At 214 Interactive, we’ve shared a lot about the value of a Google My Business profile and optimizing that to maximize leads.
If you’ve been using this platform– and you are doing your business a disservice if you aren’t! - then you will be even more excited about Google’s latest addition to Google My Business: Google Posts.
What are Google Posts?
Google Posts are your way of adding pertinent information for potential customers right there in the search results. When your business pops up in the maps view or in search view, any Google Posts will also show up without the user needing to click on anything.
How Should I Use Google Posts?
Let’s just go ahead and call Google Posts your own free digital advertising. Google Posts allow up to 300 words, photos, event titles and dates, and even an opportunity for a call to action for someone to “reserve now,” “buy,” “learn more,” “sign up,” or “get offer.”
Sounds pretty great, doesn’t it?! With all these features, consider using it for the following:
· Inviting potential customers to an upcoming event
· Advertising daily promotions, sales, or discount offers
· Showcasing new products
· Encouraging customers to sign-up to receive newsletters or emails
Google Posts remain up for one week, but Google will alert you on day 6 that the post will be expiring, giving you the opportunity to update or repost as desired.
Here is an example of how Google Posts appear:
Interested in learning more about how Google My Business and Google Posts can benefit your small business? Want to brainstorm potential Google Posts for your profile? Call us at 214 Interactive in Dallas, Texas today and let’s chat!
214 Interactive is a leading Dallas digital advertising agency with expertise in social marketing, online advertising, online content creation, search engine optimization, and all things digital.