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Is Your Website Actually Pushing People Away?

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Is Your Website Actually Pushing People Away?

No one thinks their website is “that bad.”

Sure, it’s a little outdated - maybe it has its flaws - but consumers can see past that right?

The sad truth is that they can’t. Just like with any branding effort, your website is a direct reflection of who your business is and what they stand for. If your site is outdated and difficult to navigate, you may be pushing people away before they ever get to know you and your products and services. Here are a few website pitfalls we’ve seen here at 214 Interactive that it’s important to watch out for:

Website is Too Difficult to Navigate

A user-friendly website should have clear navigation in places that consumers expect it to be. The links should be clear and obvious. Contact information should be readily available. If your website is too difficult to navigate to find information, then expect consumers to go running elsewhere. 

Error Pages

Make sure all links work properly and forms flow smoothly. Error messages make people uneasy about your reliability and trustworthiness as a company, not to mention, it’s incredibly frustrating.

Slow Loading Speeds

Research shows that if a website takes longer than 2 seconds to load, many consumers will bail. Have your website speed tested regularly to avoid any loss of interest due to slow loading speeds.

Lack of Call-to-Action

Tell people what you want them to do. Click here to learn more! Sign up for a brochure! Speak to a representative now! These are all clear calls to action. If you are simply relaying facts about your company, but not asking people to engage, then you may be missing the mark. 

Fluffy Copywriting

To that end, consumers want you to get to the point. They want easily digestible nuggets of information, without scaling paragraphs of copy. Keep your copy brief, informational, and to-the-point. 

Need help with Dallas web design? Call us today at 214 Interactive!

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