Higher click rates = higher conversion.
But with all of the media clutter out there, how do you entice someone to click on your email, blog, or social media post? Here are a few recommendations from 214 Interactive – a Dallas, Texas digital advertising agency – on how to make your headlines more clickable:
1. Optimize the Title for the Platform.
Where is this content going? As you work the title, this matters. According to research done by Outbrain, these are a few headline guidelines to use based on various platforms:
· Search Engine Optimization: Keep the keywords or phrases close to the beginning; use 70 or less characters.
· Facebook: 12 words in length
· Twitter: 10 words in length
· Email: Check formatting of title length on mobile inboxes to make sure message is not lost.
2. Don’t be Vague.
Instead of just saying “3 Ways to Get Better Sleep,” say something with impact like, “Want Better Sleep? 3 Things You Must Do Now.” Using words like must, love, hate, perfect, ideal, and proven add impact and encourage readers to clickthrough.
3. Emphasize a Problem & Solution.
A great way to get someone’s attention is to simply state the problem and solution in the headline. This is often done best through a short question and answer like, “Want to Lose Weight? Why We Love these 5 New Diets.”
4. Hyphens & Colons Provide Details and Keyword Opportunities.
The use of hyphens or colons are great for emphasizing keywords at the beginning of the headline, such as “New Homes In Dallas, Texas: Call Sunny Farms Home Today.” You are able to explain a key point, but then offer emphasis and details on what the actual content is about.
5. Make it Time Sensitive.
Use phrases like “now, close out, coming soon, limited time, or all new” to express time sensitive information. You can even do this by working in the month or year.
Need more help? 214 Interactive specializes in Dallas content creation across all platforms, including social media marketing, and we’d love to help you build your small business. Give us a call today and let’s get started!