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search engine marketing

David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

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David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

Search engine marketing feels like it’s constantly changing, and as a small business, it can seem futile to try reaching the coveted top search engine spots when many larger, more established companies rule the roost. 

At 214 Interactive – a Dallas digital ad agency focused on search engine marketing – we’re here to tell you that it can be done! Follow these 5 tips to move up in the rankings: 

 

1.    Keep Your Website Current

When is the last time you updated your website? How often do you load new content to the site? Google’s algorithms like to see sites that are providing quality content that is updated regularly. One easy way to do that is by providing 2-3 blogs per month on your site, focusing on topics relevant to your customers. 

2.    Drill Down to the Neighborhood

Google’s analytics are getting good, and you no longer have to keep your keywords broad to get your business noticed. Instead, use keywords and content that is hyper-focused on your neighborhood, something your larger competitors likely won’t be doing. 

3.    Establish a Secure Website

HTTPS encrypted websites are the new standard, and Google in particular is pushing for everyone to have this type of site integrity in order to protect the sites from hackers. If your site isn’t HTTPS, it’s time to call us so that we can make that happen and improve your search results in the process. 

4.    Mobile is Key

We don’t have to tell you how important search on mobile devices is, and it’s not going away any time soon. Google knows this and puts major emphasis on your mobile site when determining search rankings. Make sure yours is user-friendly, responsive, and fully optimized for mobile.

5.    Ask Customers to Post Reviews

Good or bad, research shows that reviews help build credibility, trustworthiness, and engagement – all things that Google highly values when it comes to search engine rankings. Encourage your customers to post reviews and be sure to respond to each and everyone one of those reviews. 

Need help tweaking your social media marketing strategy? Call us today at 214 Interactive and let’s get started boosting your search rankings. 

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Always Respond to Positive Reviews – And Here’s Why:

In the past, we’ve made sure to encourage you to respond to negative reviews. It gives you a chance to make things right, demonstrate great customer service, and it’s a reflection of your brand. 

But what about postitive reviews? They are saying positive things…so should I respond?

The answer is a resounding yes!

At 214 Interactive, we specialize in online reputation management in Dallas, and here are a few reasons we always tell our clients to respond to positive reviews too:

1.   It’s Just Good Manners.

Mama taught you to say “thank you,” and that doesn’t just apply to compliments in person! If a customer gives you positive feedback, it’s just the right thing to do to respond and thank them for their response. 

2.   It Boosts Search Engine Rankings.

Did you know that by responding to reviews in the right way, you can positively affect your search rankings? We all know how huge SEO is and if such a simple thing as responding to a review can help, why wouldn’t you do it?

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3.   People are Watching.

Remember: anything posted on social media is fair game for all to read, so why not make a positive impression? In fact, research suggests that up to 93%of consumers read online reviews to determine their impression of a brand and whether or not they will do business with them in the future.

4.   It Generates Visibility.

Many times, responding on social media sites can boost visibility, particularly among friends of the customer who reviewed your brand. Showing a positive customer service experience and responding is a warm, welcoming way helps build trust of people who may be interested in your brand in the future.

 

If you want to learn more on how to respond to positive reviews and what to say to boost visibility and SEO, call 214 Interactive – the online reputation management experts in Dallas, Texas! We can’t wait to get started on building your brand. 

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

Most of our clients come to us with some knowledge of search engine marketing, realizing that if they want to bring in new leads, then they must be visible on search.

But what’s the best way to get noticed?

214 Interactive recommends a 2-prong approach - one that combines both paid search advertising and search engine optimization (SEO) – and here are 3 reasons why all smart businesses should be doing this:

1.   Boosts Credibility

If your business shows up in the paid advertisements at the top of the page and in the organic ones “below the fold” as we like to call it, then it lends itself to more credibility in the eyes of the consumer. Many consumers can spot the difference between paid and organic search results, immediately scrolling down to the organic results. And how do you boost organic results? By using SEO, of course. Being present in both places lets a consumer know your business is legitimate.

 

2.   Provides Keyword Insights

The key to good SEO is in the keywords themselves. But what keywords are going to drive new leads and boost your organic results? By using paid search, Google will actually provide you with a list of your highest converting keywords, which you can then use to write better content with your site! And yes, with better content on your site, the search rankings will move up.

 

3.   Increases Conversions

At the end of the day, using a 2-prong approach to search engine marketing not only increases the number of leads that come your way, but it increases conversion too. As any smart business knows, building a framework for increased leads with ultimately lead to more sales.

 

Ready to stop choosing a side and let a combined approach to search engine marketing in Dallas, Texas work to your advantage? Give us a call at 214 Interactive today to talk paid search advertising, SEO, and all things related to online advertising.  

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