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dallas search engine optimization

Google Search: You May be Surprised to Learn How it Works

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Google Search: You May be Surprised to Learn How it Works

As anyone can tell you, Google is a well-oiled machine.

With over 3.5 billion searches made on Google a day, the company has spent years analyzing data and creating search engine algorithms that will blow your mind.

As a business owner, you’re wondering, “what do I do to move up in Google’s search engine results pages (SERPs)? Where do I start?”

At 214 Interactive, we make it our business to stay up on what it takes to move up the ranks of Google search. Let’s begin by taking a look at how Google Search works:

 

Google Searches are Personalized to You

Did you know that each Google search is personalized to you? This means that just because a website shows up in the first page of your search results, it may not necessarily show up on the first page of search results for other people. This is important to note since SERPs may change based on geographic location, the user’s search history, etc. Your company’s website needs to be optimized so that it shows favorably in results for people you want to reach.

 

Google Changes its Algorithm at Least Once a Day

Just when you think you’ve figured Google out, they go and make another change to their algorithm. In fact, Google modifies its algorithm at least once a day! Google usually announces these changes in batches, so it’s important to be working with a search engine optimization company that can help you keep up with these changes.

 

Google Needs to Trust You

Want to move up in the ranks of Google search? Then Google needs to trust you. Website age is one of the biggest factors when it comes to Google’s trust. And then there is the factor of stability. Do you have a Google company profile set up? Building Google’s trust can be a slow-but-rewarding process, and you’ll need a knowledgable digital agency by your side to guide you through.

 

Google Values Quality Content

Again, this can’t be built overnight, but website depth and content quality is important when it comes to a high ranking in Google search. An ongoing track record of engaging, meaningful content on your site will do wonders for your ranking.

 

If Google search engine optimization seems like a lot of work, let our team at 214 Interactive help! As a leading digital advertising agency in Dallas, Texas, our goal is to increase visibility for your business by putting together a strategic plan to help you move up the search rankings. Give us a call today to get started!

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Optimize your Google My Business Profile with Google Posts

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Optimize your Google My Business Profile with Google Posts

At 214 Interactive, we’ve shared a lot about the value of a Google My Business profile and optimizing that to maximize leads.

If you’ve been using this platform– and you are doing your business a disservice if you aren’t! - then you will be even more excited about Google’s latest addition to Google My Business: Google Posts.

What are Google Posts?

Google Posts are your way of adding pertinent information for potential customers right there in the search results. When your business pops up in the maps view or in search view, any Google Posts will also show up without the user needing to click on anything.

How Should I Use Google Posts?

Let’s just go ahead and call Google Posts your own free digital advertising. Google Posts allow up to 300 words, photos, event titles and dates, and even an opportunity for a call to action for someone to “reserve now,” “buy,” “learn more,” “sign up,” or “get offer.”

Sounds pretty great, doesn’t it?! With all these features, consider using it for the following:

·      Inviting potential customers to an upcoming event

·      Advertising daily promotions, sales, or discount offers

·      Showcasing new products

·      Encouraging customers to sign-up to receive newsletters or emails

Google Posts remain up for one week, but Google will alert you on day 6 that the post will be expiring, giving you the opportunity to update or repost as desired.

Here is an example of how Google Posts appear:

 

Interested in learning more about how Google My Business and Google Posts can benefit your small business? Want to brainstorm potential Google Posts for your profile? Call us at 214 Interactive in Dallas, Texas today and let’s chat!

214 Interactive is a leading Dallas digital advertising agency with expertise in social marketing, online advertising, online content creation, search engine optimization, and all things digital. 

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