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dallas website design

4 Signs Your Website Needs a Refresh

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4 Signs Your Website Needs a Refresh

Like it or not, many consumers will take one look at your website and immediately make a judgement call on your business. 

In fact, some studies suggest it takes as little as a “blink of the eye” for a consumer to form an opinion on your website and the credibility of your brand. 

With statistics so staggering, it’s important to keep your website current and up-to-date. Is your website in need of an overhaul? Here are 4 signs it’s time for a refresh:

1.    Not Mobile Friendly.

The use of smartphones continues to soar, and consumers expect to see quality websites on their mobile devices – just as they would see on a computer. Gone are the days when you could get away with a sub-par mobile site. If your site is not mobile-friendly, or does not have a current mobile counterpart, then it’s time for a refresh. 

2.    It’s Been 2-4 Years Since Your Last Update.

Technology and trends change daily, so it’s safe to say that a website that was created 5 years ago could use some tweaking to bring it into 2019. And it’s not all about the imagery and design. Analytics, SEO, and the framework with which your site was built are also important components of Dallas website design

3.    No Blog/Low Content.

Google is rewarding those with high quality, interesting, and original content by giving them higher rankings in their search algorithms. If you aren’t seeing high enough search results for your website – and you don’t have a blog – then it’s time to revisit your site and add more content.

4.    Your Site Takes Longer than 2 Seconds to Load.

Research suggests that 2 seconds is all you’ve got before a customer loses interest, moves on, and makes their purchase elsewhere. This is usually due to high resolution imagery that can bog down the load time. Want a beautiful website and a lightning fast load time? Talk to us at 214 Interactive about your website design and how to do both. 

 

214 Interactive is a premier digital advertising agency in Dallas, Texas, specializing in website design, SEO, content creation, website analytics, and more. Call us today and let’s discuss how we can bring your website into 2019. 

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6 Signs Your Website Needs a Refresh

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6 Signs Your Website Needs a Refresh

In a world where technology is constantly evolving, you can’t create a website and then expect that the job is done. Your website design is crucial to the growth and success of your business – is yours outdated?

214 Interactive – a leading digital advertising agency in Dallas, Texas – brings you 6 signs your website is in need of a refresh:

 

1.   Your Website is Slow.

For every extra second it takes your site to load, you’ll lose 7% of your visitors, and if your website takes more than 3 seconds to load, statistics show that 40% of your visitors will just give up completely. Keep close tabs on your website’s load speed, and if it’s too slow, it is costing you money.

 

2.   The Design is Outdated.

When was the last time you updated the look, feel, and branding of your website? If you can’t remember, then it’s been too long. Your website is one of the first pictures of your brand that visitors will see, so make sure it’s a good one.

 

3.   Bounce Rate is High.

A bounce rate is the rate at which someone visits your website – and then immediately leaves. An average website will have a bounce rate of 40-60%. If you find yours is higher than that, let’s talk about how to do a brand new, professional Dallas website design.

 

4.   Only Experts can Do Updates.

These days, effective content management systems allow just about anyone in your company the ability to make updates with simplicity and speed. Don’t settle for anything less.

 

5.   No Leads Captured.

When someone visits your website, there must be calls to action that encourage a visitor to input customer information, allowing you to follow up with them on a future basis. 

 

6.   Insufficient Contact Information.

Research shows that the most important thing on a website – that is often forgotten! – is the contact information. Your company’s contact information should be readily available to people interested in engaging with you, and if it isn’t, then it’s time for a refresh.

 

If you answered “yes” to any of the above signs, then it’s time to call 214 Interactive in Dallas, Texas and let’s talk about a complete website redesign. We specialize in creating sites that are not only engaging, but will draw in new leads, increase sales, provide compelling analytics, achieve search engine optimization (SEO), and so much more.  

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