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social media marketing

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User Generated Content: How to Leverage It for Your Small Business

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In a digital world, opportunities abound to create meaningful interactions with potential customers for pennies on the dollar. One such way to leverage all of this digital content is through utilizing user generated content. 214 Interactive – the #1 digital advertising agency in Plano, Texas – explains how to make it work for you:

What is User Generated Content?

User generated content is just what it sounds like: it’s meaningful online content created by people who have interacted with your brand. Maybe they have posted about how much they love the product they purchased. Maybe they have written a review about your customer service. These are examples of content you can use to strengthen your brand, created by unknowing brand ambassadors themselves. 

How to Leverage User Generated Content

Research has shown the value consumers place on other’s opinions, so user generated content can be an extremely valuable past of your marketing strategy. Here are a few simple ways to make it work for you:

Reposting

This one is a no brainer. You don’t want to repost a customer’s experience or photo daily, but do make it a regular part of your routine. 214 Interactive is an expert in digital marketing and we can provide you with all the tools you need to find what others are saying about you. Hashtags and geotagging make this process simpler than ever.

Hashtags 

Speaking of hashtags, you can always create your own hashtag and share it with your followers. Encourage them to use the hashtag in exchange for content entries, freebies, or discounts. These hashtags increase your visibility online and build engagement.

Utilizing Reviews

Online reviews – positive or negative – are an important part of user generated content. Encourage your followers and customers to post reviews and share these reviews with others in order to spread word-of-mouth about your business. Be sure to respond to all reviews in a timely manner because it shows the user and others that you value their opinion.

Need help leveraging user generated content? Look no further than 214 Interactive – your #1 digital advertising agency in Plano, Texas. We’d love to help with all your digital advertising needs including online reputation management, digital marketing campaigns, social media marketing, and SEO. 

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David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

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David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

Search engine marketing feels like it’s constantly changing, and as a small business, it can seem futile to try reaching the coveted top search engine spots when many larger, more established companies rule the roost. 

At 214 Interactive – a Dallas digital ad agency focused on search engine marketing – we’re here to tell you that it can be done! Follow these 5 tips to move up in the rankings: 

 

1.    Keep Your Website Current

When is the last time you updated your website? How often do you load new content to the site? Google’s algorithms like to see sites that are providing quality content that is updated regularly. One easy way to do that is by providing 2-3 blogs per month on your site, focusing on topics relevant to your customers. 

2.    Drill Down to the Neighborhood

Google’s analytics are getting good, and you no longer have to keep your keywords broad to get your business noticed. Instead, use keywords and content that is hyper-focused on your neighborhood, something your larger competitors likely won’t be doing. 

3.    Establish a Secure Website

HTTPS encrypted websites are the new standard, and Google in particular is pushing for everyone to have this type of site integrity in order to protect the sites from hackers. If your site isn’t HTTPS, it’s time to call us so that we can make that happen and improve your search results in the process. 

4.    Mobile is Key

We don’t have to tell you how important search on mobile devices is, and it’s not going away any time soon. Google knows this and puts major emphasis on your mobile site when determining search rankings. Make sure yours is user-friendly, responsive, and fully optimized for mobile.

5.    Ask Customers to Post Reviews

Good or bad, research shows that reviews help build credibility, trustworthiness, and engagement – all things that Google highly values when it comes to search engine rankings. Encourage your customers to post reviews and be sure to respond to each and everyone one of those reviews. 

Need help tweaking your social media marketing strategy? Call us today at 214 Interactive and let’s get started boosting your search rankings. 

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Social Media & SEO Work Hand-in-Hand: Here’s How:

When building your brand, any marketing guru will tell you that each touchpoint matters. Social media and SEO sometimes seem to be on opposite ends of the branding spectrum, but in reality, the two work hand-in-hand to grow your business and online presence. Social media actually supports SEO, and at 214 Interactive in Dallas, Texas, this is how we see this work: 


Social Media Increases Content Exposure

What good is great content if you don’t have anywhere to share it - or anyone reading it? And let’s face it, most companies don’t have very many people who are waiting on pins and needles for the next website post. Use your social media channels to endorse and share content from your website. This will create more clickthroughs, which increases SEO. Even better – watch your followers share your content organically too! 


