts are performing, what the clickthrough rate is, bounce rate, how many people shared your posts, how many new likes or followers you have, etc. 

4.    Create Influencer Relationships

Social media influencers are those who are out there as walking brand ambassadors. They review products and services, and then share with their long list of followers. When they feature your products, you tap into their fan base and have access to a whole new treasure chest of like-minded, potential customers. Find social media influencers that are relevant to your business, and then come to them with a proposal to showcase your brand. 


If this list of tasks seems daunting, we absolutely get it. 

At 214 Interactive, a top digital advertising agency in Dallas, Texas, we handle these daily social media tasks for our clients, freeing them up to build their business in other ways. If you’re in need of a social media strategy and someone to manage your social media marketing campaign, let’s talk. 

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Google Search: You May be Surprised to Learn How it Works

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Google Search: You May be Surprised to Learn How it Works

As anyone can tell you, Google is a well-oiled machine.

With over 3.5 billion searches made on Google a day, the company has spent years analyzing data and creating search engine algorithms that will blow your mind.

As a business owner, you’re wondering, “what do I do to move up in Google’s search engine results pages (SERPs)? Where do I start?”

At 214 Interactive, we make it our business to stay up on what it takes to move up the ranks of Google search. Let’s begin by taking a look at how Google Search works:

 

Google Searches are Personalized to You

Did you know that each Google search is personalized to you? This means that just because a website shows up in the first page of your search results, it may not necessarily show up on the first page of search results for other people. This is important to note since SERPs may change based on geographic location, the user’s search history, etc. Your company’s website needs to be optimized so that it shows favorably in results for people you want to reach.

 

Google Changes its Algorithm at Least Once a Day

Just when you think you’ve figured Google out, they go and make another change to their algorithm. In fact, Google modifies its algorithm at least once a day! Google usually announces these changes in batches, so it’s important to be working with a search engine optimization company that can help you keep up with these changes.

 

Google Needs to Trust You

Want to move up in the ranks of Google search? Then Google needs to trust you. Website age is one of the biggest factors when it comes to Google’s trust. And then there is the factor of stability. Do you have a Google company profile set up? Building Google’s trust can be a slow-but-rewarding process, and you’ll need a knowledgable digital agency by your side to guide you through.

 

Google Values Quality Content

Again, this can’t be built overnight, but website depth and content quality is important when it comes to a high ranking in Google search. An ongoing track record of engaging, meaningful content on your site will do wonders for your ranking.

 

If Google search engine optimization seems like a lot of work, let our team at 214 Interactive help! As a leading digital advertising agency in Dallas, Texas, our goal is to increase visibility for your business by putting together a strategic plan to help you move up the search rankings. Give us a call today to get started!

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5 Ways to Take Your Social Media Visuals to the Next Level

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5 Ways to Take Your Social Media Visuals to the Next Level

These days, social marketing is an integral part of any digital advertising strategy. And with so much content for a potential customer to sift through, the necessity for powerful content increases.

 

So it begs the question – how do I make my company stand out from the clutter?

Two words: Iconic Visuals

Want to take your social media visuals to the next level? Take these 5 cues from 214 Interactive – a top digital advertising agency in Dallas, Texas:

 

1.   Color Choice

There’s a reason there are so many filter options on Instagram! Color is powerful, and the colors chosen can create eye-catching content. In fact, a recent study shows that within 90 seconds a person as made up their mind about a person, brand, or product – and 62-90% of that decision is based purely on color. Pick colors for your visuals that tell a story.

 

2.   Typography

Adding text to your photos or visuals can work to maximize it’s appeal. Generally speaking, web images should be in a sans-serif font and be sized to highlight your photo seamlessly. Kerning and leading helps everything to harmonize and choose 3 fonts maximum.

 

3.   Be Consistent

Just like any branding message, the message you put out via social media should be consistent – and so should your visuals. Use the value of repetition to build a look that is distinctively yours, showcasing the same color scheme, fonts, and logos throughout your communication. Over time, followers will instantly recognize the visual and relate it back to your product or service.

 

4.   Add Balance

This one can be tricky but is an important aesthetic to your eye. When taking photos, play around with spacing of the objects – and later text – to balance everything visually. And balance doesn’t necessarily mean everything is symmetrical. Balance can be symmetrical, asymmetrical, radial, or even crystallographic (think patterns).

 

5.   Layer with Contrast

Contrast is an important concept in photography, and it is important in helping your social media visuals stand out as well. Contrast can be added with varying colors (light/dark), shapes, or even sizes.

