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email marketing

5 Proven Ways to Create More Clickable Headlines Today.

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5 Proven Ways to Create More Clickable Headlines Today.

Higher click rates = higher conversion. 

But with all of the media clutter out there, how do you entice someone to click on your email, blog, or social media post? Here are a few recommendations from 214 Interactive – a Dallas, Texas digital advertising agency – on how to make your headlines more clickable:

1.    Optimize the Title for the Platform.

Where is this content going? As you work the title, this matters. According to research done by Outbrain, these are a few headline guidelines to use based on various platforms:

·     Search Engine Optimization: Keep the keywords or phrases close to the beginning; use 70 or less characters.

·     Facebook: 12 words in length

·     Twitter: 10 words in length

·     Email: Check formatting of title length on mobile inboxes to make sure message is not lost.

 

2.    Don’t be Vague.

Instead of just saying “3 Ways to Get Better Sleep,” say something with impact like, “Want Better Sleep? 3 Things You Must Do Now.” Using words like must, love, hate, perfect, ideal, and proven add impact and encourage readers to clickthrough. 

 

3.    Emphasize a Problem & Solution.

A great way to get someone’s attention is to simply state the problem and solution in the headline. This is often done best through a short question and answer like, “Want to Lose Weight? Why We Love these 5 New Diets.” 

4.    Hyphens & Colons Provide Details and Keyword Opportunities.

The use of hyphens or colons are great for emphasizing keywords at the beginning of the headline, such as “New Homes In Dallas, Texas: Call Sunny Farms Home Today.” You are able to explain a key point, but then offer emphasis and details on what the actual content is about.

5.    Make it Time Sensitive.

Use phrases like “now, close out, coming soon, limited time, or all new” to express time sensitive information. You can even do this by working in the month or year. 

Need more help? 214 Interactive specializes in Dallas content creation across all platforms, including social media marketing, and we’d love to help you build your small business. Give us a call today and let’s get started! 

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Want to Learn How to Send Attention-Grabbing Emails? Read On –

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Want to Learn How to Send Attention-Grabbing Emails? Read On –

Daily, our inboxes are flooded with emails. Offers from major businesses, updates on pertinent information about activities and events, work-related emails, and occasionally a note from a friend.

With the flood of emails that fill your customers’ inboxes daily, how do you get noticed? It’s an age old question when it comes to email marketing, and 214 Interactive in Dallas, Texas is here with 4 tips on how to create attention grabbing emails

1.    Offer Specials that are Truly Special

As big box retailers roll out emails day after day, advertising their latest discounts and incentives, customers become immune to their email tactics. They stop paying attention. As a small business, one way you can stand out from the pack is to send special offers that are few and far between, so when your customers get an email that says “limited time deal!” then they’ll know you’re serious. Many small businesses can build a loyal following by offering annual or semi-annual sales that spark interest from their customer base. 

2.    Share Helpful Content

Good content doesn’t always have to be a sale or the latest deal. If your business is one where your customers might make a purchase once every few years, then staying present with tips and tricks, industry news, latest trends, etc. reminds them that you’re there. It also builds loyalty that you have their best interest in mind and aren’t just about getting the sale. It’s also a great way to introduce customers to other products and services you may offer that they don’t even realize they need. 

3.    Take Advantage of Seasonal Announcements

Look at the calendar year and build out an entire calendar of email blasts, focusing on seasonal information and dates when customers may be in need of your products. If you aren’t, then you can bet your competitors are! Also, use your customer database and send personalized emails for anniversaries, birthdays, warranty renewals, etc.

4.    Make it Personal

If there is one thing a small business have going for it, it’s that it’s not a big-box company. You have the opportunity to show who you are and why customers choose to do business with you. Highlight milestones within your company, tell interesting stories from customers who loved your products, or even post about your charitable contributions and sponsorships. People love seeing the personal side of a business.

Ready to improve your email marketing strategy in Dallas? Call us at 214 Interactive today! We specialize in digital advertising and content creation, and our team would love to put together a plan to grow your business. 

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