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dallas texas social media content creation

Social Media for Small Business: 4 Tasks You Must Do Everyday

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Social Media for Small Business: 4 Tasks You Must Do Everyday

Every small business owner knows the value and importance of working their business day-after-day. And just like you work your business contacts, run through your advertising and marketing campaigns, and train your sales staff, you need to put your social media sites to work each day as well. 

But how do you do that? With so many sites to participate in – Facebook, Instagram, Pinterest, Twitter, YouTube, etc. - social media marketing can seem overwhelming…but it doesn’t have to be. 

Start small.

214 Interactive is here to recommend 4 social media tasks you must do everyday to watch your business take off: 

1.    Post New Content

Your followers are creating content and you should too! Have a social media calendar that outlines when to post and what to post about. New posts keep you current and top-of-mind to your followers. What should you post? While posts about current offers and new products are great, also provide content that will enrich the lives of your followers and is relevant to your business.

2.    Respond to Comments

Whether it’s a question on your Instagram Story or a negative review on your Facebook page, take the time to respond to each post – and do it in a timely manner. Responding to reviews and comments – positive or negative – opens dialogue and shows anyone reading your comments that you care about customer service.

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3.    Analyze the Data

What good does it do to post and bother with a social media marketing plan when you don’t analyze the data? At minimum, visit the analytics section of your business sites and take a look at how your posts are performing, what the clickthrough rate is, bounce rate, how many people shared your posts, how many new likes or followers you have, etc. 

4.    Create Influencer Relationships

Social media influencers are those who are out there as walking brand ambassadors. They review products and services, and then share with their long list of followers. When they feature your products, you tap into their fan base and have access to a whole new treasure chest of like-minded, potential customers. Find social media influencers that are relevant to your business, and then come to them with a proposal to showcase your brand. 


If this list of tasks seems daunting, we absolutely get it. 

At 214 Interactive, a top digital advertising agency in Dallas, Texas, we handle these daily social media tasks for our clients, freeing them up to build their business in other ways. If you’re in need of a social media strategy and someone to manage your social media marketing campaign, let’s talk. 

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How to Build a Successful Twitter Profile – 214 Interactive

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How to Build a Successful Twitter Profile – 214 Interactive

Does it really matter what my Twitter profile looks like?

We get this question from clients a lot, and the simple answer is YES!

Every brand touchpoint – whether it’s your website, product packaging, emails, and of course social media outlets – should all feel like one cohesive brand. Everything should look, feel, and sound a certain way. Twitter is no exception. Here are 4 simple tips on how to build a successful Twitter profile that attracts others to your brand:

 

Step 1: Brand Your Profile

This of this as getting dressed. You want your profile to look like you and your brand. Start by incorporating a current profile pic of you wearing corporate attire or colors. Then, adjust the “theme color” and the “cover photo” to reflect your brand as well. The cover photo should feel like an ad of sorts that tells people something about you and your company. You can use Photoshop or free services like Canva to create a perfect cover photo. Again, the goal here is consistency. 

 

Step 2: Provide Relevant Content

Twitter is all about what you say, so make each post count! Appeal to potential customers by posting and retweeting relevant industry news and articles. This is also a great place to link content from your website’s blog (you do have one, right?). Not only does this provide great, original content to your audience, but it drives traffic to engage on your website as well. 

 

Step 3: Work at It Daily

Building a business is like working out. You gain more traction when you do it every day. Make time each day – maybe 15-30 minutes – to focus on your social media outlets like Twitter marketing and engage with your audience. Retweet, respond, and post to your hearts content. Each connection is building your brand. You can even schedule posts in advance so that they are equally spaced throughout the month without any additional work on your end. 

 

If you’re unsure on how to get your business noticed on Twitter or other social media outlets, call us at 214 Interactive today! We are a digital advertising agency in Dallas, Texas that specializes in social media marketing, content creation, SEO, and more. Let us get your brand where you want it to be! 

 

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How to Use Video for the Perfect Product Launch

We all understand the time, effort, and money that goes into developing a new product. But what good is a great product if no one knows about it?

The key to a successful new product is in the perfect product launch. One of our favorite ways to launch a product at 214 Interactive is with video, as video’s ability to draw people in and create conversion has continued on the untick in the last few years. Here is are a few tips to use video to draw customers in and create the perfect product launch:

 

Step 1: Get them to Opt-In

Think of something that you can educate your potential customers about. It should be something related to the problem that your new product will help them solve. Create a landing page, where you share the title of your video series (yes – you will create several videos!) and ask them to opt-in to learn more and watch now. You’ve now created a way to capture new leads and follow up with those potentially interested in your product. Share this site via your email database, social media sites, etc.

 

Step 2: Create a 10-15 minute educational video (Video 1)

Once they’ve opted-in, you’ll send them this video to watch. The structure should include an intro, a little bit about your company, and then 5-10 minutes of teaching time on a subject related to the product you are launching. The goal here is to gain their trust in your company and to hook them into wanting to watch more in the next video. 

 

Step 3: Create a 10-15 minute video to segway to your product (Video 2)

Structure your second video similarly to video 1 with educational value, but this time segway directly into your product's features. You want this one to be tied very directly to a need that your product can help solve – but don’t reveal the product just yet.

 

Step 4: Create the Product Launch Video (Video 3)

Now’s the time – you’ve positioned your viewer to realize their need, and now it’s time to introduce your product that is going to fulfill their needs! Explain the product, include any testimonials, explain the warranty, and then call them to action to purchase. It’s smart to make special launch pricing that is available “for a limited time” as it creates urgency. 

 

Research shows that video works and 214 Interactive would love to help you get started! Whether you’re launching a new product, want to create content for social media, desire to establish yourself as an industry leader, etc. 214 Interactive is your source for Dallas video content creation. Call us today to schedule a consultation.

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