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online reputation management dallas

Want Better Online Reviews? Follow These 5 Steps.

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Want Better Online Reviews? Follow These 5 Steps.

 It’s no question that customers rely heavily on online reviews before they ever spend money on a product or service. Which means, your business needs positive reviews - and lots of them!

214 Interactive – a top digital advertising agency in Dallas, Texas – specializes in online reputation management. Follow these 5 steps to obtaining more positive reviews, and boosting your online presence and sales while you’re at it:

1.  Ask for Online Reviews after Each Transaction

It doesn’t hurt to ask! Make this simple by requesting they visit a link included on their receipt (incentives for doing so are great here) or send them an email after an online purchase. Worried you might not like what you hear? Studies show upwards of 85% of reviews are positive, with most people posting with good intentions.

2.  Don’t Make a Complicated Survey

Most customers will only dedicate a couple minutes to an online survey or review, so guide the process and make it easy for them! When asking for reviews, post a survey with 2 or 3 questions, or allow them to select a “happy” or “sad” face. These simple online review methods can translate to big money for you in the long run!

3.  Make Social Networks an Easy Place for Online Reviews

Most social media sites – such as Facebook – make it easy to review a business right there on the page. Optimizing your social media presence for the review process will lead to more visibility through shares and views from friends and followers.

4.  Respond to Negative Reviews Quickly

Occasionally you might see a negative review posted. Don’t worry! Responding quickly to the online review can mitigate damage and prevent the person from harboring bad feelings – or posting more negative reviews on other sites.

5.  Harness Positive Reviews

Feel free to share positive reviews via your social media outlets, website, or emails. Customers are very trusting of user-generated content and those positive reviews can go a long way to building your brand and garnering better online reviews moving forward.

Ready to have someone tackle your online review process? Give us a call at 214 Interactive! We specialize in Dallas online reputation management and would love to visit with you about brand building techniques that are right for your business.

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

Here’s the cold, hard truth: your company’s online reputation matters when it comes to success.

What if we told you there was a way to improve your online reputation - simply by offering free Wi-Fi at your location of business? 

Read on to learn more about Social Powered Wi-Fi: the latest tool in the online reputation management toolbox at 214 Interactive in Dallas, Texas!

 

What is Social Powered Wi-Fi?

Why offer free Wi-Fi when you can offer free Wi-Fi with PERKS for your business?! Social Powered Wi-Fi is a way of connecting with your customers, simply by providing a free Wi-Fi hot spot at your place of business. Customers are prompted to login to the Wi-Fi using a social media account or email, providing an instant connection with your business. They may then be prompted to “like” your page, leave feedback, download a digital coupon, etc. Endless opportunities for engagement, leads, and reviews are right there with little effort on your part!

 

How Can Social Powered Wi-Fi Boost Online Reputation?

1.  Encourage Positive Feedback: Since many rely on online reviews to make purchase decisions, Social Powered Wi-Fi can be used to redirect users to a page to offer instant, positive feedback for your business. And that feedback can instantly be pushed along to review sites, such as Yelp or Facebook. Online reputation management in Dallas has never been easier.

 

2.  Collect New Leads: There’s no easier way to collect email addresses than to do it through Social Powered Wi-Fi. Incentivize users with meaningful content via email or a coupon instantaneously emailed to their account.

 

3.  Build Your Tribe: Looking for more followers on Twitter, Facebook, or Instagram? Encourage users to “like” or "follow" your page after login. And bonus: you can then use analytics tools – like Facebook Insights – to then analyze your followers, better understanding what your customers are all about.

 

4.  Free Advertising: People wear check-ins like a badge of honor. Want some free advertising? Encourage your Social Powered Wi-Fi users to “check-in” at your business. Instantly, all of that person’s followers and friends will be exposed to your business. It’s like a 3rd party endorsement – without saying a word.

Want to learn more? Watch this video from 214 Interactive below!

Ready to get started?

Call 214 Interactive – experts in online reputation management in Dallas, Texas – to get started with Social Powered WiFi today!

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The Power of Online Reviews: 5 Facts You Can’t Ignore

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The Power of Online Reviews: 5 Facts You Can’t Ignore

Websitebuilder.org recently released some stats on online reviews and online reputation management, and the results were staggering.

