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dallas texas digital advertising

3 of the Best Uses for Facebook Lead Ads

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3 of the Best Uses for Facebook Lead Ads

All Facebook ads are created equal – right?!

 

Actually, Facebook offers different types of ads that can achieve different results.

One type of ad that we highly recommend to our clients at 214 Interactive is the Facebook lead ad. Facebook lead ads in Dallas are different than normal ads because they allow you to capture additional lead information about your prospective customers. The ads pop up as normal, and when the customer clicks, it asked for more information, based on your criteria. Here are 3 of the best uses for Facebook lead ads:

 

1.   Expand Your Customer Database

One of the best ways to use Facebook lead ads is to add new prospective customers to your database to receive newsletters and further communication from your company. It’s easy! Simply ask customers to “sign-up to learn more” or “subscribe now.” You’ll be impressed at how quickly your database grows.

 

2.   Run Insider Deals

Want to receive a special deal or promotion? Then submit your information here!

It’s one of the easiest ways to garner new contacts and stay in touch with future offers. In addition to asking people to submit their information in exchange for a deal, you can ask them questions about what products they are interested in, zip code, etc.

 

3.   Tailor Information to Specific Customers

Facebook lead ads give you a chance to learn more about the specific products and services a person might be interested in purchasing. Once you have that information, it is much easier to customize a marketing message specifically to them. You might also ask how often they’d like to hear from your business, and then send them insider information on the products they like.

These are just 3 of the many uses for Facebook lead ads. Give 214 Interactive in Dallas, Texas a call today to learn more about how we can tailor Facebook leads ads to grow your business. 

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Now is the Time to Place Your Holiday Ads!

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Now is the Time to Place Your Holiday Ads!

Here’s a thought: this is one time of year when people are actually interested in paying attention to your advertising message. They want to make purchases, but is your brand visible?

 

If you haven’t placed digital ads for the holiday season yet, NOW is the time to get that done!

And it goes beyond the static web ad; Facebook ads, paid search on Google, programmatic digital ads, and more are all important parts of getting your message out there during the holiday season. Here are a few other tips from us at 214 Interactive in Dallas, Texas to make the most of your holiday advertising:

 

One Campaign; Multiple Messages

Don’t just run the same ads throughout the entire season, so that you can prevent ad fatigue. Sure you want all of your ads to look and feel the same, but refresh and customize them at least twice to reflect your current sales and promotions. Events like Black Friday are a great time to add a customized advertising message.

 

Invest in your Repeat Customers

As the saying goes, “it’s easier to keep a customer than to gain a new one.” Determine who your repeat customers are and offer specialized promotions and advertising for them. Loyalty programs are a great promotion here, and a way to make your customers feel special and appreciated.

 

Optimize for Mobile

More and more shoppers are using their mobile device to find products, and most often, those using a mobile have different immediate needs, and maybe even demographics, than those on a desktop computer. Tailor mobile device advertising to that group who may be looking for directions to a brick-and-mortar location, in-store coupons and discounts, etc.

 

Incorporate Video

Video continues to reel in customers, and research has proven that those who watch product videos are nearly twice as likely to purchase than those who did not view the video. That’s huge! Use your social media accounts to showcase your products and services through video and watch your sales increase in the process.

 

Overwhelmed with where to start on holiday digital advertising? Call us at 214 Interactive today and let us put together a customized digital approach that will make this holiday season the most profitable yet!

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