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SEO

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User Generated Content: How to Leverage It for Your Small Business

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In a digital world, opportunities abound to create meaningful interactions with potential customers for pennies on the dollar. One such way to leverage all of this digital content is through utilizing user generated content. 214 Interactive – the #1 digital advertising agency in Plano, Texas – explains how to make it work for you:

What is User Generated Content?

User generated content is just what it sounds like: it’s meaningful online content created by people who have interacted with your brand. Maybe they have posted about how much they love the product they purchased. Maybe they have written a review about your customer service. These are examples of content you can use to strengthen your brand, created by unknowing brand ambassadors themselves. 

How to Leverage User Generated Content

Research has shown the value consumers place on other’s opinions, so user generated content can be an extremely valuable past of your marketing strategy. Here are a few simple ways to make it work for you:

Reposting

This one is a no brainer. You don’t want to repost a customer’s experience or photo daily, but do make it a regular part of your routine. 214 Interactive is an expert in digital marketing and we can provide you with all the tools you need to find what others are saying about you. Hashtags and geotagging make this process simpler than ever.

Hashtags 

Speaking of hashtags, you can always create your own hashtag and share it with your followers. Encourage them to use the hashtag in exchange for content entries, freebies, or discounts. These hashtags increase your visibility online and build engagement.

Utilizing Reviews

Online reviews – positive or negative – are an important part of user generated content. Encourage your followers and customers to post reviews and share these reviews with others in order to spread word-of-mouth about your business. Be sure to respond to all reviews in a timely manner because it shows the user and others that you value their opinion.

Need help leveraging user generated content? Look no further than 214 Interactive – your #1 digital advertising agency in Plano, Texas. We’d love to help with all your digital advertising needs including online reputation management, digital marketing campaigns, social media marketing, and SEO. 

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Social Media & SEO Work Hand-in-Hand: Here’s How:

When building your brand, any marketing guru will tell you that each touchpoint matters. Social media and SEO sometimes seem to be on opposite ends of the branding spectrum, but in reality, the two work hand-in-hand to grow your business and online presence. Social media actually supports SEO, and at 214 Interactive in Dallas, Texas, this is how we see this work: 


Social Media Increases Content Exposure

What good is great content if you don’t have anywhere to share it - or anyone reading it? And let’s face it, most companies don’t have very many people who are waiting on pins and needles for the next website post. Use your social media channels to endorse and share content from your website. This will create more clickthroughs, which increases SEO. Even better – watch your followers share your content organically too! 


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Social Media Gains Credibility for Your Business

Google and other search engines use complicated algorithms to determine ranking, but when you boil it down, those algorithms are based on credibility. They want sites that are credible and trustworthy sources for information to pop up first. And frankly, that’s what building a social media presence is about too! As you post, like, follow, and share information, your natural credibility grows over time and the SEO rankings do too. 

Relationship Building is What Social Media Marketing is All About

Another way to build credibility for your brand is through building relationships that matter. Social media is a great place to do this with ease, as you can find industry experts and influencers to endorse your brand and website, which correlates with SEO. Relationship building builds trust, which grows your social media presence, which then influences your SEO results.

Ready to learn more about social media marketing and SEO content creation? 214 Interactive is a top digital advertising agency in Dallas, Texas and we’d love to talk with you about how we can help build your brand.  

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It’s True: Responding to Reviews Boosts SEO

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It’s True: Responding to Reviews Boosts SEO

Google has admitted what we’ve known for awhile: Reviews matter. And they matter to Google in the search rankings.

 

Reviews Account for 15% of the Local Search Ranking

In 2015, Google used reviews to account for a little over 10% of the search ranking. Now, a study in Google Local Search Rankings shows it accounts for just over 15% of the search ranking. This is an increase of 5% in just a few short years, echoing what Google has said publicly:

High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”

In essence, Google is telling us that positive reviews build credibility and Google wants to recommend the most credible businesses to those searching on their search engine. 

