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3 of the Best Uses for Facebook Lead Ads


3 of the Best Uses for Facebook Lead Ads

All Facebook ads are created equal – right?!


Actually, Facebook offers different types of ads that can achieve different results.

One type of ad that we highly recommend to our clients at 214 Interactive is the Facebook lead ad. Facebook lead ads in Dallas are different than normal ads because they allow you to capture additional lead information about your prospective customers. The ads pop up as normal, and when the customer clicks, it asked for more information, based on your criteria. Here are 3 of the best uses for Facebook lead ads:


1.   Expand Your Customer Database

One of the best ways to use Facebook lead ads is to add new prospective customers to your database to receive newsletters and further communication from your company. It’s easy! Simply ask customers to “sign-up to learn more” or “subscribe now.” You’ll be impressed at how quickly your database grows.


2.   Run Insider Deals

Want to receive a special deal or promotion? Then submit your information here!

It’s one of the easiest ways to garner new contacts and stay in touch with future offers. In addition to asking people to submit their information in exchange for a deal, you can ask them questions about what products they are interested in, zip code, etc.


3.   Tailor Information to Specific Customers

Facebook lead ads give you a chance to learn more about the specific products and services a person might be interested in purchasing. Once you have that information, it is much easier to customize a marketing message specifically to them. You might also ask how often they’d like to hear from your business, and then send them insider information on the products they like.

These are just 3 of the many uses for Facebook lead ads. Give 214 Interactive in Dallas, Texas a call today to learn more about how we can tailor Facebook leads ads to grow your business. 


Bring in More Business this Holiday Season with Facebook Ads – and Here’s How


Bring in More Business this Holiday Season with Facebook Ads – and Here’s How

While there are lots of different ways to reach potential customers this holiday season, Facebook advertising in Dallas is one that should definitely be a part of your digital media mix.

If you are considering purchasing some Facebook ads for your small business (and you should!), here are a few tips on how to maximize your return on investment:


Zero in on Your Target Audience

One thing we love about Facebook ads is the ability to truly customize the target audience. Facebook allows the ability to hone in on potential customers based on where they live, age, gender, interests, demographic information, and more. At 214 Interactive, we recommend zeroing in on one or two factors that would create the broadest reach among potential customers, as it keeps costs down and increases visibility.


Create a Call to Action

What do you want your customers to do when they see the ad? Should they visit your site to buy now because you are running an amazing deal? Or do they need to click to learn more about your new products? Or maybe sign-up for more information? Determine what message you want to communicate during your holiday Facebook ads, and then use that message consistently across all advertising so that it’s clear what the customer should do when they see the ad.


Experiment with Photos and Video

The great thing about Facebook ads is almost instantaneous data on what is working and what is not. Run ads with different photos and videos, and then see what is working – and what is not. You may choose to eliminate the ads that are underperforming, and boost the buy for those that are effective.


Pair with Paid Search Advertising

214 Interactive specializes in search engine optimization, and we’ve seen Facebook ads thrive when paired with paid search advertising. Not only does it supplement the Facebook ad campaign, but it generally increases clickthrough rates and conversion rates.


Ready to purchase some Facebook ads today? Call 214 Interactive – a top digital advertising agency in Dallas, Texas – today and let us guide you through the process! We’ll do all the heavy lifting, so all you have to do is sit back and watch the results happen. 



Stop Making these Common Facebook Ad Mistakes Now

Understanding online advertising, social media advertising, and specifically Facebook advertising can be tricky. It’s easy to just spend some money and hope for the best.

Most small businesses operate this way, and it’s time to stop. Let’s start thinking strategically. Are you making any of these common Facebook ad mistakes?


Mistake #1: Ignoring Your Leads

Many times, small businesses spend a little money on ads, don’t see a huge increase in revenue, and assume it didn’t work. The more important question is – did you capture any leads? Research shows that people rarely buy products and services from first encounters with a brand. They need to learn to trust and like your brand before they’ll spend money with you.

Want a way to get over this hurdle fast? Use a tripwire. A tripwire is a special deal, discount, or promotion – think deep discounts here – that you’ll give to someone in exchange for their email address/contact information. Now you’ve made a moderate sale (revenue) and you can keep in contact with the person with hopes of future sales (lead generation).


Mistake #2: Targeting the Wrong Audience

Facebook ads are pretty cool because they are full customizable to the target audience of your choice. Play around with different audiences and see who responds best to the tripwire offer. Want to know if it’s working? If 6-10% of your targeted leads are responding, then you know you have the right audience. If not, keep adjusting until you find the right fit.


Mistake #3: Believing a Lack of Revenue from Ads is All Bad News

As we just explained, a lack of revenue from your Facebook ads directly is not necessarily a bad thing. Crunch the numbers and make sure that you are at least breaking even on the cost you are spending on leads vs. the revenue they are bringing in. Remember that the real profit will come when those nurtured leads get to know your brand and spend more money down the road.


Need help navigating Facebook ads and social media advertising in general? As a leading Dallas digital advertising agency, 214 Interactive has you covered. Call us today to set up a consultation.

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