That’s right. The mobile device has bypassed the traditional computer as the #1 way that emails are opened and viewed, coming in at 56%,with those numbers expected to continue to rise.
So with mobile usage continually on the uptick, it’s vitally important that your business communication is in-line with this trend and easily viewable on any mobile device. Here are a few tips from 214 Interactive – a top digital advertising agency in Dallas, Texas – on how to embrace the trend and get more engagement as a result:
Max Size is Important
When drafting your email communication, it’s vitally important that you keep your maximum email size under the magic number of 102KB. Anything over 102KB will get clipped by major email carriers and require a user to download the full message. This can be a problem because 1) many users will consider that too much trouble and 2) if your tracking pixel appears at the bottom of the page, you’ll never know anyone opened it. Keep it small and you’re one step closer to email marketing success.
Provide Room for Error on Clicks
There are few things more frustrating than an email that has too many links jammed into it and you’re trying to click on one link – only to be sent to another one due to proximity and fat fingers. Since users will be clicking the email and its links with their fingers, provide plenty of room around the hyperlink for margin of error.
Check the Time Zones
When scheduling email blasts, always check the time zones. Do you want to send an email that is going to buzz and awake someone in the middle of the night OR would you rather have it hit their inbox at say 8am when they are arriving at the office?
Single Column Layouts Rule
It’s important to keep the email marketing communication simple and organized. A single column layout provides a concise way to view the email, without additional manipulation. Your goal is to allow the message to be easily viewable with just a few thumb swipes up and straightforward calls to action.
Need help drafting email marketing communication that converts well to mobile? 214 Interactive specializes in Dallas mobile marketing, email content creation, email marketing, and more and we’d love to help your business grow with the right plan in place. Call us today for a consultation.