Daily, our inboxes are flooded with emails. Offers from major businesses, updates on pertinent information about activities and events, work-related emails, and occasionally a note from a friend.
With the flood of emails that fill your customers’ inboxes daily, how do you get noticed? It’s an age old question when it comes to email marketing, and 214 Interactive in Dallas, Texas is here with 4 tips on how to create attention grabbing emails:
1. Offer Specials that are Truly Special
As big box retailers roll out emails day after day, advertising their latest discounts and incentives, customers become immune to their email tactics. They stop paying attention. As a small business, one way you can stand out from the pack is to send special offers that are few and far between, so when your customers get an email that says “limited time deal!” then they’ll know you’re serious. Many small businesses can build a loyal following by offering annual or semi-annual sales that spark interest from their customer base.
2. Share Helpful Content
Good content doesn’t always have to be a sale or the latest deal. If your business is one where your customers might make a purchase once every few years, then staying present with tips and tricks, industry news, latest trends, etc. reminds them that you’re there. It also builds loyalty that you have their best interest in mind and aren’t just about getting the sale. It’s also a great way to introduce customers to other products and services you may offer that they don’t even realize they need.
3. Take Advantage of Seasonal Announcements
Look at the calendar year and build out an entire calendar of email blasts, focusing on seasonal information and dates when customers may be in need of your products. If you aren’t, then you can bet your competitors are! Also, use your customer database and send personalized emails for anniversaries, birthdays, warranty renewals, etc.
4. Make it Personal
If there is one thing a small business have going for it, it’s that it’s not a big-box company. You have the opportunity to show who you are and why customers choose to do business with you. Highlight milestones within your company, tell interesting stories from customers who loved your products, or even post about your charitable contributions and sponsorships. People love seeing the personal side of a business.