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dallas texas digital ad agency

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Always Respond to Positive Reviews – And Here’s Why:

In the past, we’ve made sure to encourage you to respond to negative reviews. It gives you a chance to make things right, demonstrate great customer service, and it’s a reflection of your brand. 

But what about postitive reviews? They are saying positive things…so should I respond?

The answer is a resounding yes!

At 214 Interactive, we specialize in online reputation management in Dallas, and here are a few reasons we always tell our clients to respond to positive reviews too:

1.   It’s Just Good Manners.

Mama taught you to say “thank you,” and that doesn’t just apply to compliments in person! If a customer gives you positive feedback, it’s just the right thing to do to respond and thank them for their response. 

2.   It Boosts Search Engine Rankings.

Did you know that by responding to reviews in the right way, you can positively affect your search rankings? We all know how huge SEO is and if such a simple thing as responding to a review can help, why wouldn’t you do it?

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3.   People are Watching.

Remember: anything posted on social media is fair game for all to read, so why not make a positive impression? In fact, research suggests that up to 93%of consumers read online reviews to determine their impression of a brand and whether or not they will do business with them in the future.

4.   It Generates Visibility.

Many times, responding on social media sites can boost visibility, particularly among friends of the customer who reviewed your brand. Showing a positive customer service experience and responding is a warm, welcoming way helps build trust of people who may be interested in your brand in the future.

 

If you want to learn more on how to respond to positive reviews and what to say to boost visibility and SEO, call 214 Interactive – the online reputation management experts in Dallas, Texas! We can’t wait to get started on building your brand. 

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5 Simple Ways to Grow Your Business with Facebook

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5 Simple Ways to Grow Your Business with Facebook

Social media marketing is a core part of what we do here at 214 Interactive, mainly because in this day and age, it must be an essential part of your business’s marketing strategy. 

Facebook in particular is a great place to start, given the plethora of users and the ease of entry. Here are 5 simple ways you can grow your business today with a little social media marketing via Facebook:

 

1.   Drive to Brick-and-Mortar Locations

For businesses that have brick-and-mortar locations – restaurants, retail locations, etc. – use promotions on Facebook to entice followers and potential customers to visit you there. Share in-store events or give special incentives for purchasing or checking out the products in person.

2.   Run a Promotion

Promotions are an easy and simple way to gain Facebook followers, spread the word on new products or sales, or even provide exclusive sales. In order to qualify for the promotion, the post must either be shared, liked, or even tagged – boosting your visibility in the process.

3.   Show Community Support

Establishing yourself as “one of us” is always a good way to gain customer trust and loyalty. One way to do this is by promoting local events and sharing community news via your Facebook page. 

4.   Boost Posts to Gain More Visibility

One of the great things about social media marketing and advertising on Facebook is that the costs are relatively low. And because of this, it’s very easy to boost a post to gain more visibility. This increased visibility can lead to more sales – at a low cost to you. 

5.   Share Testimonials

Potential customers love hearing from other people and why they love/hate a product. Promote popular reviews or testimonials via your Facebook page, and be sure to ask customers to provide reviews directly on the Facebook page as well.

If you’re overwhelmed by the prospect of social media marketing and Facebook advertising, don’t worry – you’re not alone. Call us today at 214 Interactive. We are a leading digital advertising agency in Dallas, Texas, specializing in social media marketing and all things digital.  

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

Most of our clients come to us with some knowledge of search engine marketing, realizing that if they want to bring in new leads, then they must be visible on search.

But what’s the best way to get noticed?

214 Interactive recommends a 2-prong approach - one that combines both paid search advertising and search engine optimization (SEO) – and here are 3 reasons why all smart businesses should be doing this:

1.   Boosts Credibility

If your business shows up in the paid advertisements at the top of the page and in the organic ones “below the fold” as we like to call it, then it lends itself to more credibility in the eyes of the consumer. Many consumers can spot the difference between paid and organic search results, immediately scrolling down to the organic results. And how do you boost organic results? By using SEO, of course. Being present in both places lets a consumer know your business is legitimate.

 

2.   Provides Keyword Insights

The key to good SEO is in the keywords themselves. But what keywords are going to drive new leads and boost your organic results? By using paid search, Google will actually provide you with a list of your highest converting keywords, which you can then use to write better content with your site! And yes, with better content on your site, the search rankings will move up.

 

3.   Increases Conversions

At the end of the day, using a 2-prong approach to search engine marketing not only increases the number of leads that come your way, but it increases conversion too. As any smart business knows, building a framework for increased leads with ultimately lead to more sales.

 

Ready to stop choosing a side and let a combined approach to search engine marketing in Dallas, Texas work to your advantage? Give us a call at 214 Interactive today to talk paid search advertising, SEO, and all things related to online advertising.  

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3 Common SEO Mistakes – And How to Fix Them

SEO – or search engine optimization – is an ever-evolving science. What used to be as simple as adding as many keywords as possible to your website, is now a complex web of algorithms that determine whether or not your website will pop in the search results.

If you are new to SEO, then the whole process can be very confusing. 214 Interactive is here to help by sharing a few common SEO mistakes we see from new clients – and how we can fix them:

 

Mistake #1: Unreadable Web Content

We get it. You’re trying to squeeze as many keywords as possible into your website to make sure it shows up in the search results. The problem is – you’re probably just shooting yourself in the foot.

The Google algorithms are constantly changing, and they will actually penalize you if your website is written for keywords – and not for actual people doing the search.

Solution: Have someone experienced in search marketing write with topics in mind – not keywords. Those topics will naturally include hot button keywords for your business, and you’ll see your rankings improve.

 

Mistake #2: Inconsistent Business Listings

Google pays close attention to your business listings and whether or not your contact information is consistent across the board. If it’s not, then Google assumes your business is not well established and moves you down the rankings.

Solution: Analyze all of your digital platforms – website, social media, Google Business Listing, etc. – and make sure that all listings are identical.

 

Mistake #3: Expecting Instant Results

Fine-tuning your web presence doesn’t happen overnight. Sure, there are lots of changes you can make that will help present a consistent branding message. However, search engines use content to prioritize your site, and solid content can’t be created overnight. It takes time to build it organically.

Solution: Don’t be afraid to add some paid search advertising, along with Facebook ads and other online advertising to boost clickthroughs and site traffic.

If you’re worried that your business is doing SEO all wrong, call us at 214 Interactive today. As a leading digital ad agency in Dallas, Texas, our team specializes in SEO, search marketing, content creation, and so much more. 

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