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4 Ways to Use Google Posts: Now Available in Google My Business Profiles

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4 Ways to Use Google Posts: Now Available in Google My Business Profiles

Google has been slowly expanding its offerings for small businesses, and one of our favorite new offerings for our clients here at 214 Interactive is the addition of Google Posts.

 

What are Google Posts?

Google Posts are short blurbs you can post – and change! – at any time via your Google My Business Profile. Think of it as another form of social media to get the word out on your brand. When your business shows up in the Google search results, they will see any current Google Posts showcased below the company contact information. It will look something like this:

google posts 214 interactive dallas texas.png

 

How Can I Use Google Posts for My Small Business?

Google Posts is yet another touchpoint that helps potential customers dig in deeper with your brand. Here are some of our favorite ways to use this social marketing tool:

Feature Specials and Promotions

Running a deal and want everyone to know? Your Google Post is a great place to tell people to “buy now” by clicking on your post.

Showcase Upcoming Events

Encourage potential customers to “register now” for any upcoming events: wine tastings, meet and greets, product showcases, lunch and learns, etc.

Highlight New Products

Google Posts are a great way to tell people about new products or services that they might be unaware of. Encourage them to “learn more” at the click of a button.

Capture New Leads

It’s easy to gather strong leads by asking a customer to “sign up now” for a newsletter or mailing list. You might even consider giving them a discount or special promotional pricing on their first order in exchange for their information.

Ready to Get Started?

Posting is simple. Simply login to your Google My Business Profile via your smartphone or computer and look for the link on the right hand side for “posts.” Fill in the pertinent info, and you’re ready to go! Google Posts will remain live for 7 days.

As always, 214 Interactive – a leading digital advertising agency in Dallas, Texas – is always here to answer any questions you have about Google Posts, Google My Business profiles, or anything related to search engine marketing in Dallas. Call us today to get started!

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Tap Into the Hidden Potential of Instagram

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Tap Into the Hidden Potential of Instagram

Have you tried Instagram in the past for your small business?

 

Did you quickly get discouraged when no one “liked” your photos and felt like it was a waste of time?

 

214 Interactive is here to tell you to give it another shot! Instagram is a unique platform because it’s image focused. It takes a little finesse, but once you’ve got it down, you will quickly see an increase in followers – which ultimately leads to new customers.

 

Not sure how to make Instagram work for you business? Follow these tips to tap into the hidden potential of Instagram in lead generation:

 

1.     Create an Experience

Instagram is meant to be experienced through the photography that you choose. Think of Instagram as a brand building tool, and use images that portray the brand image and draw people in to want to be a part of it. As potential customers continue to engage with your brand through beautiful photography, you will remain top-of-mind when it’s time to make a purchase. 

 

2.     Provide Exclusive Content

Make your Instagram followers feel like they are “in the know.” Give them sneak peeks or behind the scene shots of a big event or product unveiling. Maybe even offer exclusive Instagram follower discounts. Exclusive content deepens the connection followers feel with your brand.

214 interactive instagram help small business

 

3.     Take Pointers from the Competition

When beginning your Instagram journey, check out other industry gurus' accounts. What are they posting about? What hashtags are they using? What types of imagery are resonating with potential customers? Use these insights to develop a game plan for how you want your Instagram to look and what resonates.

 

4.     “Link in Profile” Is your Best Friend

Unlike other social media platforms like Facebook and Twitter, you cannot embed a link into the content on Instagram. However, most Instagram users are very familiar with the phrase “link in profile.” When captioning images, direct followers to check back and click on the profile link to get more information on your company. You can even change the profile link periodically to make sure it syncs with your most current Instagram content, or better yet, create a specifically linked landing page for Instagram users.

 

5.     Have Fun

Instagram is a place to let your creative juices flow. Need help creating beautiful imagery for Instagram or still not sure where to start? Give 214 Interactive a call today. As a full service digital marketing firm in Dallas, Texas, we are experts in the digital landscape and would love to help you generate leads through Instagram.

 

 

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