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Social Media Gains Credibility for Your Business

Google and other search engines use complicated algorithms to determine ranking, but when you boil it down, those algorithms are based on credibility. They want sites that are credible and trustworthy sources for information to pop up first. And frankly, that’s what building a social media presence is about too! As you post, like, follow, and share information, your natural credibility grows over time and the SEO rankings do too. 

Relationship Building is What Social Media Marketing is All About

Another way to build credibility for your brand is through building relationships that matter. Social media is a great place to do this with ease, as you can find industry experts and influencers to endorse your brand and website, which correlates with SEO. Relationship building builds trust, which grows your social media presence, which then influences your SEO results.

Ready to learn more about social media marketing and SEO content creation? 214 Interactive is a top digital advertising agency in Dallas, Texas and we’d love to talk with you about how we can help build your brand.  

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Social Media for Small Business: 4 Tasks You Must Do Everyday

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Social Media for Small Business: 4 Tasks You Must Do Everyday

Every small business owner knows the value and importance of working their business day-after-day. And just like you work your business contacts, run through your advertising and marketing campaigns, and train your sales staff, you need to put your social media sites to work each day as well. 

But how do you do that? With so many sites to participate in – Facebook, Instagram, Pinterest, Twitter, YouTube, etc. - social media marketing can seem overwhelming…but it doesn’t have to be. 

Start small.

214 Interactive is here to recommend 4 social media tasks you must do everyday to watch your business take off: 

1.    Post New Content

Your followers are creating content and you should too! Have a social media calendar that outlines when to post and what to post about. New posts keep you current and top-of-mind to your followers. What should you post? While posts about current offers and new products are great, also provide content that will enrich the lives of your followers and is relevant to your business.

2.    Respond to Comments

Whether it’s a question on your Instagram Story or a negative review on your Facebook page, take the time to respond to each post – and do it in a timely manner. Responding to reviews and comments – positive or negative – opens dialogue and shows anyone reading your comments that you care about customer service.

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3.    Analyze the Data

What good does it do to post and bother with a social media marketing plan when you don’t analyze the data? At minimum, visit the analytics section of your business sites and take a look at how your posts are performing, what the clickthrough rate is, bounce rate, how many people shared your posts, how many new likes or followers you have, etc. 

4.    Create Influencer Relationships

Social media influencers are those who are out there as walking brand ambassadors. They review products and services, and then share with their long list of followers. When they feature your products, you tap into their fan base and have access to a whole new treasure chest of like-minded, potential customers. Find social media influencers that are relevant to your business, and then come to them with a proposal to showcase your brand. 


If this list of tasks seems daunting, we absolutely get it. 

At 214 Interactive, a top digital advertising agency in Dallas, Texas, we handle these daily social media tasks for our clients, freeing them up to build their business in other ways. If you’re in need of a social media strategy and someone to manage your social media marketing campaign, let’s talk. 

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5 Proven Ways to Create More Clickable Headlines Today.

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5 Proven Ways to Create More Clickable Headlines Today.

Higher click rates = higher conversion. 

But with all of the media clutter out there, how do you entice someone to click on your email, blog, or social media post? Here are a few recommendations from 214 Interactive – a Dallas, Texas digital advertising agency – on how to make your headlines more clickable:

1.    Optimize the Title for the Platform.

Where is this content going? As you work the title, this matters. According to research done by Outbrain, these are a few headline guidelines to use based on various platforms:

·     Search Engine Optimization: Keep the keywords or phrases close to the beginning; use 70 or less characters.

·     Facebook: 12 words in length

·     Twitter: 10 words in length

·     Email: Check formatting of title length on mobile inboxes to make sure message is not lost.

 

2.    Don’t be Vague.

Instead of just saying “3 Ways to Get Better Sleep,” say something with impact like, “Want Better Sleep? 3 Things You Must Do Now.” Using words like must, love, hate, perfect, ideal, and proven add impact and encourage readers to clickthrough. 

 

3.    Emphasize a Problem & Solution.

A great way to get someone’s attention is to simply state the problem and solution in the headline. This is often done best through a short question and answer like, “Want to Lose Weight? Why We Love these 5 New Diets.” 

