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content creation for small business

5 Proven Ways to Create More Clickable Headlines Today.

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5 Proven Ways to Create More Clickable Headlines Today.

Higher click rates = higher conversion. 

But with all of the media clutter out there, how do you entice someone to click on your email, blog, or social media post? Here are a few recommendations from 214 Interactive – a Dallas, Texas digital advertising agency – on how to make your headlines more clickable:

1.    Optimize the Title for the Platform.

Where is this content going? As you work the title, this matters. According to research done by Outbrain, these are a few headline guidelines to use based on various platforms:

·     Search Engine Optimization: Keep the keywords or phrases close to the beginning; use 70 or less characters.

·     Facebook: 12 words in length

·     Twitter: 10 words in length

·     Email: Check formatting of title length on mobile inboxes to make sure message is not lost.

 

2.    Don’t be Vague.

Instead of just saying “3 Ways to Get Better Sleep,” say something with impact like, “Want Better Sleep? 3 Things You Must Do Now.” Using words like must, love, hate, perfect, ideal, and proven add impact and encourage readers to clickthrough. 

 

3.    Emphasize a Problem & Solution.

A great way to get someone’s attention is to simply state the problem and solution in the headline. This is often done best through a short question and answer like, “Want to Lose Weight? Why We Love these 5 New Diets.” 

4.    Hyphens & Colons Provide Details and Keyword Opportunities.

The use of hyphens or colons are great for emphasizing keywords at the beginning of the headline, such as “New Homes In Dallas, Texas: Call Sunny Farms Home Today.” You are able to explain a key point, but then offer emphasis and details on what the actual content is about.

5.    Make it Time Sensitive.

Use phrases like “now, close out, coming soon, limited time, or all new” to express time sensitive information. You can even do this by working in the month or year. 

Need more help? 214 Interactive specializes in Dallas content creation across all platforms, including social media marketing, and we’d love to help you build your small business. Give us a call today and let’s get started! 

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Study Predicts Strong Holiday Season for Retailers

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Study Predicts Strong Holiday Season for Retailers

Retailers can rejoice because it looks like it will be a Merry Christmas this year. 

According to a recent study by NetElixir, online holiday sales are expected to grow 15% over last year’s online holiday revenue numbers, outpacing growth that we’ve seen in the last few years. The 2017 holiday season was up 13% year-over-year, while 2016 saw 10% growth year-over-year.  

Why the Holiday Sales Growth?

So far for 2018, we’ve seen a strong economy. Unemployment is down, GDP is up, and wages are higher – all leading to high consumer confidence. Additionally, the back-to-school retail season was up and retail sales have been strong for the first half of the year. 

How Can Your Business Capitalize?

Want a piece of the pie? Here are a few tips from 214 Interactive - your holiday marketing resource - on how to get in on the action:

·     Start Planning Now: Experts expect to see an uptick in online holiday search beginning Oct. 20, so start planning your online strategy now. What digital advertising are you going to run? What will your social media outlets showcase? Make a game plan now, and reap the rewards. Key retail periods will likely be Thanksgiving-Cyber Monday, Green Monday (second Monday of Dec.), and a mobile surge just days before the holidays (12/18-12/21.

·     Optimize for Mobile: Mobile buying continues to increase, with a prediction that it will make up about 40% of online sales this year. If you haven’t already, optimize your website and shopping platforms for mobile.

·     Incorporate Video: Video continues to grow in popularity among millennials, so find ways to incorporate video marketing into your holiday marketing mix. 

If you need help formulating an online marketing strategy for the holiday season, call 214 Interactive in Dallas, Texas today. Our team specializes in SEO, digital advertising, content creation, social media marketing, and more, and we’d love to help your company have the best holiday season yet!

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