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best digital advertising agency dallas texas

Social Media for Small Business: 4 Tasks You Must Do Everyday

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Social Media for Small Business: 4 Tasks You Must Do Everyday

Every small business owner knows the value and importance of working their business day-after-day. And just like you work your business contacts, run through your advertising and marketing campaigns, and train your sales staff, you need to put your social media sites to work each day as well. 

But how do you do that? With so many sites to participate in – Facebook, Instagram, Pinterest, Twitter, YouTube, etc. - social media marketing can seem overwhelming…but it doesn’t have to be. 

Start small.

214 Interactive is here to recommend 4 social media tasks you must do everyday to watch your business take off: 

1.    Post New Content

Your followers are creating content and you should too! Have a social media calendar that outlines when to post and what to post about. New posts keep you current and top-of-mind to your followers. What should you post? While posts about current offers and new products are great, also provide content that will enrich the lives of your followers and is relevant to your business.

2.    Respond to Comments

Whether it’s a question on your Instagram Story or a negative review on your Facebook page, take the time to respond to each post – and do it in a timely manner. Responding to reviews and comments – positive or negative – opens dialogue and shows anyone reading your comments that you care about customer service.

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3.    Analyze the Data

What good does it do to post and bother with a social media marketing plan when you don’t analyze the data? At minimum, visit the analytics section of your business sites and take a look at how your posts are performing, what the clickthrough rate is, bounce rate, how many people shared your posts, how many new likes or followers you have, etc. 

4.    Create Influencer Relationships

Social media influencers are those who are out there as walking brand ambassadors. They review products and services, and then share with their long list of followers. When they feature your products, you tap into their fan base and have access to a whole new treasure chest of like-minded, potential customers. Find social media influencers that are relevant to your business, and then come to them with a proposal to showcase your brand. 


If this list of tasks seems daunting, we absolutely get it. 

At 214 Interactive, a top digital advertising agency in Dallas, Texas, we handle these daily social media tasks for our clients, freeing them up to build their business in other ways. If you’re in need of a social media strategy and someone to manage your social media marketing campaign, let’s talk. 

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Google Search: You May be Surprised to Learn How it Works

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Google Search: You May be Surprised to Learn How it Works

As anyone can tell you, Google is a well-oiled machine.

With over 3.5 billion searches made on Google a day, the company has spent years analyzing data and creating search engine algorithms that will blow your mind.

As a business owner, you’re wondering, “what do I do to move up in Google’s search engine results pages (SERPs)? Where do I start?”

At 214 Interactive, we make it our business to stay up on what it takes to move up the ranks of Google search. Let’s begin by taking a look at how Google Search works:

 

Google Searches are Personalized to You

Did you know that each Google search is personalized to you? This means that just because a website shows up in the first page of your search results, it may not necessarily show up on the first page of search results for other people. This is important to note since SERPs may change based on geographic location, the user’s search history, etc. Your company’s website needs to be optimized so that it shows favorably in results for people you want to reach.

 

Google Changes its Algorithm at Least Once a Day

Just when you think you’ve figured Google out, they go and make another change to their algorithm. In fact, Google modifies its algorithm at least once a day! Google usually announces these changes in batches, so it’s important to be working with a search engine optimization company that can help you keep up with these changes.

 

Google Needs to Trust You

Want to move up in the ranks of Google search? Then Google needs to trust you. Website age is one of the biggest factors when it comes to Google’s trust. And then there is the factor of stability. Do you have a Google company profile set up? Building Google’s trust can be a slow-but-rewarding process, and you’ll need a knowledgable digital agency by your side to guide you through.

 

Google Values Quality Content

Again, this can’t be built overnight, but website depth and content quality is important when it comes to a high ranking in Google search. An ongoing track record of engaging, meaningful content on your site will do wonders for your ranking.

 

If Google search engine optimization seems like a lot of work, let our team at 214 Interactive help! As a leading digital advertising agency in Dallas, Texas, our goal is to increase visibility for your business by putting together a strategic plan to help you move up the search rankings. Give us a call today to get started!

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