When you perform a search for a business – say “car dealership in Dallas, Texas,” you’ll naturally get a few search results, accompanied by a map with Google’s top 3 results for you. Those map coordinates are known as Google’s Map Pack, and as a small business, you want to show up there.
Here are a few simple steps from 214 Interactive – a digital advertising agency in Dallas, Texas – on how to rank #1:
Step 1: Make Sure Your Profile is 100% Complete
Google will not rank you well in anything if your profile is not 100% complete, so make sure every step is done, including:
· Phone number - it must match the one on your website
· Service categories - add as many as apply and make sure you’ve provided details about these services. Google recommends 150-200 words.
· Service cities - add as many as apply
· Hours of operation
Step 2: Add Daily Posts to your Google My Business Account
Google My Business posts are simply another way to share what’s going on with your business! Share about daily specials, new incentives, product information, and more! Daily posts dramatically improve your Google Map Pack rankings. Just log into your Google My Business account and create a post! Keep in mind that adding photos, keywords, and a link to your website will also help your post rank more highly.
Step 3: Add Photos to All Sections of Your Google My Business Profile
Daily posts are the single most important way to improve in the rankings; adding photos is second! It’s super simple! Go into your account and make sure you’ve added:
· 3 exterior shots
· 3 interior shots
· 1 interior 360 degree photo
· 3 branding photos – this could be logo, banner, business card, etc.
· 3 team member photos
· 3 “service” photos
· 1 interior video
Step 4: Respond to All Reviews
Google cares very much about reviews and your interaction and response to them. Good and bad, responding to reviews boosts consumer confidence – and Google’s confidence too! Whether the reviews are new or old, make sure you’ve provided a response to each and every one on your profile. If you need help devising an online reputation management strategy, 214 Interactive is here to help.