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dallas digital advertising agency

Why Google Posts are Your Key to Higher Foot Traffic

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Why Google Posts are Your Key to Higher Foot Traffic

Labor Day and the holiday shopping season are right around the corner, and we know Americans spend big during these time periods. Want to learn the tips and tricks to get them to spend big with you?

Here’s one we recommend often at 214 Interactive: Google Posts.

What are Google Posts?

Google Posts are tied directly to your Google My Business profile. When a user searchers for “restaurant near me” and your business shows up in the search listings, it will show your business’s profile, along with any posts you have added. These posts are typically 100-300 words long, include a photo, and are a great way to add a call to action and entice potential customers to visit you over the competition. 

Why Google Posts?

·      Location Specific Content: We love Google Posts because it’s an easy way to customize content for various business locations. Are you offering a sale? Are there promotions at one location that don’t apply to others? Google Posts lets you make those distinctions with ease.

·      Capitalize on Local Intent to Buy: Approx. 1/3 of all mobile searches on Google relate to local content and location. So if your search listing shows up on a mobile device, you have a much higher chance of that person visiting your location and spending. 

·      Higher Search Rankings: The more clicks you get on your Google My Business profile, the higher your overall search engine ranking will be. So by adding interesting content that entices customers to learn more, you are essentially creating free advertising and boosting your rankings in the process. 

·      Call to Action Encourages Clickthrough: Unlike some traditional forms of advertising, Google My Business posts come with a call to action that boosts click rate. Examples of common calls to action are “learn more,” “sign-up,” buy now,” “reserve now,” and “book an appointment.”

If you want to learn more about how Google Posts can boost your sales this Labor Day and holiday shopping season, give us a call today at 214 Interactive – a digital advertising agency in Dallas, Texas. We’d love to help you get started!  

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How to Use Video for the Perfect Product Launch

We all understand the time, effort, and money that goes into developing a new product. But what good is a great product if no one knows about it?

The key to a successful new product is in the perfect product launch. One of our favorite ways to launch a product at 214 Interactive is with video, as video’s ability to draw people in and create conversion has continued on the untick in the last few years. Here is are a few tips to use video to draw customers in and create the perfect product launch:

 

Step 1: Get them to Opt-In

Think of something that you can educate your potential customers about. It should be something related to the problem that your new product will help them solve. Create a landing page, where you share the title of your video series (yes – you will create several videos!) and ask them to opt-in to learn more and watch now. You’ve now created a way to capture new leads and follow up with those potentially interested in your product. Share this site via your email database, social media sites, etc.

 

Step 2: Create a 10-15 minute educational video (Video 1)

Once they’ve opted-in, you’ll send them this video to watch. The structure should include an intro, a little bit about your company, and then 5-10 minutes of teaching time on a subject related to the product you are launching. The goal here is to gain their trust in your company and to hook them into wanting to watch more in the next video. 

 

Step 3: Create a 10-15 minute video to segway to your product (Video 2)

Structure your second video similarly to video 1 with educational value, but this time segway directly into your product's features. You want this one to be tied very directly to a need that your product can help solve – but don’t reveal the product just yet.

 

Step 4: Create the Product Launch Video (Video 3)

Now’s the time – you’ve positioned your viewer to realize their need, and now it’s time to introduce your product that is going to fulfill their needs! Explain the product, include any testimonials, explain the warranty, and then call them to action to purchase. It’s smart to make special launch pricing that is available “for a limited time” as it creates urgency. 

 

Research shows that video works and 214 Interactive would love to help you get started! Whether you’re launching a new product, want to create content for social media, desire to establish yourself as an industry leader, etc. 214 Interactive is your source for Dallas video content creation. Call us today to schedule a consultation.

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Now is the Time to Place Your Holiday Ads!

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Now is the Time to Place Your Holiday Ads!

Here’s a thought: this is one time of year when people are actually interested in paying attention to your advertising message. They want to make purchases, but is your brand visible?

