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marketing with houzz

5 Reasons to Jump on the Houzz Bandwagon Today


5 Reasons to Jump on the Houzz Bandwagon Today

As we covered in our last blog, Houzz is an incredible resource for companies that have any tie to home services. Architects, remodelers, plumbers, designers, painters, and more can all reap the rewards of Houzz marketing.


But what exactly can marketing with Houzz do for your small business? What makes it so special? 214 Interactive has pinpointed 5 key reasons your business needs to jump on the Houzz bandwagon today:


#1: Free, Qualified Leads

How often are you able to capture leads from people in the buying process with the money to move forward with the purchase? It can be difficult to find avenues to advertise where this is the case, and Houzz is the perfect candidate. According to Houzz research, 89% of their 6 million users own their own homes, make over $100k a year, and are planning to complete home projects within the next 2 years. We’d say that’s pretty qualified. 


#2: Boost in Website Traffic

The more photos, keywords, and community interactions your business has on Houzz, the more opportunities you have to drive website traffic to YOUR website. And with 28 million site visits per month, Houzz has plenty of traffic to send your way.


#3: Free Editorial Features

The Houzz editorial team puts out 10 articles a day on home design, home improvements, etc. and each one is chock full of content that is pulled from Houzz business sites. It costs the businesses nothing to be featured and could mean major returns and increased business exposure to the millions viewing the site. Businesses can even recommend projects or photos to be featured by submitting to the editorial team for review.


#4: Free Marketing Research

Houzz is pretty savvy and has tons of in-house tools to monitor who is using the site and what is being viewed. This information is passed along to the individual companies completely for free. Find out which photos resonate with consumers, what ideabooks they like, and what keywords they are searching for – then harness that opportunity to engage via other mediums.


#5: Search Engine Boost

Houzz has such high search engine rankings that companies can benefit from barnacle SEO, meaning they will by default get a boost in search results just by having a profile on the Houzz website. Maximizing keywords and descriptors within your profile online increases your SEO advantage.


Looking for ways to maximize your presence on Houzz? Call 214 Interactive in Dallas, Texas today! Let us put our digital advertising expertise to work for you. 


The 411 on Houzz Marketing - 214 Interactive


The 411 on Houzz Marketing - 214 Interactive

Raise your hand if you’ve ever heard of a little website called Houzz?


Chances are you were searching for home design ideas and stumbled across this resource chock full of drool-worthy photos.


What you might not have realized, is that Houzz can do a whole lot more for growing your business than just showcase pretty pictures. Interested in capturing new leads and generating web traffic? Then a presence on Houzz may be right for you. Read on –


The Value of Marketing with Houzz

Houzz is an online directory, social media site, online community, and search engine all rolled into one. Unlike traditional directories, Houzz lets the photography do the heavy lifting, providing eye candy that converts to new clients. Homeowners can save favorite photos, create ideabooks, and review past projects from a potential company before ever letting them into their home.

Think Houzz is just another home design website? Think again. The numbers for Houzz are astounding:  28.7 millions visits per month (73% of those from the US), 6 million users, 2 million app downloads, over 500,000 uploaded photos, and 3 million saved idea books. Houzz is crawling with web traffic. And according to Houzz’s extensive research on its users, that web traffic is qualified, high quality leads, interested in purchasing services within the next 2 years.


Who Should Use Houzz for Marketing Purposes?

If your company falls into any of the following categories, then a presence on Houzz is a must:

·      Home Design/Remodeling (architects, interior designers, contractors, etc.)

·      Home Improvement (think all aspects of the interior of the home – appliances, cabinet manufacturers, hot tub retailers, staircase renovators, flooring companies, etc.)

·      Home Services (cleaning services, painters, landscape companies, movers, real estate agents, etc.)

Basically, if your small business does anything related to the home, consider Houzz a valuable marketing tool.


How Do I Get Started with Houzz?

Houzz uses a customized algorithm – similar to Google – to pull up search results for its users. This means it’s critically important that your photos, photo descriptions, etc. are full of keywords that will increase relevancy in the search results.

If the thought of creating and optimizing a Houzz account makes your head spin, we’re here to help! 214 Interactive is a SEO (Search Engine Optimization) guru and would love to help you navigate Houzz marketing with ease.  Give us a call today to set up a consultation!