In a world where technology is constantly evolving, you can’t create a website and then expect that the job is done. Your website design is crucial to the growth and success of your business – is yours outdated?
214 Interactive – a leading digital advertising agency in Dallas, Texas – brings you 6 signs your website is in need of a refresh:
1. Your Website is Slow.
For every extra second it takes your site to load, you’ll lose 7% of your visitors, and if your website takes more than 3 seconds to load, statistics show that 40% of your visitors will just give up completely. Keep close tabs on your website’s load speed, and if it’s too slow, it is costing you money.
2. The Design is Outdated.
When was the last time you updated the look, feel, and branding of your website? If you can’t remember, then it’s been too long. Your website is one of the first pictures of your brand that visitors will see, so make sure it’s a good one.
3. Bounce Rate is High.
A bounce rate is the rate at which someone visits your website – and then immediately leaves. An average website will have a bounce rate of 40-60%. If you find yours is higher than that, let’s talk about how to do a brand new, professional Dallas website design.
4. Only Experts can Do Updates.
These days, effective content management systems allow just about anyone in your company the ability to make updates with simplicity and speed. Don’t settle for anything less.
5. No Leads Captured.
When someone visits your website, there must be calls to action that encourage a visitor to input customer information, allowing you to follow up with them on a future basis.
6. Insufficient Contact Information.
Research shows that the most important thing on a website – that is often forgotten! – is the contact information. Your company’s contact information should be readily available to people interested in engaging with you, and if it isn’t, then it’s time for a refresh.
If you answered “yes” to any of the above signs, then it’s time to call 214 Interactive in Dallas, Texas and let’s talk about a complete website redesign. We specialize in creating sites that are not only engaging, but will draw in new leads, increase sales, provide compelling analytics, achieve search engine optimization (SEO), and so much more.