 

If you haven’t placed digital ads for the holiday season yet, NOW is the time to get that done!

And it goes beyond the static web ad; Facebook ads, paid search on Google, programmatic digital ads, and more are all important parts of getting your message out there during the holiday season. Here are a few other tips from us at 214 Interactive in Dallas, Texas to make the most of your holiday advertising:

 

One Campaign; Multiple Messages

Don’t just run the same ads throughout the entire season, so that you can prevent ad fatigue. Sure you want all of your ads to look and feel the same, but refresh and customize them at least twice to reflect your current sales and promotions. Events like Black Friday are a great time to add a customized advertising message.

 

Invest in your Repeat Customers

As the saying goes, “it’s easier to keep a customer than to gain a new one.” Determine who your repeat customers are and offer specialized promotions and advertising for them. Loyalty programs are a great promotion here, and a way to make your customers feel special and appreciated.

 

Optimize for Mobile

More and more shoppers are using their mobile device to find products, and most often, those using a mobile have different immediate needs, and maybe even demographics, than those on a desktop computer. Tailor mobile device advertising to that group who may be looking for directions to a brick-and-mortar location, in-store coupons and discounts, etc.

 

Incorporate Video

Video continues to reel in customers, and research has proven that those who watch product videos are nearly twice as likely to purchase than those who did not view the video. That’s huge! Use your social media accounts to showcase your products and services through video and watch your sales increase in the process.

 

Overwhelmed with where to start on holiday digital advertising? Call us at 214 Interactive today and let us put together a customized digital approach that will make this holiday season the most profitable yet!

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Online Video Grows in 2017 – What’s Your Video Strategy?

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Online Video Grows in 2017 – What’s Your Video Strategy?

Here are a few stats you simply can't ignore:

 

“In 2017, 74% of web traffic will come from video.” Syndacast

 

And another…

 

“In 2017, 90% of the online population will watch videos online on a regular basis.” Forrester

 

So basically – 2017 is the year of the video, and if your business wants to be competitive in today’s marketplace, video content must be a key part of your marketing strategy and here’s why:

 

1.  Videos increase purchases.

 

It’s not just about views. When a shopper views a video, they are almost twice as likely to make a purchase that someone who did not. Whether that is a product demonstration, someone reviewing a product, or just brand content – viewing videos online helps consumers get a better feel for what they are purchasing.

 

2.  Mobile users thrive on online videos.

 

Mobile marketing continues to be an important piece of the marketing mix and as video grows, so does the necessity for online videos. 92% of mobile users share clips with others; imagine if that was your company’s content!

 

3.  Millennials dig it.

 

If your restaurant or business is targeting the younger generation, then video content is a must! In fact, 18-34 year olds watch more YouTube videos than they do actual cable TV shows!

 

4.  Video is here to stay.

 

Statistics show that online video content is growing rapidly and shows no signs of slowing down anytime soon.

 

So here’s the question: What’s your video strategy?

 

Let 214 Interactive in Dallas, Texas help! As a Dallas full service digital advertising agency, we are experts in video content creation, tailored to fit your company’s needs and marketing strategy. We enlist partners like 40Volt Media to produce the best product possible.

 

Whether you have a video strategy that needs tweaking or haven’t even considered the value of video to your business, call the Dallas video strategy experts - 214 Interactive - today to get started! 

 

Recent video work for Lewisville Autoplex:

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

Here’s the cold, hard truth: your company’s online reputation matters when it comes to success.

What if we told you there was a way to improve your online reputation - simply by offering free Wi-Fi at your location of business? 

Read on to learn more about Social Powered Wi-Fi: the latest tool in the online reputation management toolbox at 214 Interactive in Dallas, Texas!

 

What is Social Powered Wi-Fi?