 

Online reviews play a pivotal role in whether or not a potential customer will buy goods or services from a particular business. Service companies – such as restaurants, hotels, salons, etc. – are particularly susceptible to the impact of online reviews. Take a look at these 5 facts that might change the way you view online reviews:

 

1.  Positive reviews can create an 18% average increase in sales.

Why? Because customers trust businesses with 5 and 4 star ratings more than those with negative feedback or no feedback at all. Seeing that others have tried your products and services and were pleased is huge in creating new sales – particularly if you are in the restaurant, hotel, or other service field.

 

2.  Customers trust online reviews nearly 12 times more than other advertising messages.

It’s important to have strong branding messages, but remember the value of online reviews! Consumers trust other consumers to be truthful far more than corporate advertising. If your business focuses on millennials, then this stat is even more critical because merely 34% of millennials said they trust television advertising, as opposed to 68% who trust online reviews.

 

3. With every added “star” your business has by it’s name, sales are proven to increase by 5-9%.

Incentivize customers to review your business, particularly if they had a positive experience. Again, the more reviews you have, the more likely people are to trust your company, and positive reviews are priceless in terms of conversion. And bonus: content can get picked up by search engines and lead to richer SEO.

 

4.  Customers will spend 31% more with companies that have excellent reviews.

Not only will positive online reviews bring in more customers, but they can also increase the ticket size. Again, customers trust online reviews enough to put their money behind businesses other people like.

 

 

5. Negative reviews aren't all bad.

While negative reviews do impact your business, there is a silver lining. For one, negative reviews generate buzz, which in turn, generates awareness around your products and services. This had been shown to actually increase sales – as opposed to decrease them. Also – if your company responds to a negative review in a professional, helpful, and courteous manner, consumers generally negate that negative review from their decision making process.

 

Bottom Line: Closely monitoring your online reviews is critical to the success of your business. Luckily for you, 214 Interactive is an expert in online reputation management in Dallas, Texas, and we can do all the heavy lifting for you! Call us today for a consultation!

 

Want to read more? View full infographic from WebsiteBuilder.org below:

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4 Trends in Online Reputation Management You Need to Know About

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4 Trends in Online Reputation Management You Need to Know About

Controlling your business’s online reputation can be hard.

 

And if there’s anything we’ve learned, the Internet, social media, and everything in it is constantly changing. Just when you’ve figured out how to appropriately handle online reviews and customer interactions, the landscape changes.

 

So what can we expect in 2017? 214 Interactive brings you 4 online reputation management trends you need to know about:

 

1.  Consumers are Wary of False Reviews

A recent study by Reputation.com shows that a whopping 90% of Americans are wary of online reviews, believing many are fake or misleading reviews. And unfortunately, there is reason for concern. Recent data has shown that as many as 33% of online product reviews and 16% of restaurant reviews are actually fake reviews. This is important for small businesses and restaurants to be mindful of in building credibility and offsetting the negative impact.

 

2.  Make Way for the Chief Experience Officer

In order to optimize customer interactions in 2017, businesses of all sizes must find a person to handle marketing strategies with a holistic approach. Today’s CMOs must be Chief Experience Officer, making the experiences of customers on social media, review sites, etc. a pivotal touchpoint for branding and customer service.

 

3.  More Time is Being Spent Researching Than Ever Before

A recent survey by WebPunch showed that 30% of people will spend more than an hour researching a product or service before purchasing – whether it was a cheap purchase (under $200) or expensive (over $500). This tells us that online reviews continue to hold value and there are business growth opportunities in combining online reputation management in Dallas with SEO.

 

4.  Online Reviews are Growing

The influential power of online reviews isn’t going anywhere anytime soon, as the number of online review sites continues to increase. Google and Yelp continue to lead the pack, but social media reviews are increasing daily. Users want their opinions heard, and in turn, they want to share product experiences, customer service interactions, etc. It’s a trend that will continue to increase in 2017 and beyond.

Ready to get a handle on your business’s online reputation? 214 Interactive – a full service digital advertising agency in Dallas – specializes in online reputation management and would love to discuss opportunities for your business. Give us a call today!

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