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The 411 on Houzz Marketing - 214 Interactive


The 411 on Houzz Marketing - 214 Interactive

Raise your hand if you’ve ever heard of a little website called Houzz?


Chances are you were searching for home design ideas and stumbled across this resource chock full of drool-worthy photos.


What you might not have realized, is that Houzz can do a whole lot more for growing your business than just showcase pretty pictures. Interested in capturing new leads and generating web traffic? Then a presence on Houzz may be right for you. Read on –


The Value of Marketing with Houzz

Houzz is an online directory, social media site, online community, and search engine all rolled into one. Unlike traditional directories, Houzz lets the photography do the heavy lifting, providing eye candy that converts to new clients. Homeowners can save favorite photos, create ideabooks, and review past projects from a potential company before ever letting them into their home.

Think Houzz is just another home design website? Think again. The numbers for Houzz are astounding:  28.7 millions visits per month (73% of those from the US), 6 million users, 2 million app downloads, over 500,000 uploaded photos, and 3 million saved idea books. Houzz is crawling with web traffic. And according to Houzz’s extensive research on its users, that web traffic is qualified, high quality leads, interested in purchasing services within the next 2 years.


Who Should Use Houzz for Marketing Purposes?

If your company falls into any of the following categories, then a presence on Houzz is a must:

·      Home Design/Remodeling (architects, interior designers, contractors, etc.)

·      Home Improvement (think all aspects of the interior of the home – appliances, cabinet manufacturers, hot tub retailers, staircase renovators, flooring companies, etc.)

·      Home Services (cleaning services, painters, landscape companies, movers, real estate agents, etc.)

Basically, if your small business does anything related to the home, consider Houzz a valuable marketing tool.


How Do I Get Started with Houzz?

Houzz uses a customized algorithm – similar to Google – to pull up search results for its users. This means it’s critically important that your photos, photo descriptions, etc. are full of keywords that will increase relevancy in the search results.

If the thought of creating and optimizing a Houzz account makes your head spin, we’re here to help! 214 Interactive is a SEO (Search Engine Optimization) guru and would love to help you navigate Houzz marketing with ease.  Give us a call today to set up a consultation!