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Boost SEO Further By Responding to Reviews

While not explicitly outlined how much it matters, Google has also made it clear that they care if you respond to those reviews – and that it does play a role in SEO. According to the Google My Business support page:

“Responding to reviews shows that you value your customers and the feedback that they leave about your business.”

Again, responding to reviews is a sign of good faith and credibility. Not only that, but it tends to boost positive review counts too! Research has shown that when you respond to negative reviews in a satisfactory manner, 34% of consumers will delete their original negative review and 33% will write an additional positive review! 

SEO Help in Dallas, Texas

Need help building a SEO strategy? Or maybe you just need help with online reputation management and responding to those reviews? 214 Interactive – a digital advertising agency in Dallas, Texas – can help with these things and more. Give us a call today to learn how we can help build your business in 2019.  

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4 Signs Your Website Needs a Refresh

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4 Signs Your Website Needs a Refresh

Like it or not, many consumers will take one look at your website and immediately make a judgement call on your business. 

In fact, some studies suggest it takes as little as a “blink of the eye” for a consumer to form an opinion on your website and the credibility of your brand. 

With statistics so staggering, it’s important to keep your website current and up-to-date. Is your website in need of an overhaul? Here are 4 signs it’s time for a refresh:

1.    Not Mobile Friendly.

The use of smartphones continues to soar, and consumers expect to see quality websites on their mobile devices – just as they would see on a computer. Gone are the days when you could get away with a sub-par mobile site. If your site is not mobile-friendly, or does not have a current mobile counterpart, then it’s time for a refresh. 

2.    It’s Been 2-4 Years Since Your Last Update.

Technology and trends change daily, so it’s safe to say that a website that was created 5 years ago could use some tweaking to bring it into 2019. And it’s not all about the imagery and design. Analytics, SEO, and the framework with which your site was built are also important components of Dallas website design

3.    No Blog/Low Content.

Google is rewarding those with high quality, interesting, and original content by giving them higher rankings in their search algorithms. If you aren’t seeing high enough search results for your website – and you don’t have a blog – then it’s time to revisit your site and add more content.

4.    Your Site Takes Longer than 2 Seconds to Load.

Research suggests that 2 seconds is all you’ve got before a customer loses interest, moves on, and makes their purchase elsewhere. This is usually due to high resolution imagery that can bog down the load time. Want a beautiful website and a lightning fast load time? Talk to us at 214 Interactive about your website design and how to do both. 

 

214 Interactive is a premier digital advertising agency in Dallas, Texas, specializing in website design, SEO, content creation, website analytics, and more. Call us today and let’s discuss how we can bring your website into 2019. 

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PSA: It’s Time to Turn on Facebook Instant Replies

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PSA: It’s Time to Turn on Facebook Instant Replies

Customer service continues to be a cornerstone of what sets good companies apart from great ones. And in a digital world, customers want to interact with your company at all times – day and night – through messages and posts via social media sites like Facebook. 

How does your business keep up? Here’s a PSA from 214 Interactive: It’s time to turn on the Facebook Instant Replies.

What are Facebook Instant Replies?

It’s exactly what it sounds like. When you set your Facebook business profile to provide instant replies, your customer will instantaneously here back from your company in some form or fashion, with a message you provide. The message may not be specifically tailored to their needs, but they will know that you care about their questions, concerns, and feedback, and what to continue the conversation.

What Should My Facebook Instant Reply Say?

Good question. Here are some guidelines for creating a Facebook Instant Reply:

·     Say Thank You: Sometimes, a simple “thank you” can go a long way. Just acknowledging that someone is heard and thanking them for taking the time to message you about their questions and concerns let’s them know that your business and feedback is important to you. It opens up the dialog before you can respond with a more personalized response. 

·     Manage Expectations: The last thing you want to do is provide an automated reply and then never respond personally! Provide a time table in your automated response for when they can expect a more personal response to their message.

