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social marketing dallas

Let an Influencer Sell Your Brand. Here’s How:

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Let an Influencer Sell Your Brand. Here’s How:

First and foremost, you may be thinking to yourself, “okay, what is an influencer?”

Let’s just get that out of the way, shall we. An influencer is anyone with a large following on social media who influences others through their posts. They may influence people to think a certain way, buy a certain product, or visit a specific place.

Partnering with these influencers – termed influencer marketing - can be huge in terms of gaining brand awareness and increasing sales. In fact, a recent Twitter survey found that people trust influencers they follow on social media (49%) almost as much as they trust their friends (57%)!

So how do you capitalize on the value influencer marketing? Here are 5 tips to getting influencers to sell your brand:

 

Find the Right Influencers

Start by finding like-minded folks with a strong social media presence. Video content and YouTube continue to grow and many YouTube personalities have millions of followers. Look for influencers on YouTube, Facebook, or Twitter who have the same target demographic as your goods or services.

 

Gift them some Product

This one is a no brainer. Once you’ve identified influencers who are influencing your target market, sending products out to influencers in hopes that they will try them and recommend them via social content is an easy way to spread your message. While not all of your gifts will translate to content or endorsements, you can expect that some will create increased brand awareness.

 

Sponsor a Post

Instead of just sending product for free and wondering if you will receive content from it, you can send product to an influencer and pay them to review your product or service. Sure, there are requirements that they have to mention it’s a sponsored post, but the content and opinion is still the influencer’s and followers are paying attention.

 

Create a Giveaway

Influencers love giving away free stuff, so another alternative to gifting product is to partner with an influencer to set up a giveaway. Find a product or service that the influencer’s followers – aka your target market – are excited about. Not only will this build brand awareness, but it creates buzz as well.

 

Write a Guest Post

Want to show your audience that you are an industry expert? Ask desirable influencers if they are open to guests posts via their social media accounts. If your potential customers see that the influencer trusts your opinion, they will likely follow suit.

 

Want more ideas on how to use influencer marketing to your advantage? Call 214 Interactive in Dallas, Texas today! Social marketing, influencer marketing, and all things digital are our expertise and we’d love to help you build your business. 

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5 Ways to Better Engage with Social Media Followers

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5 Ways to Better Engage with Social Media Followers

Never before have consumers had so many different entities vying for their attention.

 

In fact, in a world full of distractions, research shows that the average adult has an 8 second attention span before their brain pops to something else. (That’s less than a goldfish, people!)

 

So with that in mind, how to do you make your content count? How do you engage with potential customers in a way that is going to increase future engagement, and ultimately, conversion?

 

Here are 5 ways to better engage with your social media followers and improve your conversion rate in the process:

 

1.  Know your Audience

This might seem like a no brainer, but the demographics, age, similar interests, etc. of your followers will better determine how you talk to them. For example, if your followers are mainly millennials, then older pop culture references may completely miss the mark. Tailor your tone, language, humor, and content directly to your audience and you’ll see a rise in engagement.

 

2.  Insert Call to Action

Sometimes people just need you to spell it out. Increase engagement by asking people do something specific:

 

“Click this link to watch our factory tour!”

 

“Comment with your product experience!”

 

“Share this link to be entered to win free stuff!”

 

Not only are you giving followers a way to engage with you, but it will increase engagement from others who see the post through friends.

social marketing dallas texas 214 interactive

 

3.  Give your Followers Elite Status

Consider your followers VIPs. (They are taking the time to follow your brand, right?) Alert them to product launches, do random giveaways, or run contests. Making your followers feel important will make them feel more connected with your brand and more likely to recommend you to others.

 

4.  Respond to Feedback

Make time to respond to all comments posted to your social media pages. Maybe it’s a simple vote of confidence for your company, or maybe it’s someone dissatisfied with a product. Treat each comment as an important brand touchpoint, because it’s always easier to keep a customer with good customer service than it is to get new ones. Plus – you never know who else might read the content posted.

 

5.  Add Entertainment Value

Stop the scroll and engage your followers with eye-catching content. Depending on the brand, maybe it’s a funny meme or link to an eye-opening industry video. Find your followers’ interests and use those to create content that pops off the page.

 

Need help getting more likes, comments, and shares on social media? You’ve come to the right place! 214 Interactive is a leading digital advertising agency in Dallas, Texas, and we’d love to discuss how our expertise can help grow your brand through social marketing.

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