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social marketing

Let an Influencer Sell Your Brand. Here’s How:

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Let an Influencer Sell Your Brand. Here’s How:

First and foremost, you may be thinking to yourself, “okay, what is an influencer?”

Let’s just get that out of the way, shall we. An influencer is anyone with a large following on social media who influences others through their posts. They may influence people to think a certain way, buy a certain product, or visit a specific place.

Partnering with these influencers – termed influencer marketing - can be huge in terms of gaining brand awareness and increasing sales. In fact, a recent Twitter survey found that people trust influencers they follow on social media (49%) almost as much as they trust their friends (57%)!

So how do you capitalize on the value influencer marketing? Here are 5 tips to getting influencers to sell your brand:

 

Find the Right Influencers

Start by finding like-minded folks with a strong social media presence. Video content and YouTube continue to grow and many YouTube personalities have millions of followers. Look for influencers on YouTube, Facebook, or Twitter who have the same target demographic as your goods or services.

 

Gift them some Product

This one is a no brainer. Once you’ve identified influencers who are influencing your target market, sending products out to influencers in hopes that they will try them and recommend them via social content is an easy way to spread your message. While not all of your gifts will translate to content or endorsements, you can expect that some will create increased brand awareness.

 

Sponsor a Post

Instead of just sending product for free and wondering if you will receive content from it, you can send product to an influencer and pay them to review your product or service. Sure, there are requirements that they have to mention it’s a sponsored post, but the content and opinion is still the influencer’s and followers are paying attention.

 

Create a Giveaway

Influencers love giving away free stuff, so another alternative to gifting product is to partner with an influencer to set up a giveaway. Find a product or service that the influencer’s followers – aka your target market – are excited about. Not only will this build brand awareness, but it creates buzz as well.

 

Write a Guest Post

Want to show your audience that you are an industry expert? Ask desirable influencers if they are open to guests posts via their social media accounts. If your potential customers see that the influencer trusts your opinion, they will likely follow suit.

 

Want more ideas on how to use influencer marketing to your advantage? Call 214 Interactive in Dallas, Texas today! Social marketing, influencer marketing, and all things digital are our expertise and we’d love to help you build your business. 

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

Here’s the cold, hard truth: your company’s online reputation matters when it comes to success.

What if we told you there was a way to improve your online reputation - simply by offering free Wi-Fi at your location of business? 

Read on to learn more about Social Powered Wi-Fi: the latest tool in the online reputation management toolbox at 214 Interactive in Dallas, Texas!

 

What is Social Powered Wi-Fi?

Why offer free Wi-Fi when you can offer free Wi-Fi with PERKS for your business?! Social Powered Wi-Fi is a way of connecting with your customers, simply by providing a free Wi-Fi hot spot at your place of business. Customers are prompted to login to the Wi-Fi using a social media account or email, providing an instant connection with your business. They may then be prompted to “like” your page, leave feedback, download a digital coupon, etc. Endless opportunities for engagement, leads, and reviews are right there with little effort on your part!

 

How Can Social Powered Wi-Fi Boost Online Reputation?

1.  Encourage Positive Feedback: Since many rely on online reviews to make purchase decisions, Social Powered Wi-Fi can be used to redirect users to a page to offer instant, positive feedback for your business. And that feedback can instantly be pushed along to review sites, such as Yelp or Facebook. Online reputation management in Dallas has never been easier.

 

2.  Collect New Leads: There’s no easier way to collect email addresses than to do it through Social Powered Wi-Fi. Incentivize users with meaningful content via email or a coupon instantaneously emailed to their account.

 

3.  Build Your Tribe: Looking for more followers on Twitter, Facebook, or Instagram? Encourage users to “like” or "follow" your page after login. And bonus: you can then use analytics tools – like Facebook Insights – to then analyze your followers, better understanding what your customers are all about.

 

4.  Free Advertising: People wear check-ins like a badge of honor. Want some free advertising? Encourage your Social Powered Wi-Fi users to “check-in” at your business. Instantly, all of that person’s followers and friends will be exposed to your business. It’s like a 3rd party endorsement – without saying a word.

Want to learn more? Watch this video from 214 Interactive below!

Ready to get started?

Call 214 Interactive – experts in online reputation management in Dallas, Texas – to get started with Social Powered WiFi today!

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We are 1!

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We are 1!

The older you get, the quicker birthdays seem to sneak up on you.  214 Interactive turned 1 last week and we utterly missed it.   The fact that one of our mothers had to remind us of it doesn't mean we are old.  It means we are too preoccupied building a company to order balloons and cookies.  Turns out starting a new company can be time-consuming and distracting.   

They say the first year in business is the hardest.  Or...maybe that's marriage.  Either way, when you make a life-altering, "am-I-really-doing-this" decision to make such a major move; excitement can cloud your assessment of risk.  Your mind is on your dreams, the details, and the delivery (still using both analogies).  You've heard horror stories from people around you who have tried and failed. Terms such as "downsizing", "counseling", "divorce", "bankruptcy" are tossed aside in your mind. Those people aren't as smart as you.  Your idea is different.  Your partner is trustworthy.  You're going to do everything in your power to make it work.  Failure is not an option!!!  

