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search engine optimization dallas

David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

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David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

Search engine marketing feels like it’s constantly changing, and as a small business, it can seem futile to try reaching the coveted top search engine spots when many larger, more established companies rule the roost. 

At 214 Interactive – a Dallas digital ad agency focused on search engine marketing – we’re here to tell you that it can be done! Follow these 5 tips to move up in the rankings: 

 

1.    Keep Your Website Current

When is the last time you updated your website? How often do you load new content to the site? Google’s algorithms like to see sites that are providing quality content that is updated regularly. One easy way to do that is by providing 2-3 blogs per month on your site, focusing on topics relevant to your customers. 

2.    Drill Down to the Neighborhood

Google’s analytics are getting good, and you no longer have to keep your keywords broad to get your business noticed. Instead, use keywords and content that is hyper-focused on your neighborhood, something your larger competitors likely won’t be doing. 

3.    Establish a Secure Website

HTTPS encrypted websites are the new standard, and Google in particular is pushing for everyone to have this type of site integrity in order to protect the sites from hackers. If your site isn’t HTTPS, it’s time to call us so that we can make that happen and improve your search results in the process. 

4.    Mobile is Key

We don’t have to tell you how important search on mobile devices is, and it’s not going away any time soon. Google knows this and puts major emphasis on your mobile site when determining search rankings. Make sure yours is user-friendly, responsive, and fully optimized for mobile.

5.    Ask Customers to Post Reviews

Good or bad, research shows that reviews help build credibility, trustworthiness, and engagement – all things that Google highly values when it comes to search engine rankings. Encourage your customers to post reviews and be sure to respond to each and everyone one of those reviews. 

Need help tweaking your social media marketing strategy? Call us today at 214 Interactive and let’s get started boosting your search rankings. 

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Is your Home Services Business Google Guaranteed?

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Is your Home Services Business Google Guaranteed?

Are you a plumber, locksmith, HVAC company, electrician, or garage door company?

Then it’s time you get your business Google Guaranteed!

 

What is the Google Guarantee?

The Google Guarantee is one of the latest safeguards available from Google to ensure customers receive quality service each time they hire a contractor from a Google Ad. It not only helps potential customers, but it gives you a boost in search as each Google listing ad will show “Google Guaranteed” right there for all to see at the top of the page.

If a customer is not happy with the level of service and quality from a Google Guaranteed business, then Google will give them their money back, up to $2,000! The job must be booked through Google Home Services Listings, and Google will review the case and determine the best resolution. It’s a great way for customers to gain confidence in a business they have never tried before because they know their money is coming back if a job is not done right.

 

Are there Other Benefits for My Home Service Business?

The answer is yes! Signing up as a Google Guaranteed business gets more visibility, a Google badge of approval to display on listings, premium promotions tailored to you from Google, more lead generation, more reviews, etc. It’s a fast, easy way to grow your business and create better online ads.

 

How do I Sign Up?

Google pre-screens each applicant before they can become a Google Guaranteed partner. Simply visit the Google website and fill out the form here. Google will need your driver’s license, insurance information, etc. to get you verified. 

 

If you have questions about getting Google Guaranteed, or simply need help with online advertising in Dallas, Texas, search engine optimization, or content creation, give us a call at 214 Interactive today.

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