4.    Hyphens & Colons Provide Details and Keyword Opportunities.

The use of hyphens or colons are great for emphasizing keywords at the beginning of the headline, such as “New Homes In Dallas, Texas: Call Sunny Farms Home Today.” You are able to explain a key point, but then offer emphasis and details on what the actual content is about.

5.    Make it Time Sensitive.

Use phrases like “now, close out, coming soon, limited time, or all new” to express time sensitive information. You can even do this by working in the month or year. 

Need more help? 214 Interactive specializes in Dallas content creation across all platforms, including social media marketing, and we’d love to help you build your small business. Give us a call today and let’s get started! 

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PSA: It’s Time to Turn on Facebook Instant Replies

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PSA: It’s Time to Turn on Facebook Instant Replies

Customer service continues to be a cornerstone of what sets good companies apart from great ones. And in a digital world, customers want to interact with your company at all times – day and night – through messages and posts via social media sites like Facebook. 

How does your business keep up? Here’s a PSA from 214 Interactive: It’s time to turn on the Facebook Instant Replies.

What are Facebook Instant Replies?

It’s exactly what it sounds like. When you set your Facebook business profile to provide instant replies, your customer will instantaneously here back from your company in some form or fashion, with a message you provide. The message may not be specifically tailored to their needs, but they will know that you care about their questions, concerns, and feedback, and what to continue the conversation.

What Should My Facebook Instant Reply Say?

Good question. Here are some guidelines for creating a Facebook Instant Reply:

·     Say Thank You: Sometimes, a simple “thank you” can go a long way. Just acknowledging that someone is heard and thanking them for taking the time to message you about their questions and concerns let’s them know that your business and feedback is important to you. It opens up the dialog before you can respond with a more personalized response. 

·     Manage Expectations: The last thing you want to do is provide an automated reply and then never respond personally! Provide a time table in your automated response for when they can expect a more personal response to their message.

·     Provide Other Modes of Contact: If your business is slow to respond to Facebook messages but you typically respond quickly to emails, let the customer know that. By providing another way to contact you, you are providing yet another touchpoint with your business.

·     Use the Away Message Features: If your account will not be managed for a few days, then it’s important to turn on the “away message” feature. This allows the customer to know that their message and time is important and you will respond promptly once you are back online.

Have questions about Facebook Instant Replies, Facebook marketing, Facebook advertising, Facebook business profiles, or anything social media related? 

214 Interactive has answers. Call us today to set up a consultation for your small business. We specialize in everything from social media marketing, to SEO, to online reputation management. 

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How to Build a Successful Twitter Profile – 214 Interactive

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How to Build a Successful Twitter Profile – 214 Interactive

Does it really matter what my Twitter profile looks like?

We get this question from clients a lot, and the simple answer is YES!

Every brand touchpoint – whether it’s your website, product packaging, emails, and of course social media outlets – should all feel like one cohesive brand. Everything should look, feel, and sound a certain way. Twitter is no exception. Here are 4 simple tips on how to build a successful Twitter profile that attracts others to your brand:

 

Step 1: Brand Your Profile

This of this as getting dressed. You want your profile to look like you and your brand. Start by incorporating a current profile pic of you wearing corporate attire or colors. Then, adjust the “theme color” and the “cover photo” to reflect your brand as well. The cover photo should feel like an ad of sorts that tells people something about you and your company. You can use Photoshop or free services like Canva to create a perfect cover photo. Again, the goal here is consistency. 

 

Step 2: Provide Relevant Content

Twitter is all about what you say, so make each post count! Appeal to potential customers by posting and retweeting relevant industry news and articles. This is also a great place to link content from your website’s blog (you do have one, right?). Not only does this provide great, original content to your audience, but it drives traffic to engage on your website as well. 

 

Step 3: Work at It Daily

Building a business is like working out. You gain more traction when you do it every day. Make time each day – maybe 15-30 minutes – to focus on your social media outlets like Twitter marketing and engage with your audience. Retweet, respond, and post to your hearts content. Each connection is building your brand. You can even schedule posts in advance so that they are equally spaced throughout the month without any additional work on your end. 

 

If you’re unsure on how to get your business noticed on Twitter or other social media outlets, call us at 214 Interactive today! We are a digital advertising agency in Dallas, Texas that specializes in social media marketing, content creation, SEO, and more. Let us get your brand where you want it to be! 

 

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