 

Need help creating compelling social media visuals that stand out from the clutter?

 

214 Interactive specializes in social marketing, social branding, digital content creation, and so much more. Call us today for a consultation and learn how we can help grow your business!

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Want Better Online Reviews? Follow These 5 Steps.

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Want Better Online Reviews? Follow These 5 Steps.

 It’s no question that customers rely heavily on online reviews before they ever spend money on a product or service. Which means, your business needs positive reviews - and lots of them!

214 Interactive – a top digital advertising agency in Dallas, Texas – specializes in online reputation management. Follow these 5 steps to obtaining more positive reviews, and boosting your online presence and sales while you’re at it:

1.  Ask for Online Reviews after Each Transaction

It doesn’t hurt to ask! Make this simple by requesting they visit a link included on their receipt (incentives for doing so are great here) or send them an email after an online purchase. Worried you might not like what you hear? Studies show upwards of 85% of reviews are positive, with most people posting with good intentions.

2.  Don’t Make a Complicated Survey

Most customers will only dedicate a couple minutes to an online survey or review, so guide the process and make it easy for them! When asking for reviews, post a survey with 2 or 3 questions, or allow them to select a “happy” or “sad” face. These simple online review methods can translate to big money for you in the long run!

3.  Make Social Networks an Easy Place for Online Reviews

Most social media sites – such as Facebook – make it easy to review a business right there on the page. Optimizing your social media presence for the review process will lead to more visibility through shares and views from friends and followers.

4.  Respond to Negative Reviews Quickly

Occasionally you might see a negative review posted. Don’t worry! Responding quickly to the online review can mitigate damage and prevent the person from harboring bad feelings – or posting more negative reviews on other sites.

5.  Harness Positive Reviews

Feel free to share positive reviews via your social media outlets, website, or emails. Customers are very trusting of user-generated content and those positive reviews can go a long way to building your brand and garnering better online reviews moving forward.

Ready to have someone tackle your online review process? Give us a call at 214 Interactive! We specialize in Dallas online reputation management and would love to visit with you about brand building techniques that are right for your business.

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5 Reasons a Web Design Consultant is Essential for your Business

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5 Reasons a Web Design Consultant is Essential for your Business

We all have our areas of expertise.

Let’s say you’re a photographer. You’re an expert in all things related to taking amazing photos, but no one expects you to be an expert at financial planning. The same is true for web design.

Web design consultants live and breathe the business and can fill in the knowledge gaps. In this day and age, there are there are so many ins and outs to optimizing web design that it’s best – if not essential – for your business to bring in expert web design consultants to maximize your web design. Here’s why:

 

1.     The Landscape is Ever Changing

Redesigning a website is expensive, and many small businesses are tempted to update the design and then let it go for a few years. Unfortunately, what was best for Dallas web design a year ago may no longer be best. A web design consultant from 214 Interactive can look at the existing design periodically and evaluate what is working, and what might need some tweaking. While you might miss an opportunity, our design consultants are here to offer unbiased advice to maximize viewership and conversion.

 

2.     Reliable Copywriters and Designers can be Hard to Find

So about those website updates…they need copywriters and designers, right? We know as well as anyone that finding the right person for the job can be tough. Why not rely on a company like 214 Interactive to do all the handiwork for you. As a full service digital advertising agency, we’ve got everything you need to make your website as polished as possible – with little effort on your part.

 

3.     SEO is an Ever-Evolving Beast

There’s more to a website than beautiful design, functionality, and great content. In order to maximize page views and attract qualified leads, search engine optimization (SEO) must be on point. Google is the largest search engine and it is constantly changing the standards for how sites are ranked. We don’t expect you to know when these changes happen or what they are, but if you aren’t working with an agency who DOES know and is looking out for your company's best interest, then you are missing key opportunities to connect with potential customers.

 

4.     Analytics Maximize Investment

You’ve put all of this money into a new website, and it’s crucial for your business that it’s consistently maximizing leads. Our team of web design consultants run routine diagnostics on your website, ensuring that every aspect of your website investment is being maximized.  From monitoring keyword trends, to conversion funnels, to determining how much time is spent on the site, and a plethora of other tools, knowledge is power. And without it, you are missing opportunities to grow your business.

 

5.     Professional Support When You Need It

One of the best things about having a web design consultant is that help is never more than a call away. Any concern or recommendation – big or small – 214 Interactive is here to offer expert advice. As a top digital advertising agency, we have a full arsenal of tools at your disposal.

 

Ready to get some expert web design advice? Call 214 interactive in Dallas, Texas today.

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