·     Provide Other Modes of Contact: If your business is slow to respond to Facebook messages but you typically respond quickly to emails, let the customer know that. By providing another way to contact you, you are providing yet another touchpoint with your business.

·     Use the Away Message Features: If your account will not be managed for a few days, then it’s important to turn on the “away message” feature. This allows the customer to know that their message and time is important and you will respond promptly once you are back online.

Have questions about Facebook Instant Replies, Facebook marketing, Facebook advertising, Facebook business profiles, or anything social media related? 

214 Interactive has answers. Call us today to set up a consultation for your small business. We specialize in everything from social media marketing, to SEO, to online reputation management. 

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Study Predicts Strong Holiday Season for Retailers

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Study Predicts Strong Holiday Season for Retailers

Retailers can rejoice because it looks like it will be a Merry Christmas this year. 

According to a recent study by NetElixir, online holiday sales are expected to grow 15% over last year’s online holiday revenue numbers, outpacing growth that we’ve seen in the last few years. The 2017 holiday season was up 13% year-over-year, while 2016 saw 10% growth year-over-year.  

Why the Holiday Sales Growth?

So far for 2018, we’ve seen a strong economy. Unemployment is down, GDP is up, and wages are higher – all leading to high consumer confidence. Additionally, the back-to-school retail season was up and retail sales have been strong for the first half of the year. 

How Can Your Business Capitalize?

Want a piece of the pie? Here are a few tips from 214 Interactive - your holiday marketing resource - on how to get in on the action:

·     Start Planning Now: Experts expect to see an uptick in online holiday search beginning Oct. 20, so start planning your online strategy now. What digital advertising are you going to run? What will your social media outlets showcase? Make a game plan now, and reap the rewards. Key retail periods will likely be Thanksgiving-Cyber Monday, Green Monday (second Monday of Dec.), and a mobile surge just days before the holidays (12/18-12/21.

·     Optimize for Mobile: Mobile buying continues to increase, with a prediction that it will make up about 40% of online sales this year. If you haven’t already, optimize your website and shopping platforms for mobile.

·     Incorporate Video: Video continues to grow in popularity among millennials, so find ways to incorporate video marketing into your holiday marketing mix. 

If you need help formulating an online marketing strategy for the holiday season, call 214 Interactive in Dallas, Texas today. Our team specializes in SEO, digital advertising, content creation, social media marketing, and more, and we’d love to help your company have the best holiday season yet!

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Are Your Blogs Search Engine Friendly?

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Are Your Blogs Search Engine Friendly?

Every business owner is trying to increase their position on search engines, vying for the coveted top spot – or even top 5. 

But how do you get there?

There are many different factors that go into search rankings, but one valuable tool you can use to increase your rank is by creating a company blog with relevant content and SEO (Search Engine Optimization) in mind. 

If you’re just starting out as a business blogger, here are a few ways to make that blog search engine friendly:

Properly Incorporate Keywords

And when we say “properly,” we certainly mean don’t over do it! Start by figuring out what words are proper keywords for your industry and your specific business. Then, use them in key areas of your post including headers, subheaders, title, last paragraph, first sentence, image descriptions, and meta tags. Decide on a word or phrase for one post and use it sparingly throughout. It’s as simple as that! 

Include Valuable Links

Not only do you want to link back to relevant sites within your site, but you want to add outbound links that are relevant or reference something in your article. Quality links are considered valuable in SEO and will get you noticed by search engines.

Share Your Content

Your blog posts shouldn’t just live on your website! Find ways to use your valuable SEO content creation as ways to engage with your audience, linking them on social media and including the content in email blasts.

Still have questions? At 214 Interactive in Dallas, Texas, SEO content creation is what we do and we’d love to help get you started! Call us today to set up a consultation for your business. We specialize in all things related to digital marketing, including social media marketing, online reputation management, online ad placement, video content creation, SEO, and more. 

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