Viewing entries tagged
online content creation


Want to Look Like an Industry Expert? Start Blogging.

Today’s savvy consumers want to find credibility and depth behind a brand. They aren’t just going to view your Facebook ad and immediately trust you with their money; they want to get to know you first. 

One such way to build credibility and let potential customers learn what you’re all about: small business blogging

If this tool isn’t currently in your marketing arsenal, here are a few reasons 214 Interactive – a top Dallas digital advertising agency – believes it should be:

1.    Industry Credibility

By blogging, you can talk about things relevant to your industry, and by doing so, you build credibility and trust with your customers. You aren’t just selling a product, you are proving you understand the ins and out of the industry and aren’t just another fair-weather brand. 

2.    Better Search Engine Rankings

Everyone wants to move up the totem pole of Google rankings, right? 214 Interactive has helped many clients do just that through small business blogging. Each blog contains keywords that help create depth within your website. The more that is written, equals more keywords and content, which equals higher rankings for your business.  

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3.     Added Value

We all love free stuff, right? By sharing stories, recipes, insider tips, and more, you are adding value to your customers in the way of “free” information. And the more free information they take in from your company, the more likely they are to trust you with their money. 

4.    Capture Leads

Blogs that provide relevant, valuable information can also be used to hook consumers into subscribing to weekly newsletters or providing their email address in order to get more content delivered on a regular basis. These captured leads can generate more revenue, growing your business in the process.

Not sure how to get started with small business blogging? 214 Interactive in Plano, Texas specializes in online content creation and small business blogging in Dallas. We’d love to visit with you about how we can work together to make blogging work for you.  


Do You Have a Social Media Editorial Calendar?


Do You Have a Social Media Editorial Calendar?

Like any small business owner, you’re doing what you can do leverage social media to your benefit, but have you gone as far as to create a social media editorial calendar?

What is a Social Media Editorial Calendar?

It’s exactly what it sounds like. It’s a calendar that maps out each social media touchpoint – Facebook, Instagram, Pinterest, Google+, Twitter, LinkedIn, etc. – and it shows what content will post to which site, on which day. It’s simply a strategic way to get on top of your messaging and make it work for you. 

The Value of a Social Media Editorial Calendar 

While it may seem tedious, an editorial calendar gives you a great “at a glance” picture of what messages are being communicated and where. By seeing them all in one place, you can see if you want to move messaging around, evaluate whether the various messages work together, see if there are gaps in messaging, etc. Plus – by doing the strategic legwork up front, it frees you up to execute more efficiently as the month goes on.

How to Create a Social Media Editorial Calendar

You may be thinking, “that’s great, but I’m not sure where to start.” Here are a few simple steps from 214 Interactive – a digital agency that specializes in online content creation – on how to create your editorial calendar:

·     Find Out What Your Audience Likes: Each business is different and each audience has different ways they like to be communicated too. Look back at your past social media posts. Which ones received the most likes? Were any of them shared a ton? Figure out what messages resonate with your audience and build the calendar around those themes.

·     Determine a Schedule for Each Site: Decide how often you’d like to post on each social media site, and then decide what content should fill those slots. A good rule of thumb is 3-10 posts on Facebook a week; other sites vary depending on your goals.

·     Begin Creating Content: Determine if you will be creating the content yourself or will you use an agency to help with this? Will your content be articles or blogs, simple memes or images, or a combination? If you’re unsure, then it’s a good idea to touch base with a digital advertising agency that specializes in online content creation to determine which approach is best for you.

214 Interactive in Dallas, Texas has helped many of our clients get ahead through social media editorial calendars, and we’d love to help you too! Give us a call today to set up a consultation.