Viewing entries tagged
dallas digital agency

Optimize your Google My Business Profile with Google Posts

Comment

Optimize your Google My Business Profile with Google Posts

At 214 Interactive, we’ve shared a lot about the value of a Google My Business profile and optimizing that to maximize leads.

If you’ve been using this platform– and you are doing your business a disservice if you aren’t! - then you will be even more excited about Google’s latest addition to Google My Business: Google Posts.

What are Google Posts?

Google Posts are your way of adding pertinent information for potential customers right there in the search results. When your business pops up in the maps view or in search view, any Google Posts will also show up without the user needing to click on anything.

How Should I Use Google Posts?

Let’s just go ahead and call Google Posts your own free digital advertising. Google Posts allow up to 300 words, photos, event titles and dates, and even an opportunity for a call to action for someone to “reserve now,” “buy,” “learn more,” “sign up,” or “get offer.”

Sounds pretty great, doesn’t it?! With all these features, consider using it for the following:

·      Inviting potential customers to an upcoming event

·      Advertising daily promotions, sales, or discount offers

·      Showcasing new products

·      Encouraging customers to sign-up to receive newsletters or emails

Google Posts remain up for one week, but Google will alert you on day 6 that the post will be expiring, giving you the opportunity to update or repost as desired.

Here is an example of how Google Posts appear:

 

Interested in learning more about how Google My Business and Google Posts can benefit your small business? Want to brainstorm potential Google Posts for your profile? Call us at 214 Interactive in Dallas, Texas today and let’s chat!

214 Interactive is a leading Dallas digital advertising agency with expertise in social marketing, online advertising, online content creation, search engine optimization, and all things digital. 

Comment

Comment

Tackling Negative Restaurant Reviews - 214 Interactive

At 214 Interactive, our restaurant clients frequently ask, “what can I do about negative restaurant reviews?”

 

And it’s a great question.

 

Websites like Yelp or TripAdvisor are common touchpoints for potential guests looking to find out if your restaurant is worth their time and money. Negative reviews can be frustrating – and even angering- but there are ways to handle them gracefully and work them to your advantage.

 

1.  Respond Quickly to Negative Reviews

Burying your head in the sand and ignoring negative reviews is not going to make them go away. Instead be mindful of when new posts occur and provide timely responses to help mitigate any damage. This does 2 things: 1) shows the reviewer that you genuinely care about their customer experience, and 2) shows potential guests that you take each customer experience seriously.

 

2.  Keep Negative Reviews in Perspective

It’s hard not to get angry when a customer posts a negative review, but it’s important to remember it may not be as bad as the reviewer made it seem. Statistics show that people who create reviews tend to me more opinionated than the general population, and those reviewers tend to pepper their critiques with colorful ways to get noticed. Acknowledge the negative experience, learn what you can from their review, but try to keep it in perspective.

 

3.  Learn from Negative Reviews

Negative reviews have a way of unearthing issues or problems you might not have been aware of! Use your customer reviews as an opportunity to glean feedback and improve your guest experience moving forward.

 

4.  Apologize Publicly; Follow-up Privately

Respond to each negative review with your sincerest apologies, thanking the reviewer for their feedback, and reminding them that you are committed to a positive customer experience. From there, follow-up and address their specific concerns in a private message vs. the public forum. Go the extra mile and invite them back, urging them to ask for a manager when they arrive to ensure a positive guest experience.

 

Finding the time to track and follow-up with negative reviews can be challenging for any business. 214EATS – a division of 214 Interactive – specializes in restaurant marketing and online reputation monitoring. 214EATS Dashboard allows businesses to get notifications of any online reviews; however, many of our customers hire 214EATS to respond directly on their behalf. This timesaving tool has been a true game changer for many of our clients. As one recently said, “We have been able to reach many upset guests and win them back due to 214’s assistance.”

 

Call us today to get your restaurant on board with 214 Interactive and 214EATS!

restaurant digital marketing dallas 214 interactive

Comment

The 411 on Houzz Marketing - 214 Interactive

Comment

The 411 on Houzz Marketing - 214 Interactive

Raise your hand if you’ve ever heard of a little website called Houzz?

