As a small business owner, few things in life are free, but a Google My Business profile is one! If you haven’t already claimed your business and are using the free tools Google provides, then you are missing out on opportunities to grow your business.
JB Collision Repair: 1,032 People Found Them on Google
Case and point: one of our clients here at 214 Interactive, JB Collision Repair in Lewisville, Texas. JB Collision Repair claimed their Google My Business account and began managing it, and the results are impressive. Simply by creating an account, Google reports that 1,032 found them in January, with 20 asking for directions and 6 calling their business to do business with them. What other free service reaps that kind of reward?
Go Beyond Claiming Your Google My Business Account
Claiming your account is simple, and the full directions are listed here. But don’t stop there! Google has created quite a few tools for small businesses within the Google My Business profiles, and it’s important to keep up with them. Here are a few reasons why you must continue to monitor your Google My Business account:
· Prevent Inaccurate Information: Be aware that in each profile listing that appears to others, there is a place to click to “suggest an edit.” This is an opportunity for basically anyone to go in and chance your hours of operation, location, etc. Google is supposed to send the business owner an email when these edits occur, but they are spotty at best. Instead, login in regularly to make sure all information is always accurate.
· Create Free Posts: Just like mini-ads, Google My Business owners have the opportunity to create free posts that will show up in their listing. These posts can tell about upcoming events and specials, new products, or just about anything you want to advertise.
· Adapt to New Search Methods: Google is constantly changing their algorithms – and the way people search is often evolving as well. Google knows this, and they offer tools to help businesses in that regard. For example, emojis have become a popular way of searching. By incorporating emojis into your profile, that can boost your search results.
· Respond to Messages: Potential customers have the opportunity to ask questions – and if you don’t respond – you’re losing opportunities for business.