Why offer free Wi-Fi when you can offer free Wi-Fi with PERKS for your business?! Social Powered Wi-Fi is a way of connecting with your customers, simply by providing a free Wi-Fi hot spot at your place of business. Customers are prompted to login to the Wi-Fi using a social media account or email, providing an instant connection with your business. They may then be prompted to “like” your page, leave feedback, download a digital coupon, etc. Endless opportunities for engagement, leads, and reviews are right there with little effort on your part!

 

How Can Social Powered Wi-Fi Boost Online Reputation?

1.  Encourage Positive Feedback: Since many rely on online reviews to make purchase decisions, Social Powered Wi-Fi can be used to redirect users to a page to offer instant, positive feedback for your business. And that feedback can instantly be pushed along to review sites, such as Yelp or Facebook. Online reputation management in Dallas has never been easier.

 

2.  Collect New Leads: There’s no easier way to collect email addresses than to do it through Social Powered Wi-Fi. Incentivize users with meaningful content via email or a coupon instantaneously emailed to their account.

 

3.  Build Your Tribe: Looking for more followers on Twitter, Facebook, or Instagram? Encourage users to “like” or "follow" your page after login. And bonus: you can then use analytics tools – like Facebook Insights – to then analyze your followers, better understanding what your customers are all about.

 

4.  Free Advertising: People wear check-ins like a badge of honor. Want some free advertising? Encourage your Social Powered Wi-Fi users to “check-in” at your business. Instantly, all of that person’s followers and friends will be exposed to your business. It’s like a 3rd party endorsement – without saying a word.

Want to learn more? Watch this video from 214 Interactive below!

Ready to get started?

Call 214 Interactive – experts in online reputation management in Dallas, Texas – to get started with Social Powered WiFi today!

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The Power of Online Reviews: 5 Facts You Can’t Ignore

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The Power of Online Reviews: 5 Facts You Can’t Ignore

Websitebuilder.org recently released some stats on online reviews and online reputation management, and the results were staggering.

 

Online reviews play a pivotal role in whether or not a potential customer will buy goods or services from a particular business. Service companies – such as restaurants, hotels, salons, etc. – are particularly susceptible to the impact of online reviews. Take a look at these 5 facts that might change the way you view online reviews:

 

1.  Positive reviews can create an 18% average increase in sales.

Why? Because customers trust businesses with 5 and 4 star ratings more than those with negative feedback or no feedback at all. Seeing that others have tried your products and services and were pleased is huge in creating new sales – particularly if you are in the restaurant, hotel, or other service field.

 

2.  Customers trust online reviews nearly 12 times more than other advertising messages.

It’s important to have strong branding messages, but remember the value of online reviews! Consumers trust other consumers to be truthful far more than corporate advertising. If your business focuses on millennials, then this stat is even more critical because merely 34% of millennials said they trust television advertising, as opposed to 68% who trust online reviews.

 

3. With every added “star” your business has by it’s name, sales are proven to increase by 5-9%.

Incentivize customers to review your business, particularly if they had a positive experience. Again, the more reviews you have, the more likely people are to trust your company, and positive reviews are priceless in terms of conversion. And bonus: content can get picked up by search engines and lead to richer SEO.

 

4.  Customers will spend 31% more with companies that have excellent reviews.

Not only will positive online reviews bring in more customers, but they can also increase the ticket size. Again, customers trust online reviews enough to put their money behind businesses other people like.

 

 

5. Negative reviews aren't all bad.

While negative reviews do impact your business, there is a silver lining. For one, negative reviews generate buzz, which in turn, generates awareness around your products and services. This had been shown to actually increase sales – as opposed to decrease them. Also – if your company responds to a negative review in a professional, helpful, and courteous manner, consumers generally negate that negative review from their decision making process.

 

Bottom Line: Closely monitoring your online reviews is critical to the success of your business. Luckily for you, 214 Interactive is an expert in online reputation management in Dallas, Texas, and we can do all the heavy lifting for you! Call us today for a consultation!

 

Want to read more? View full infographic from WebsiteBuilder.org below:

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