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social media mistakes

5 Simple Ways to Grow Your Business with Facebook


5 Simple Ways to Grow Your Business with Facebook

Social media marketing is a core part of what we do here at 214 Interactive, mainly because in this day and age, it must be an essential part of your business’s marketing strategy. 

Facebook in particular is a great place to start, given the plethora of users and the ease of entry. Here are 5 simple ways you can grow your business today with a little social media marketing via Facebook:


1.   Drive to Brick-and-Mortar Locations

For businesses that have brick-and-mortar locations – restaurants, retail locations, etc. – use promotions on Facebook to entice followers and potential customers to visit you there. Share in-store events or give special incentives for purchasing or checking out the products in person.

2.   Run a Promotion

Promotions are an easy and simple way to gain Facebook followers, spread the word on new products or sales, or even provide exclusive sales. In order to qualify for the promotion, the post must either be shared, liked, or even tagged – boosting your visibility in the process.

3.   Show Community Support

Establishing yourself as “one of us” is always a good way to gain customer trust and loyalty. One way to do this is by promoting local events and sharing community news via your Facebook page. 

4.   Boost Posts to Gain More Visibility

One of the great things about social media marketing and advertising on Facebook is that the costs are relatively low. And because of this, it’s very easy to boost a post to gain more visibility. This increased visibility can lead to more sales – at a low cost to you. 

5.   Share Testimonials

Potential customers love hearing from other people and why they love/hate a product. Promote popular reviews or testimonials via your Facebook page, and be sure to ask customers to provide reviews directly on the Facebook page as well.

If you’re overwhelmed by the prospect of social media marketing and Facebook advertising, don’t worry – you’re not alone. Call us today at 214 Interactive. We are a leading digital advertising agency in Dallas, Texas, specializing in social media marketing and all things digital.  


5 Ways to Take Your Social Media Visuals to the Next Level


5 Ways to Take Your Social Media Visuals to the Next Level

These days, social marketing is an integral part of any digital advertising strategy. And with so much content for a potential customer to sift through, the necessity for powerful content increases.


So it begs the question – how do I make my company stand out from the clutter?

Two words: Iconic Visuals

Want to take your social media visuals to the next level? Take these 5 cues from 214 Interactive – a top digital advertising agency in Dallas, Texas:


1.   Color Choice

There’s a reason there are so many filter options on Instagram! Color is powerful, and the colors chosen can create eye-catching content. In fact, a recent study shows that within 90 seconds a person as made up their mind about a person, brand, or product – and 62-90% of that decision is based purely on color. Pick colors for your visuals that tell a story.


2.   Typography

Adding text to your photos or visuals can work to maximize it’s appeal. Generally speaking, web images should be in a sans-serif font and be sized to highlight your photo seamlessly. Kerning and leading helps everything to harmonize and choose 3 fonts maximum.


3.   Be Consistent

Just like any branding message, the message you put out via social media should be consistent – and so should your visuals. Use the value of repetition to build a look that is distinctively yours, showcasing the same color scheme, fonts, and logos throughout your communication. Over time, followers will instantly recognize the visual and relate it back to your product or service.


4.   Add Balance

This one can be tricky but is an important aesthetic to your eye. When taking photos, play around with spacing of the objects – and later text – to balance everything visually. And balance doesn’t necessarily mean everything is symmetrical. Balance can be symmetrical, asymmetrical, radial, or even crystallographic (think patterns).


5.   Layer with Contrast

Contrast is an important concept in photography, and it is important in helping your social media visuals stand out as well. Contrast can be added with varying colors (light/dark), shapes, or even sizes.


Need help creating compelling social media visuals that stand out from the clutter?


214 Interactive specializes in social marketing, social branding, digital content creation, and so much more. Call us today for a consultation and learn how we can help grow your business!


Don't Fall Prey to these 4 Social Media Mistakes - 214 Interactive


Don't Fall Prey to these 4 Social Media Mistakes - 214 Interactive

Business consultants and marketing managers everywhere are constantly urging small businesses to use social media to engage with potential customers - and it’s smart advice. At 214 Interactive, we recommend the same to all of our clients.


However, without the proper knowledge and tools, you may be making some huge mistakes in your social media interactions. Here are 4 social media mistakes to avoid now:


Mistake #1: Too Much Straight Advertising

Social media is a chance to engage with your audience in new and interesting ways. Provide content that appeals to them – not just advertisements about sales, products, etc. While those are all good things, too much of that can leave a follower feeling used and bored with your company, causing you to lose a chance at future sales.


Mistake #2: Too Few Posts or Interactions

While too much straight advertising and promotion is a bad thing, not posting enough is also not smart! It’s important to note that some platforms – particularly Facebook – will stop ranking business pages highly in the user’s “feed” if he or she is not interacting with that company. Which means, if you aren’t posting and giving followers an opportunity to interact, they may begin to see less of your business page period.

Customer service responsiveness is also a big part of this. As followers are engaged on social media around the clock, they may seek to reach out to you via social media with customer service concerns. Be sure to follow-up with each and every one of these issues – good or bad.


Mistake #3: Not Including a Call-to-Action

At the end of the day, the goal of these interactions is to close a sale. While posting your site’s URL in a post is great, a personalized URL about the subject you are discussing is even better! Say you had a social media post about a new manufacturing facility. Instead of just showing a picture and telling people to check it out via your homepage, post something like – “Take a tour of our new facility!” – and have a personalized URL included. These simple calls-to-action help capture leads and lead to conversions.


Mistake #4: Social Media Overload

Having a presence on every social media outlet may spread your resources too thin and leave gaps in content. Choose to either focus on 3 or 4 sites you can really excel at or hire a dedicated digital advertising agency.


214 Interactive can help you with all of these things and more! Our team lives and breathes social media marketing and can take the framework you have to the next level. Call our digital advertising team in Dallas, Texas today to set up a consultation.

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