Happy 1st Birthday, 214i!

Happy 1st Birthday, 214i!

The divorce rate in America is 57%, and the failure of businesses in the services industry is 55%. 

We at 214 Interactive are thankful.  We have clients that trust us, friends who support us, family who loves us, a nifty office space, and a BETA of a new product which is proving to be a game-changer.  A legitimate...game..changer.

We have expanded our service offerings to include custom web design, behavioral marketing, retargeting, mobile websites, and more which we package neatly with our Reputation Management & Social Marketing programs.   

In marriage they say after 7 years, you know you've made it.  We are 1.  And we are proud to say we've made it.  

Oh, send us cookies.

 

 

 

   

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 The New Twitter “Buy” Button, Apple Pay and the Future of Online Buying

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The New Twitter “Buy” Button, Apple Pay and the Future of Online Buying

When you work in digital media, you quickly realize that becoming complacent is not an option. The online world is constantly changing and evolving, and while it’s virtually impossible to be an instant expert on everything, as digital marketers it is our job to keep up to date on these changes and what they mean for our industry and our clients. Basically, we never stop learning. (Translation: We’re kind of a bunch of nerds.)

In this constantly evolving digital world we live in, it’s not unusual to encounter new apps or tools of some kind—usually accompanied with a promise on how it will change your life/business/world—but there are two particular announcements that have had media and marketing experts buzzing (extra loud) over the last couple of weeks that we think are worth noting.

ONE. Twitter announced the official launch of a new “Buy” button that will be featured in tweets from test partners including Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe), with more to follow soon. This new feature will allow purchases to be completed by simply tapping the “Buy” button directly from the tweet. Users will then be given additional product details and be prompted to enter shipping and payment information. Once confirmed, order information is sent to the merchant for delivery. 

This technology is part of Twitter’s larger effort to combine purchasing with social networking, something that Facebook has also been testing through their own version of a “buy” button. According to Twitter’s blog post announcing the launch, this is an early step toward the company’s goal of “building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.” You can read the full announcement from Twitter on their blog, here.  

Apple Pay, now available on the iPhone 6 and 6 Plus

Apple Pay, now available on the iPhone 6 and 6 Plus

Depending on how this experiment goes for these two leading social media platforms, we suspect others will quickly follow suit.  At a time when the world of mobile e-commerce is intensifying, the “Buy” button may be just the thing social media needs to help more clearly quantify ROI, and turn the last of the social media naysayers into believers. This brings us to the second announcement heating up the Internet this week. 

TWO. Apple announced its new line of products on September 9, including Apple Pay, an NFC (near field communication) device similar to Google Wallet. The key difference is that unlike Google Wallet and other similar NFC tools, Apple Pay doesn’t require an app to be downloaded, so once iPhone 6 and 6 Plus users input their credit card information into Apply Pay they are ready to start buying. This should help eliminate some of the security risks that have caused people to be apprehensive about NFC technology in the past. So, is Apple’s decision tackle the “Digital Wallet” a sure indicator that NFC technology will finally catch on? Maybe. Maybe not. Even experts in the field seem to be divided on the answer.  

That said, if history is any indication—Let’s not forget the similar fragmented state of the digital music space before Steve Jobs brought the major labels together—it would be a mistake for marketers to completely ignore Apple’s decision to enter the space, and the possible implications this decision could have on the future of mobile payments. Especially given that MasterCard, Visa and American Express, the three largest global payments leaders, are all signed on to support Apple Pay.

If the idea of carrying around a “digital wallet,” or spending a bored Sunday afternoon “tweet shopping” still seems far-fetched to you, just remember when online buying of any kind was merely a marketing fairytale. Back in March of this year, eMarketer predicted mobile marketing (driven by Facebook and Google) was on pace to account for $31.45 billion by the end of 2014. That’s nearly one-quarter of total digital ad spending worldwide.

What does your brand's current online presence look like? Is your business using social media? If not, now is a great time to take the plunge. Don’t get left behind while mobile buying becomes the norm.

And if all of this seems a bit overwhelming to you—don’t worry— that’s why you have us.  

 

 

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The Crappy Story About Facebook

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The Crappy Story About Facebook

Your witty, hilarious and well-thought-out Facebook post you've just spent 2 1/2 minutes of your life crafting will now be seen by only approximately 6% of your fan-base [Insert frowny-face emoji] according to recent studies. 

Why?  Have you been on Facebook lately?  Have you seen the enormous amount of crap?  That pile of crap is quickly turning into a mountain region of crap, and Facebook has to implement new algorithms to sort through said crap.  They have over 100,000 factors, which give weight what content is most relevant to you.  That means your crappy (I mean witty) post has to compete with much less-crappy posts in order to rise to the top of your crappy friends' Facebook crap.  The average Facebook user has 338 friends [insert sympathetic face emoji], and there are between 1,500 - 15,000 pieces of content Facebook could serve you up when you log in.  That's a lot of crap. 

