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How to Build a Successful Twitter Profile – 214 Interactive

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How to Build a Successful Twitter Profile – 214 Interactive

Does it really matter what my Twitter profile looks like?

We get this question from clients a lot, and the simple answer is YES!

Every brand touchpoint – whether it’s your website, product packaging, emails, and of course social media outlets – should all feel like one cohesive brand. Everything should look, feel, and sound a certain way. Twitter is no exception. Here are 4 simple tips on how to build a successful Twitter profile that attracts others to your brand:

 

Step 1: Brand Your Profile

This of this as getting dressed. You want your profile to look like you and your brand. Start by incorporating a current profile pic of you wearing corporate attire or colors. Then, adjust the “theme color” and the “cover photo” to reflect your brand as well. The cover photo should feel like an ad of sorts that tells people something about you and your company. You can use Photoshop or free services like Canva to create a perfect cover photo. Again, the goal here is consistency. 

 

Step 2: Provide Relevant Content

Twitter is all about what you say, so make each post count! Appeal to potential customers by posting and retweeting relevant industry news and articles. This is also a great place to link content from your website’s blog (you do have one, right?). Not only does this provide great, original content to your audience, but it drives traffic to engage on your website as well. 

 

Step 3: Work at It Daily

Building a business is like working out. You gain more traction when you do it every day. Make time each day – maybe 15-30 minutes – to focus on your social media outlets like Twitter marketing and engage with your audience. Retweet, respond, and post to your hearts content. Each connection is building your brand. You can even schedule posts in advance so that they are equally spaced throughout the month without any additional work on your end. 

 

If you’re unsure on how to get your business noticed on Twitter or other social media outlets, call us at 214 Interactive today! We are a digital advertising agency in Dallas, Texas that specializes in social media marketing, content creation, SEO, and more. Let us get your brand where you want it to be! 

 

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Online Video Grows in 2017 – What’s Your Video Strategy?

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Online Video Grows in 2017 – What’s Your Video Strategy?

Here are a few stats you simply can't ignore:

 

“In 2017, 74% of web traffic will come from video.” Syndacast

 

And another…

 

“In 2017, 90% of the online population will watch videos online on a regular basis.” Forrester

 

So basically – 2017 is the year of the video, and if your business wants to be competitive in today’s marketplace, video content must be a key part of your marketing strategy and here’s why:

 

1.  Videos increase purchases.

 

It’s not just about views. When a shopper views a video, they are almost twice as likely to make a purchase that someone who did not. Whether that is a product demonstration, someone reviewing a product, or just brand content – viewing videos online helps consumers get a better feel for what they are purchasing.

 

2.  Mobile users thrive on online videos.

 

Mobile marketing continues to be an important piece of the marketing mix and as video grows, so does the necessity for online videos. 92% of mobile users share clips with others; imagine if that was your company’s content!

 

3.  Millennials dig it.

 

If your restaurant or business is targeting the younger generation, then video content is a must! In fact, 18-34 year olds watch more YouTube videos than they do actual cable TV shows!

 

4.  Video is here to stay.

 

Statistics show that online video content is growing rapidly and shows no signs of slowing down anytime soon.

 

So here’s the question: What’s your video strategy?

 

Let 214 Interactive in Dallas, Texas help! As a Dallas full service digital advertising agency, we are experts in video content creation, tailored to fit your company’s needs and marketing strategy. We enlist partners like 40Volt Media to produce the best product possible.

 

Whether you have a video strategy that needs tweaking or haven’t even considered the value of video to your business, call the Dallas video strategy experts - 214 Interactive - today to get started! 

 

Recent video work for Lewisville Autoplex:

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