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search marketing

4 Ways to Use Google Posts: Now Available in Google My Business Profiles

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4 Ways to Use Google Posts: Now Available in Google My Business Profiles

Google has been slowly expanding its offerings for small businesses, and one of our favorite new offerings for our clients here at 214 Interactive is the addition of Google Posts.

 

What are Google Posts?

Google Posts are short blurbs you can post – and change! – at any time via your Google My Business Profile. Think of it as another form of social media to get the word out on your brand. When your business shows up in the Google search results, they will see any current Google Posts showcased below the company contact information. It will look something like this:

google posts 214 interactive dallas texas.png

 

How Can I Use Google Posts for My Small Business?

Google Posts is yet another touchpoint that helps potential customers dig in deeper with your brand. Here are some of our favorite ways to use this social marketing tool:

Feature Specials and Promotions

Running a deal and want everyone to know? Your Google Post is a great place to tell people to “buy now” by clicking on your post.

Showcase Upcoming Events

Encourage potential customers to “register now” for any upcoming events: wine tastings, meet and greets, product showcases, lunch and learns, etc.

Highlight New Products

Google Posts are a great way to tell people about new products or services that they might be unaware of. Encourage them to “learn more” at the click of a button.

Capture New Leads

It’s easy to gather strong leads by asking a customer to “sign up now” for a newsletter or mailing list. You might even consider giving them a discount or special promotional pricing on their first order in exchange for their information.

Ready to Get Started?

Posting is simple. Simply login to your Google My Business Profile via your smartphone or computer and look for the link on the right hand side for “posts.” Fill in the pertinent info, and you’re ready to go! Google Posts will remain live for 7 days.

As always, 214 Interactive – a leading digital advertising agency in Dallas, Texas – is always here to answer any questions you have about Google Posts, Google My Business profiles, or anything related to search engine marketing in Dallas. Call us today to get started!

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3 Common SEO Mistakes – And How to Fix Them

SEO – or search engine optimization – is an ever-evolving science. What used to be as simple as adding as many keywords as possible to your website, is now a complex web of algorithms that determine whether or not your website will pop in the search results.

If you are new to SEO, then the whole process can be very confusing. 214 Interactive is here to help by sharing a few common SEO mistakes we see from new clients – and how we can fix them:

 

Mistake #1: Unreadable Web Content

We get it. You’re trying to squeeze as many keywords as possible into your website to make sure it shows up in the search results. The problem is – you’re probably just shooting yourself in the foot.

The Google algorithms are constantly changing, and they will actually penalize you if your website is written for keywords – and not for actual people doing the search.

Solution: Have someone experienced in search marketing write with topics in mind – not keywords. Those topics will naturally include hot button keywords for your business, and you’ll see your rankings improve.

 

Mistake #2: Inconsistent Business Listings

Google pays close attention to your business listings and whether or not your contact information is consistent across the board. If it’s not, then Google assumes your business is not well established and moves you down the rankings.

Solution: Analyze all of your digital platforms – website, social media, Google Business Listing, etc. – and make sure that all listings are identical.

 

Mistake #3: Expecting Instant Results

Fine-tuning your web presence doesn’t happen overnight. Sure, there are lots of changes you can make that will help present a consistent branding message. However, search engines use content to prioritize your site, and solid content can’t be created overnight. It takes time to build it organically.

Solution: Don’t be afraid to add some paid search advertising, along with Facebook ads and other online advertising to boost clickthroughs and site traffic.

If you’re worried that your business is doing SEO all wrong, call us at 214 Interactive today. As a leading digital ad agency in Dallas, Texas, our team specializes in SEO, search marketing, content creation, and so much more. 

common SEO mistakes 214 interactive dallas texas.jpg

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3 of the Best Uses for Facebook Lead Ads

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3 of the Best Uses for Facebook Lead Ads

All Facebook ads are created equal – right?!

 

Actually, Facebook offers different types of ads that can achieve different results.

One type of ad that we highly recommend to our clients at 214 Interactive is the Facebook lead ad. Facebook lead ads in Dallas are different than normal ads because they allow you to capture additional lead information about your prospective customers. The ads pop up as normal, and when the customer clicks, it asked for more information, based on your criteria. Here are 3 of the best uses for Facebook lead ads:

 

1.   Expand Your Customer Database

One of the best ways to use Facebook lead ads is to add new prospective customers to your database to receive newsletters and further communication from your company. It’s easy! Simply ask customers to “sign-up to learn more” or “subscribe now.” You’ll be impressed at how quickly your database grows.

 

2.   Run Insider Deals

Want to receive a special deal or promotion? Then submit your information here!

It’s one of the easiest ways to garner new contacts and stay in touch with future offers. In addition to asking people to submit their information in exchange for a deal, you can ask them questions about what products they are interested in, zip code, etc.

 

3.   Tailor Information to Specific Customers

Facebook lead ads give you a chance to learn more about the specific products and services a person might be interested in purchasing. Once you have that information, it is much easier to customize a marketing message specifically to them. You might also ask how often they’d like to hear from your business, and then send them insider information on the products they like.

These are just 3 of the many uses for Facebook lead ads. Give 214 Interactive in Dallas, Texas a call today to learn more about how we can tailor Facebook leads ads to grow your business. 

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