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paid search advertising

3 Reasons Why Smart Businesses Combine Paid Search & SEO

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

Most of our clients come to us with some knowledge of search engine marketing, realizing that if they want to bring in new leads, then they must be visible on search.

But what’s the best way to get noticed?

214 Interactive recommends a 2-prong approach - one that combines both paid search advertising and search engine optimization (SEO) – and here are 3 reasons why all smart businesses should be doing this:

1.   Boosts Credibility

If your business shows up in the paid advertisements at the top of the page and in the organic ones “below the fold” as we like to call it, then it lends itself to more credibility in the eyes of the consumer. Many consumers can spot the difference between paid and organic search results, immediately scrolling down to the organic results. And how do you boost organic results? By using SEO, of course. Being present in both places lets a consumer know your business is legitimate.

 

2.   Provides Keyword Insights

The key to good SEO is in the keywords themselves. But what keywords are going to drive new leads and boost your organic results? By using paid search, Google will actually provide you with a list of your highest converting keywords, which you can then use to write better content with your site! And yes, with better content on your site, the search rankings will move up.

 

3.   Increases Conversions

At the end of the day, using a 2-prong approach to search engine marketing not only increases the number of leads that come your way, but it increases conversion too. As any smart business knows, building a framework for increased leads with ultimately lead to more sales.

 

Ready to stop choosing a side and let a combined approach to search engine marketing in Dallas, Texas work to your advantage? Give us a call at 214 Interactive today to talk paid search advertising, SEO, and all things related to online advertising.  

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3 Common SEO Mistakes – And How to Fix Them

SEO – or search engine optimization – is an ever-evolving science. What used to be as simple as adding as many keywords as possible to your website, is now a complex web of algorithms that determine whether or not your website will pop in the search results.

If you are new to SEO, then the whole process can be very confusing. 214 Interactive is here to help by sharing a few common SEO mistakes we see from new clients – and how we can fix them:

 

Mistake #1: Unreadable Web Content

We get it. You’re trying to squeeze as many keywords as possible into your website to make sure it shows up in the search results. The problem is – you’re probably just shooting yourself in the foot.

The Google algorithms are constantly changing, and they will actually penalize you if your website is written for keywords – and not for actual people doing the search.

Solution: Have someone experienced in search marketing write with topics in mind – not keywords. Those topics will naturally include hot button keywords for your business, and you’ll see your rankings improve.

 

Mistake #2: Inconsistent Business Listings

Google pays close attention to your business listings and whether or not your contact information is consistent across the board. If it’s not, then Google assumes your business is not well established and moves you down the rankings.

Solution: Analyze all of your digital platforms – website, social media, Google Business Listing, etc. – and make sure that all listings are identical.

 

Mistake #3: Expecting Instant Results

Fine-tuning your web presence doesn’t happen overnight. Sure, there are lots of changes you can make that will help present a consistent branding message. However, search engines use content to prioritize your site, and solid content can’t be created overnight. It takes time to build it organically.

Solution: Don’t be afraid to add some paid search advertising, along with Facebook ads and other online advertising to boost clickthroughs and site traffic.

If you’re worried that your business is doing SEO all wrong, call us at 214 Interactive today. As a leading digital ad agency in Dallas, Texas, our team specializes in SEO, search marketing, content creation, and so much more. 

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Bring in More Business this Holiday Season with Facebook Ads – and Here’s How

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Bring in More Business this Holiday Season with Facebook Ads – and Here’s How

While there are lots of different ways to reach potential customers this holiday season, Facebook advertising in Dallas is one that should definitely be a part of your digital media mix.

If you are considering purchasing some Facebook ads for your small business (and you should!), here are a few tips on how to maximize your return on investment:

 

Zero in on Your Target Audience

One thing we love about Facebook ads is the ability to truly customize the target audience. Facebook allows the ability to hone in on potential customers based on where they live, age, gender, interests, demographic information, and more. At 214 Interactive, we recommend zeroing in on one or two factors that would create the broadest reach among potential customers, as it keeps costs down and increases visibility.

 

Create a Call to Action

What do you want your customers to do when they see the ad? Should they visit your site to buy now because you are running an amazing deal? Or do they need to click to learn more about your new products? Or maybe sign-up for more information? Determine what message you want to communicate during your holiday Facebook ads, and then use that message consistently across all advertising so that it’s clear what the customer should do when they see the ad.

 

Experiment with Photos and Video

The great thing about Facebook ads is almost instantaneous data on what is working and what is not. Run ads with different photos and videos, and then see what is working – and what is not. You may choose to eliminate the ads that are underperforming, and boost the buy for those that are effective.

 

Pair with Paid Search Advertising

214 Interactive specializes in search engine optimization, and we’ve seen Facebook ads thrive when paired with paid search advertising. Not only does it supplement the Facebook ad campaign, but it generally increases clickthrough rates and conversion rates.

 

Ready to purchase some Facebook ads today? Call 214 Interactive – a top digital advertising agency in Dallas, Texas – today and let us guide you through the process! We’ll do all the heavy lifting, so all you have to do is sit back and watch the results happen. 

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