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digital ad agency plano texas

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Now is the Time to Get your Holiday Paid Search Strategy in Place

Think you’re just going to reinstate the same paid search strategy you had last holiday season and call it a day? 

Think again.

The digital landscape is constantly changing, and 214 Interactive - the best digital advertising agency in Plano, Texas - has a pulse on what your business needs to do this holiday season to set itself apart during the holiday madness. Here are a pointers on what to think about when refreshing your holiday paid search strategy for the 2018 holiday season:

Set a Budget

Setting a budget can be daunting, but it’s imperative to know how much you have to spend on paid search. These numbers can always be adjusted throughout the holiday season if you see a positive response from a certain ad, or cut short if another is underperforming. 

Identify Seasonal Keywords

Sure, your traditional list of keywords is still valid, but during the holiday season, you may be missing the mark if you fail to incorporate seasonal keywords that your customers may be searching for. Google Keyword Planner is an excellent resource when it comes to identifying words that are relevant to your business during certain sales periods.

holiday shopping online digital strategy holiday paid search 214 interactive plano texas.png

Plan Promotions Wisely

What is the #1 thing people are looking for during the holiday shopping season? A sale! Customers are expecting a deal during the November and December shopping months, so carefully think through what promotional schedule and offers work best for your business. Research what competitors did last year to get a pulse on what they might have planned for this year. Be sure your offers are thoughtful, inspiring, and carefully timed to maximize conversions and engagement. 

Track Your Results

Throughout the campaign period, analyze the data to see what is performing well and what isn’t, then make adjustments accordingly. Tracking results throughout the campaign allows you the opportunity to spend your money where it matters, instead of wasting it in areas where your paid search strategy is falling short.  

 

It’s not too late to begin thinking about your holiday paid search strategy! Call us at 214 Interactive in Plano, Texas today and let us formulate a plan that will make your 2018 holiday season the best yet. 

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4 Ways to Use Google Posts: Now Available in Google My Business Profiles

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4 Ways to Use Google Posts: Now Available in Google My Business Profiles

Google has been slowly expanding its offerings for small businesses, and one of our favorite new offerings for our clients here at 214 Interactive is the addition of Google Posts.

 

What are Google Posts?

Google Posts are short blurbs you can post – and change! – at any time via your Google My Business Profile. Think of it as another form of social media to get the word out on your brand. When your business shows up in the Google search results, they will see any current Google Posts showcased below the company contact information. It will look something like this:

google posts 214 interactive dallas texas.png

 

How Can I Use Google Posts for My Small Business?

Google Posts is yet another touchpoint that helps potential customers dig in deeper with your brand. Here are some of our favorite ways to use this social marketing tool:

Feature Specials and Promotions

Running a deal and want everyone to know? Your Google Post is a great place to tell people to “buy now” by clicking on your post.

Showcase Upcoming Events

Encourage potential customers to “register now” for any upcoming events: wine tastings, meet and greets, product showcases, lunch and learns, etc.

Highlight New Products

Google Posts are a great way to tell people about new products or services that they might be unaware of. Encourage them to “learn more” at the click of a button.

Capture New Leads

It’s easy to gather strong leads by asking a customer to “sign up now” for a newsletter or mailing list. You might even consider giving them a discount or special promotional pricing on their first order in exchange for their information.

Ready to Get Started?

Posting is simple. Simply login to your Google My Business Profile via your smartphone or computer and look for the link on the right hand side for “posts.” Fill in the pertinent info, and you’re ready to go! Google Posts will remain live for 7 days.

As always, 214 Interactive – a leading digital advertising agency in Dallas, Texas – is always here to answer any questions you have about Google Posts, Google My Business profiles, or anything related to search engine marketing in Dallas. Call us today to get started!

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