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digital advertising

Want to Learn How to Send Attention-Grabbing Emails? Read On –

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Want to Learn How to Send Attention-Grabbing Emails? Read On –

Daily, our inboxes are flooded with emails. Offers from major businesses, updates on pertinent information about activities and events, work-related emails, and occasionally a note from a friend.

With the flood of emails that fill your customers’ inboxes daily, how do you get noticed? It’s an age old question when it comes to email marketing, and 214 Interactive in Dallas, Texas is here with 4 tips on how to create attention grabbing emails

1.    Offer Specials that are Truly Special

As big box retailers roll out emails day after day, advertising their latest discounts and incentives, customers become immune to their email tactics. They stop paying attention. As a small business, one way you can stand out from the pack is to send special offers that are few and far between, so when your customers get an email that says “limited time deal!” then they’ll know you’re serious. Many small businesses can build a loyal following by offering annual or semi-annual sales that spark interest from their customer base. 

2.    Share Helpful Content

Good content doesn’t always have to be a sale or the latest deal. If your business is one where your customers might make a purchase once every few years, then staying present with tips and tricks, industry news, latest trends, etc. reminds them that you’re there. It also builds loyalty that you have their best interest in mind and aren’t just about getting the sale. It’s also a great way to introduce customers to other products and services you may offer that they don’t even realize they need. 

3.    Take Advantage of Seasonal Announcements

Look at the calendar year and build out an entire calendar of email blasts, focusing on seasonal information and dates when customers may be in need of your products. If you aren’t, then you can bet your competitors are! Also, use your customer database and send personalized emails for anniversaries, birthdays, warranty renewals, etc.

4.    Make it Personal

If there is one thing a small business have going for it, it’s that it’s not a big-box company. You have the opportunity to show who you are and why customers choose to do business with you. Highlight milestones within your company, tell interesting stories from customers who loved your products, or even post about your charitable contributions and sponsorships. People love seeing the personal side of a business.

Ready to improve your email marketing strategy in Dallas? Call us at 214 Interactive today! We specialize in digital advertising and content creation, and our team would love to put together a plan to grow your business. 

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Study Predicts Strong Holiday Season for Retailers

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Study Predicts Strong Holiday Season for Retailers

Retailers can rejoice because it looks like it will be a Merry Christmas this year. 

According to a recent study by NetElixir, online holiday sales are expected to grow 15% over last year’s online holiday revenue numbers, outpacing growth that we’ve seen in the last few years. The 2017 holiday season was up 13% year-over-year, while 2016 saw 10% growth year-over-year.  

Why the Holiday Sales Growth?

So far for 2018, we’ve seen a strong economy. Unemployment is down, GDP is up, and wages are higher – all leading to high consumer confidence. Additionally, the back-to-school retail season was up and retail sales have been strong for the first half of the year. 

How Can Your Business Capitalize?

Want a piece of the pie? Here are a few tips from 214 Interactive - your holiday marketing resource - on how to get in on the action:

·     Start Planning Now: Experts expect to see an uptick in online holiday search beginning Oct. 20, so start planning your online strategy now. What digital advertising are you going to run? What will your social media outlets showcase? Make a game plan now, and reap the rewards. Key retail periods will likely be Thanksgiving-Cyber Monday, Green Monday (second Monday of Dec.), and a mobile surge just days before the holidays (12/18-12/21.

·     Optimize for Mobile: Mobile buying continues to increase, with a prediction that it will make up about 40% of online sales this year. If you haven’t already, optimize your website and shopping platforms for mobile.

·     Incorporate Video: Video continues to grow in popularity among millennials, so find ways to incorporate video marketing into your holiday marketing mix. 

If you need help formulating an online marketing strategy for the holiday season, call 214 Interactive in Dallas, Texas today. Our team specializes in SEO, digital advertising, content creation, social media marketing, and more, and we’d love to help your company have the best holiday season yet!

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