 

Chances are you were searching for home design ideas and stumbled across this resource chock full of drool-worthy photos.

 

What you might not have realized, is that Houzz can do a whole lot more for growing your business than just showcase pretty pictures. Interested in capturing new leads and generating web traffic? Then a presence on Houzz may be right for you. Read on –

 

The Value of Marketing with Houzz

Houzz is an online directory, social media site, online community, and search engine all rolled into one. Unlike traditional directories, Houzz lets the photography do the heavy lifting, providing eye candy that converts to new clients. Homeowners can save favorite photos, create ideabooks, and review past projects from a potential company before ever letting them into their home.

Think Houzz is just another home design website? Think again. The numbers for Houzz are astounding:  28.7 millions visits per month (73% of those from the US), 6 million users, 2 million app downloads, over 500,000 uploaded photos, and 3 million saved idea books. Houzz is crawling with web traffic. And according to Houzz’s extensive research on its users, that web traffic is qualified, high quality leads, interested in purchasing services within the next 2 years.

 

Who Should Use Houzz for Marketing Purposes?

If your company falls into any of the following categories, then a presence on Houzz is a must:

·      Home Design/Remodeling (architects, interior designers, contractors, etc.)

·      Home Improvement (think all aspects of the interior of the home – appliances, cabinet manufacturers, hot tub retailers, staircase renovators, flooring companies, etc.)

·      Home Services (cleaning services, painters, landscape companies, movers, real estate agents, etc.)

Basically, if your small business does anything related to the home, consider Houzz a valuable marketing tool.

 

How Do I Get Started with Houzz?

Houzz uses a customized algorithm – similar to Google – to pull up search results for its users. This means it’s critically important that your photos, photo descriptions, etc. are full of keywords that will increase relevancy in the search results.

If the thought of creating and optimizing a Houzz account makes your head spin, we’re here to help! 214 Interactive is a SEO (Search Engine Optimization) guru and would love to help you navigate Houzz marketing with ease.  Give us a call today to set up a consultation!

Comment

Comment

5 Reasons Blogging is Critical to Your Small Business

At 214 Interactive, we get this question often, “Does blogging really help a business grow?"

 

Simply put – absolutely!

 

With minimal time and effort, small business blogging creates compelling content that not only enhances your website, but drives leads, boosts search engine results, and so much more!

 

Frankly, the benefits of blogging are just too good to ignore:

 

Benefit #1: Boost Search Engine Optimization

This is the obvious one. Everyone knows the #1 reason to blog is to create fresh content to boost search engine results, driving potential customers to engage with your brand on topics they are searching for. While it’s tempting to overload your copy with keywords...don’t! Keywords are good and useful, but the most important thing is to have copy that interests and engages the reader (with a few keywords sprinkled in).

 

Benefit #2: Establish Yourself as an Expert

By writing about topics that interest potential small business clients, you are building brand engagement – showing potential customers you are an expert in your field. Over time, customers will come to seek you out looking for engaging, helpful information because they trust you and your brand. It’s not rocket science; just write about things your clients might want to learn more about, and you are well on your way to expert status.

 

Benefit #3: Increased Customer Engagement

People love sharing articles and web content that they find useful – so why not have them share something about your business?! Not only will that customer be engaging with your company, but their “shares” will also drive leads and customer engagement with your brand. The more you write, the more opportunities there are for customers to share compelling content. Who doesn’t love free advertising?

 

Benefit #4: Showcase Your Brand

Small business blogging is the perfect place to showcase your brand identify. What tone, values, and personality do you see for your brand? Write with that tone, and use your blog as yet another marketing tool in your toolbox.

 

Benefit #5: Opportunities for Dialogue

Creating dialogue and interacting with your customers gives you a chance to showcase customer service and build brand loyalty. Not to mention, it keeps your brand top of mind. Ask questions in your blog or consider allowing readers to leave comments. Another idea? Post your blog to your social media sites and let brand engagement happen organically there as well.

 

Not sure where to start with small business blogging? 214 Interactive in Dallas, Texas is here to help. As a full service digital advertising agency, we’re experts in blogging, social marketing, online advertising, and all things digital. Open the dialogue, and our team will get you on your way to watching your business flourish.

small business blogging

Comment