In today’s fast paced, digital society, social media advertising is a necessity. And while most small businesses do a great job of getting in the game and advertising with Google and Facebook, can we fill you in on a potential blind spot?
Instagram – now owned by Facebook – is a great platform for social media advertising, and one that is frequently overlooked. Here are 3 reasons the folks here at 214 Interactive in Dallas, Texas believe Instagram advertising is a must:
1. Instagram is one of the Fastest Growing Social Media Outlets
Want to extend your reach and bring in new customers? Instagram is a great place to start, as it has doubled in size over the last two years. There are now 800 million active users on the site and 17% of those users get on the website at least twice a day! Instagram opens the doors of your business to a whole new group of people to engage with your brand.
2. Great Opportunity to Attract New Millennial Buyers
Much has been written about the buying power of the next generation. They are expected to spend over $200 billion this year alone, and those numbers will only grow in the years to come. This is good news if you are on Instagram, since Instagram is a hot bed for millennials, with over 50% of the users being under the age of 30! If you are looking to expand your audience and generate new leads, millennials are a great place to look.
3. Feature Your Products and Services in a New Light
Instagram is very visually driven, focusing on beautiful photos, imagery, and short videos to get the message across. Instagram is your opportunity to rethink brand communications and show a more artistic side. Even if you feel like your business is boring and run-of-the-mill, Instagram gives you a platform to communicate in a whole new way. Use striking imagery to call potential customers to action and educate them on what your brand is all about.
Ready to get started with Instagram advertising but not sure where to start? 214 Interactive in Dallas, Texas specializes in online content creation and we can help you get started. Give us a call today for all of your Dallas social media advertising needs.