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instagram stories for business

Beyond Facebook: Why Instagram Advertising is a Must


Beyond Facebook: Why Instagram Advertising is a Must

In today’s fast paced, digital society, social media advertising is a necessity. And while most small businesses do a great job of getting in the game and advertising with Google and Facebook, can we fill you in on a potential blind spot?


Instagram – now owned by Facebook – is a great platform for social media advertising, and one that is frequently overlooked. Here are 3 reasons the folks here at 214 Interactive in Dallas, Texas believe Instagram advertising is a must:


1.   Instagram is one of the Fastest Growing Social Media Outlets

Want to extend your reach and bring in new customers? Instagram is a great place to start, as it has doubled in size over the last two years. There are now 800 million active users on the site and 17% of those users get on the website at least twice a day! Instagram opens the doors of your business to a whole new group of people to engage with your brand.


2.   Great Opportunity to Attract New Millennial Buyers

Much has been written about the buying power of the next generation. They are expected to spend over $200 billion this year alone, and those numbers will only grow in the years to come. This is good news if you are on Instagram, since Instagram is a hot bed for millennials, with over 50% of the users being under the age of 30! If you are looking to expand your audience and generate new leads, millennials are a great place to look.


3.   Feature Your Products and Services in a New Light

Instagram is very visually driven, focusing on beautiful photos, imagery, and short videos to get the message across. Instagram is your opportunity to rethink brand communications and show a more artistic side. Even if you feel like your business is boring and run-of-the-mill, Instagram gives you a platform to communicate in a whole new way. Use striking imagery to call potential customers to action and educate them on what your brand is all about.

Ready to get started with Instagram advertising but not sure where to start? 214 Interactive in Dallas, Texas specializes in online content creation and we can help you get started. Give us a call today for all of your Dallas social media advertising needs. 

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Instagram Stories: The Latest and Greatest Marketing Tool


Instagram Stories: The Latest and Greatest Marketing Tool

If you are an avid Instagram user (and have updated your Instagram app recently), then you’ve noticed something new to the platform: Instagram Stories.


What is Instagram Stories?

Instagram Stories takes one of the best features of Snapchat (imitation is the sincerest form of flattery) and turns it into a valuable brand building tool, backed by the well-known – and well-loved - Instagram platform. The feature gives you the opportunity to create a story – using videos, photos, and fun icons – that shows up separately from your normal Instagram feed. Simply point, shoot, and upload. Weave together a story throughout your day. The content will remain active on your Instagram Stories feed for 24 hours before it vanishes.


Is Instagram Stories Right for My Business?

Absolutely yes. No matter the industry, Instagram Stories gives you and your business a way to connect with your audience in new, fun, and meaningful ways. Here’s why we love it:

1.     User Friendly: While the Snapchat app may not be known for its user friendly interface, Instagram is so easy your 14 year-old niece doesn’t need to give you pointers.

2.     Broad Audience: Unless your business is built on millenials (Snapchat’s core demographic), then Instagram is where you want to be. With over 500 million users, Instagram appeals to a broad range of demographics.

3.     Searchability: Instagram’s built in search tools make searching for users to follow a breeze, providing greater reach to your core audience.

4.     Know Who Viewed Your Content: Post a story, and then easily track how many views your Instagram Story got – and who watched it. This real-time data allows you to adjust content moving forward – and even share content on other platforms that is performing well. 

5.     Perfect for Exclusive Content: Build buzz around a current promotion. Remind your followers about upcoming events. Go behind the scenes with exclusive content. Tease an upcoming product launch. The possibilities are endless!


Want to learn more about Instagram Stories for businesses? Not sure where to start?

At 214 Interactive, a full service digital adverting agency in Dallas, Texas, we are excited about this new advertising platform and would love to show you how it can help your business grow. Give us a call today to set up a consultation to talk Instagram, Snapchat, LinkedIn, and all things "social media."