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Instagram Stories: The Latest and Greatest Marketing Tool


Instagram Stories: The Latest and Greatest Marketing Tool

If you are an avid Instagram user (and have updated your Instagram app recently), then you’ve noticed something new to the platform: Instagram Stories.


What is Instagram Stories?

Instagram Stories takes one of the best features of Snapchat (imitation is the sincerest form of flattery) and turns it into a valuable brand building tool, backed by the well-known – and well-loved - Instagram platform. The feature gives you the opportunity to create a story – using videos, photos, and fun icons – that shows up separately from your normal Instagram feed. Simply point, shoot, and upload. Weave together a story throughout your day. The content will remain active on your Instagram Stories feed for 24 hours before it vanishes.


Is Instagram Stories Right for My Business?

Absolutely yes. No matter the industry, Instagram Stories gives you and your business a way to connect with your audience in new, fun, and meaningful ways. Here’s why we love it:

1.     User Friendly: While the Snapchat app may not be known for its user friendly interface, Instagram is so easy your 14 year-old niece doesn’t need to give you pointers.

2.     Broad Audience: Unless your business is built on millenials (Snapchat’s core demographic), then Instagram is where you want to be. With over 500 million users, Instagram appeals to a broad range of demographics.

3.     Searchability: Instagram’s built in search tools make searching for users to follow a breeze, providing greater reach to your core audience.

4.     Know Who Viewed Your Content: Post a story, and then easily track how many views your Instagram Story got – and who watched it. This real-time data allows you to adjust content moving forward – and even share content on other platforms that is performing well. 

5.     Perfect for Exclusive Content: Build buzz around a current promotion. Remind your followers about upcoming events. Go behind the scenes with exclusive content. Tease an upcoming product launch. The possibilities are endless!


Want to learn more about Instagram Stories for businesses? Not sure where to start?

At 214 Interactive, a full service digital adverting agency in Dallas, Texas, we are excited about this new advertising platform and would love to show you how it can help your business grow. Give us a call today to set up a consultation to talk Instagram, Snapchat, LinkedIn, and all things "social media."