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social media content creation

Social Media for Small Business: 4 Tasks You Must Do Everyday

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Social Media for Small Business: 4 Tasks You Must Do Everyday

Every small business owner knows the value and importance of working their business day-after-day. And just like you work your business contacts, run through your advertising and marketing campaigns, and train your sales staff, you need to put your social media sites to work each day as well. 

But how do you do that? With so many sites to participate in – Facebook, Instagram, Pinterest, Twitter, YouTube, etc. - social media marketing can seem overwhelming…but it doesn’t have to be. 

Start small.

214 Interactive is here to recommend 4 social media tasks you must do everyday to watch your business take off: 

1.    Post New Content

Your followers are creating content and you should too! Have a social media calendar that outlines when to post and what to post about. New posts keep you current and top-of-mind to your followers. What should you post? While posts about current offers and new products are great, also provide content that will enrich the lives of your followers and is relevant to your business.

2.    Respond to Comments

Whether it’s a question on your Instagram Story or a negative review on your Facebook page, take the time to respond to each post – and do it in a timely manner. Responding to reviews and comments – positive or negative – opens dialogue and shows anyone reading your comments that you care about customer service.

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3.    Analyze the Data

What good does it do to post and bother with a social media marketing plan when you don’t analyze the data? At minimum, visit the analytics section of your business sites and take a look at how your posts are performing, what the clickthrough rate is, bounce rate, how many people shared your posts, how many new likes or followers you have, etc. 

4.    Create Influencer Relationships

Social media influencers are those who are out there as walking brand ambassadors. They review products and services, and then share with their long list of followers. When they feature your products, you tap into their fan base and have access to a whole new treasure chest of like-minded, potential customers. Find social media influencers that are relevant to your business, and then come to them with a proposal to showcase your brand. 


If this list of tasks seems daunting, we absolutely get it. 

At 214 Interactive, a top digital advertising agency in Dallas, Texas, we handle these daily social media tasks for our clients, freeing them up to build their business in other ways. If you’re in need of a social media strategy and someone to manage your social media marketing campaign, let’s talk. 

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5 Types of Business Videos that Will Increase Sales

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5 Types of Business Videos that Will Increase Sales

Research has proven that today’s consumers are using video more and more before making a purchasing decision.

 

Not to mention, it also increases the amount of time a potential customer will spend on your website period, which increases the likelihood of a sale.

 

If your business is not yet utilizing the full benefits of video to increase conversion rates, then you’re missing a huge opportunity! Here are 5 different types of business videos that 214 Interactive – a digital advertising agency in Dallas, Texas – recommends to our clients:

 

1.   Product Videos

Do you have a brand new product that you want to showcase? Or maybe a product that is difficult to understand? A well done video on the product’s features and benefits – along with beautifully photography – is sure to impress buyers in the awareness and consideration phases of the buying process.

 

2.   Product Update Videos

These are videos that are targeted to current customers, letting them know about new features that have been released or a newer model that has been released. This is a great opportunity to use your sales force – someone your customers have grown to know and trust – in the video for a deeper connection to your product and brand. After blasting this video out, have your team follow up with your customers directly to make sure they received the product update video and answer any questions they may have. 

 

3.   Explainer Videos

These videos take the time to teach customers – or potential customers - a skill as it relates to your product or industry. Not sure you have anything to explain? Talk to your customer service team about the most common questions they get on a regular basis because explainer videos are a great chance to answer those questions before a customer ever realizes they have a question! And when future questions arise, you can direct customers to the website for further engagement with your brand and succinct communication.

 

4.   Testimonial Videos

People respect other people and their own personal opinions with a product, which is why review sites are so popular. Contact the customers who are your biggest supporters and ask them to do a testimonial video. This is a great way to add additional website or blog content that can be shared via your social media channels.

 

5.   Promotional Videos

These videos are great when you have an upcoming event going on and want people to understand all the details about that event. Whether it’s a product launch party, product demonstration, training event, or fundraising opportunity, use a promotional video to explain the details, along with a call to action to register now!

 

Want to learn more about how video can take your business to the next level? 214 Interactive is all about creating engaging, measurable content that will grow your business. Let us explain the ins and outs of video content creation in Dallas, along with what we do to measure play back rates, engagement, production timelines, and more.

