Like it or not, many consumers will take one look at your website and immediately make a judgement call on your business.
In fact, some studies suggest it takes as little as a “blink of the eye” for a consumer to form an opinion on your website and the credibility of your brand.
With statistics so staggering, it’s important to keep your website current and up-to-date. Is your website in need of an overhaul? Here are 4 signs it’s time for a refresh:
1. Not Mobile Friendly.
The use of smartphones continues to soar, and consumers expect to see quality websites on their mobile devices – just as they would see on a computer. Gone are the days when you could get away with a sub-par mobile site. If your site is not mobile-friendly, or does not have a current mobile counterpart, then it’s time for a refresh.
2. It’s Been 2-4 Years Since Your Last Update.
Technology and trends change daily, so it’s safe to say that a website that was created 5 years ago could use some tweaking to bring it into 2019. And it’s not all about the imagery and design. Analytics, SEO, and the framework with which your site was built are also important components of Dallas website design.
3. No Blog/Low Content.
Google is rewarding those with high quality, interesting, and original content by giving them higher rankings in their search algorithms. If you aren’t seeing high enough search results for your website – and you don’t have a blog – then it’s time to revisit your site and add more content.
4. Your Site Takes Longer than 2 Seconds to Load.
Research suggests that 2 seconds is all you’ve got before a customer loses interest, moves on, and makes their purchase elsewhere. This is usually due to high resolution imagery that can bog down the load time. Want a beautiful website and a lightning fast load time? Talk to us at 214 Interactive about your website design and how to do both.
214 Interactive is a premier digital advertising agency in Dallas, Texas, specializing in website design, SEO, content creation, website analytics, and more. Call us today and let’s discuss how we can bring your website into 2019.