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So if you have 200 fans, maybe 12 people will see your post.  And what's worse is that number is expected to decline.  Why?  $.  That's why.    

For a while, Google didn't care about monetizing its search results…they just wanted to offer "the most relevant search experience".  Haha.  LOL.  [insert sarcastic emoji].  And now look at them all…greedy, corporate slaves sacrificing the quality of their core product in order to put a mischievous grin on other greedy wall-street types.  Oh, and you if you're a stock holder.  

So how do you get your fan-base to see your ads?  Dig deep, put your pride aside and pull out your credit card.   Don't kill the messenger, but as a business, it's time to realize you actually have to pay for your advertising on the internet.  The free ride is over. 

Google has made it much more difficult to show up Organically in (the free) search for the terms you want.  Therefore, we recommend utilizing Google Adwords, where you have FULL control over where your listings show up, when they show up and to whom.  And when you're only paying when people click your ads, it's a no-lose situation.   You are showing your ads to people who are actively in the market (searching) for your products & services.  It doesn't get better than that.

Facebook is no different.  We recently ran a Facebook "Offer" campaign for a local restaurant.  They spent $200 in 30 days, got 120 people to claim the offer, and their ad was shown to over 26,000 people in their geographic / demographic who were "interested" in Sunday brunch.   You can't beat that type of advertising.  Anyhere. 

Regardless, the race to obtain free advertising will ensue, and we predict a new form of SEO will emerge - Social Media Optimization.  Let's call it "SMO".  You heard that here first, folks.  The goal will be to optimize your social posts to reach the highest percentage of your audience without paying a dime.  Unless you're paying us to optimize it for you [insert winky emoji].

 

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3 Content Marketing Trends You Need to Know About for 2014

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3 Content Marketing Trends You Need to Know About for 2014

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It's a new year and the only thing that can be safely predicted for content marketing in 2014 is that this year will bring some unforeseen changes. However, there are a few trends you can count on as we head into 2014.

1. Content is still king.  Good, interesting, well-written content has always been valued and will continue to be the foundation of a good website. Whether this is text, videos or images, no quick trick is going to bring visitors to your site as reliably as valuable and thoughtful content.

2. Geo-tagging. Where a user is located is becoming as important as his past browsing habits. More than two-thirds Americans use their mobile devices to surf the Internet, according to a recent study by the Pew Internet and American Life Project. All of those devices are equipped with a GPS tracker that allows search engines to refine search results to those things of interest to people in a specific area. Increasingly, Internet marketers are embracing this theory, creating content that with a geographical emphasis, such as "Best Ways to Prepare your Chicago Home for Winter."

4. Social media diversification. Although it's difficult to ignore the fact that Facebook has more than one billion registered users, they are far from being the only social media site around. In fact, there are more than 400 such sites. Depending on your product or service, you might reach more targeted potential customers on a smaller site, such as GoodReads or the Literary Thing for readers and book lovers (and thus publishers and authors) or Ravel for needlework and sewing enthusiasts (and those who market sewing products.)

Have you finished your Internet marketing plan for 2014? What new strategies are you looking to implement for the new year?

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How to Optimize for Apple Maps

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How to Optimize for Apple Maps

As an iPhone user, you trust Apple with the native apps it has designated for you, right?  Excluding…well…maybe Maps and that super annoying Game Center app (what is that anyways). 

Apple maps has had its share of bad press and mistrust.  Mostly because…well…it historically hasn't been accurate.  So much so that in 2012, Tim Cook apologized publicly, suggested iPhone users use a 3rd party mapping system such as Google, and then fired the VP at Apple responsible for Maps.  

But Apple has come a very long way.  After the iOS 7 release, Google Maps usage on the iPhone dropped from 81mm users to 59 (27%).  And if you haven't used the 3D imaging…it's freaking awesome. 

So as a Business Owner, you need to ensure your Apple Maps listing is optimized.  Here's how & why:

  • INITIATE LOCAL SEO - Local businesses must ensure business listings are normalized within directories across the web.  

WHY?  Because Apple maps takes data from 3rd party directories such as Localeze and Acxiom, and every location-based App on the iPhone defaults to Apple Maps.  So if these directories don't have your information correctly, then 35 million iPhone users won't be able to find you. 

  • MANAGE REVIEWS! - Users are reading reviews directly inside the Apple Map default view.  Businesses must be aware of both positive and negative reviews and actively responding to them.  

WHY?  Because Apple pulls reviews into Maps directly from YELP, and allows users to check-in and leave reviews through Maps to Yelp.  

  • UPDATE PHOTOS  - Ensure Yelp has photos of your business that you want people to see.    

WHY?   Maps has a nifty new slideshow and a tab for photos of your establishment.  PIctures speak louder than words, and having no pictures will pull in an arial view of your roof…which nobody wants to eat on. 

Maps does give you tabs to fix broken or incorrect listings directly on your device.  We have heard it simply doesn't work. 

Oh BTW, we do offer Local SEO and Reputation Management.  Just saying….

 

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