Learn more about what we’ve done for other clients here.

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Beyond Facebook: Why Instagram Advertising is a Must

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Beyond Facebook: Why Instagram Advertising is a Must

In today’s fast paced, digital society, social media advertising is a necessity. And while most small businesses do a great job of getting in the game and advertising with Google and Facebook, can we fill you in on a potential blind spot?

 

Instagram – now owned by Facebook – is a great platform for social media advertising, and one that is frequently overlooked. Here are 3 reasons the folks here at 214 Interactive in Dallas, Texas believe Instagram advertising is a must:

 

1.   Instagram is one of the Fastest Growing Social Media Outlets

Want to extend your reach and bring in new customers? Instagram is a great place to start, as it has doubled in size over the last two years. There are now 800 million active users on the site and 17% of those users get on the website at least twice a day! Instagram opens the doors of your business to a whole new group of people to engage with your brand.

 

2.   Great Opportunity to Attract New Millennial Buyers

Much has been written about the buying power of the next generation. They are expected to spend over $200 billion this year alone, and those numbers will only grow in the years to come. This is good news if you are on Instagram, since Instagram is a hot bed for millennials, with over 50% of the users being under the age of 30! If you are looking to expand your audience and generate new leads, millennials are a great place to look.

 

3.   Feature Your Products and Services in a New Light

Instagram is very visually driven, focusing on beautiful photos, imagery, and short videos to get the message across. Instagram is your opportunity to rethink brand communications and show a more artistic side. Even if you feel like your business is boring and run-of-the-mill, Instagram gives you a platform to communicate in a whole new way. Use striking imagery to call potential customers to action and educate them on what your brand is all about.

Ready to get started with Instagram advertising but not sure where to start? 214 Interactive in Dallas, Texas specializes in online content creation and we can help you get started. Give us a call today for all of your Dallas social media advertising needs. 

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5 Ways to Better Engage with Social Media Followers

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5 Ways to Better Engage with Social Media Followers

Never before have consumers had so many different entities vying for their attention.

 

In fact, in a world full of distractions, research shows that the average adult has an 8 second attention span before their brain pops to something else. (That’s less than a goldfish, people!)

 

So with that in mind, how to do you make your content count? How do you engage with potential customers in a way that is going to increase future engagement, and ultimately, conversion?

 

Here are 5 ways to better engage with your social media followers and improve your conversion rate in the process:

 

1.  Know your Audience

This might seem like a no brainer, but the demographics, age, similar interests, etc. of your followers will better determine how you talk to them. For example, if your followers are mainly millennials, then older pop culture references may completely miss the mark. Tailor your tone, language, humor, and content directly to your audience and you’ll see a rise in engagement.

 

2.  Insert Call to Action

Sometimes people just need you to spell it out. Increase engagement by asking people do something specific:

 

“Click this link to watch our factory tour!”

 

“Comment with your product experience!”

 

“Share this link to be entered to win free stuff!”

 

Not only are you giving followers a way to engage with you, but it will increase engagement from others who see the post through friends.

social marketing dallas texas 214 interactive

 

3.  Give your Followers Elite Status

Consider your followers VIPs. (They are taking the time to follow your brand, right?) Alert them to product launches, do random giveaways, or run contests. Making your followers feel important will make them feel more connected with your brand and more likely to recommend you to others.

 

4.  Respond to Feedback

Make time to respond to all comments posted to your social media pages. Maybe it’s a simple vote of confidence for your company, or maybe it’s someone dissatisfied with a product. Treat each comment as an important brand touchpoint, because it’s always easier to keep a customer with good customer service than it is to get new ones. Plus – you never know who else might read the content posted.

 

5.  Add Entertainment Value

Stop the scroll and engage your followers with eye-catching content. Depending on the brand, maybe it’s a funny meme or link to an eye-opening industry video. Find your followers’ interests and use those to create content that pops off the page.

 

Need help getting more likes, comments, and shares on social media? You’ve come to the right place! 214 Interactive is a leading digital advertising agency in Dallas, Texas, and we’d love to discuss how our expertise can help grow your brand through social marketing.

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