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local seo

We are 1!

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We are 1!

The older you get, the quicker birthdays seem to sneak up on you.  214 Interactive turned 1 last week and we utterly missed it.   The fact that one of our mothers had to remind us of it doesn't mean we are old.  It means we are too preoccupied building a company to order balloons and cookies.  Turns out starting a new company can be time-consuming and distracting.   

They say the first year in business is the hardest.  Or...maybe that's marriage.  Either way, when you make a life-altering, "am-I-really-doing-this" decision to make such a major move; excitement can cloud your assessment of risk.  Your mind is on your dreams, the details, and the delivery (still using both analogies).  You've heard horror stories from people around you who have tried and failed. Terms such as "downsizing", "counseling", "divorce", "bankruptcy" are tossed aside in your mind. Those people aren't as smart as you.  Your idea is different.  Your partner is trustworthy.  You're going to do everything in your power to make it work.  Failure is not an option!!!  

Happy 1st Birthday, 214i!

Happy 1st Birthday, 214i!

The divorce rate in America is 57%, and the failure of businesses in the services industry is 55%. 

We at 214 Interactive are thankful.  We have clients that trust us, friends who support us, family who loves us, a nifty office space, and a BETA of a new product which is proving to be a game-changer.  A legitimate...game..changer.

We have expanded our service offerings to include custom web design, behavioral marketing, retargeting, mobile websites, and more which we package neatly with our Reputation Management & Social Marketing programs.   

In marriage they say after 7 years, you know you've made it.  We are 1.  And we are proud to say we've made it.  

Oh, send us cookies.

 

 

 

   

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How to Optimize for Apple Maps

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How to Optimize for Apple Maps

As an iPhone user, you trust Apple with the native apps it has designated for you, right?  Excluding…well…maybe Maps and that super annoying Game Center app (what is that anyways). 

Apple maps has had its share of bad press and mistrust.  Mostly because…well…it historically hasn't been accurate.  So much so that in 2012, Tim Cook apologized publicly, suggested iPhone users use a 3rd party mapping system such as Google, and then fired the VP at Apple responsible for Maps.  

But Apple has come a very long way.  After the iOS 7 release, Google Maps usage on the iPhone dropped from 81mm users to 59 (27%).  And if you haven't used the 3D imaging…it's freaking awesome. 

So as a Business Owner, you need to ensure your Apple Maps listing is optimized.  Here's how & why:

  • INITIATE LOCAL SEO - Local businesses must ensure business listings are normalized within directories across the web.  

WHY?  Because Apple maps takes data from 3rd party directories such as Localeze and Acxiom, and every location-based App on the iPhone defaults to Apple Maps.  So if these directories don't have your information correctly, then 35 million iPhone users won't be able to find you. 

  • MANAGE REVIEWS! - Users are reading reviews directly inside the Apple Map default view.  Businesses must be aware of both positive and negative reviews and actively responding to them.  

WHY?  Because Apple pulls reviews into Maps directly from YELP, and allows users to check-in and leave reviews through Maps to Yelp.  

  • UPDATE PHOTOS  - Ensure Yelp has photos of your business that you want people to see.    

WHY?   Maps has a nifty new slideshow and a tab for photos of your establishment.  PIctures speak louder than words, and having no pictures will pull in an arial view of your roof…which nobody wants to eat on. 

Maps does give you tabs to fix broken or incorrect listings directly on your device.  We have heard it simply doesn't work. 

Oh BTW, we do offer Local SEO and Reputation Management.  Just saying….

 

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