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Geofencing: Why Your Small Business Should Give it a Shot


Geofencing: Why Your Small Business Should Give it a Shot

Raise your hand if you’ve heard of geofencing?


A relatively new advertising tactic, many small businesses are unaware of this marketing gem – and that’s why 214 Interactive wants you to jump in now.


What is geofencing?

Geofencing is a hyper-localized advertising tactic, using smartphone location data to target advertising to people within a certain geographic range of your business, chosen by you. So for example, someone searches for, “restaurants near me” within the geofence you have set, and customized ads from your business will appear.


The Power of Geofencing

As we said earlier, geofencing and hyperlocal advertising are still being honed by marketers and many are still unaware of its power. If you haven’t jumped on board yet, here are a few reasons to give it a shot:


·     Few are Doing It: Being an early adopter has its perks. According to a recent survey, a whopping 80% of businesses would say they have yet to harness the full potential of hyperlocal advertising. This means less competition for you and your business if you start geofencing today.

·     Prime Demographic: The United States population loves the smartphone – with 77% of Americans using one daily. And even better, 85% of college grads use a smartphone, meaning your business has the opportunity to directly penetrate an audience with the means to make purchases immediately.

·     Be a Part of the Purchase Process: Along with the growth of the smartphone, comes the growth of searching and researching on a smartphone. 51% of smartphone users have discovered new products and services on their phone – products or services they wouldn’t otherwise have known about. By influencing consumers while they are actively researching, your business stands a much higher chance of gaining new business.


Interested in discussing the possibility of geofencing for your business? Give 214 Interactive a call today! As a leading full service digital agency in Dallas, Texas, we seek out new tactics for our customers to help them reach their goals.